Есть, что подчитать на досуге.
Хотя, конечно, большинство материалов абсолютно в американском контексте.
paidContent.org — FTC Issues ‘Last Chance’ To Ad Industry On Behavioral Targeting
http://www.washingtonpost.com/wp-dyn/content/article/2009/02/12/AR2009021201774.html
Forrester Rates Digital Shops
http://www.adweek.com/aw/content_display/news/digital/e3i111888fc4afd5a6aaab1260bc457a953
Domino’s nightmare holds lessons for marketers
http://www.usatoday.com/money/industries/food/2009-04-15-kitchen-pr-dominos-pizza_N.htm
10 Must-Have iPhone Apps for the Adman
http://adage.com/smallagency/post?article_id=135011
Rise Of The Advertising Robots
http://www.forbes.com/2009/04/24/advertising-internet-business-media-ad-data.html
Happy Birthday, Digital Advertising!
http://adage.com/digitalnext/article?article_id=139964
Debunking Six Social Media Myths
http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm
Betting on the Real-Time Web
http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
2 материала оказались уже под паролем…
