comScore опубликовал Women on the Web: How Women are Shaping the Internet.
В частности женщины тратят на 30 процентов больше времени в соцсетях, чем мужчины.
| Worldwide Social Networking Category Usage and Engagement by Females and Males May 2010 Total Worldwide Audience, Age 15+ — Home & Work Locations* Source: comScore Media Metrix |
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| Social Networking | |||||
| % Reach | % Composition Unique Visitors | % Composition Pages | % Composition Minutes | Average Hours per Visitor | |
| Total Audience | 72.5% | 100.0% | 100.0% | 100.0% | 4.7 |
| All Females | 75.8% | 47.9% | 57.0% | 56.6% | 5.5 |
| All Males | 69.7% | 52.1% | 43.0% | 43.4% | 3.9 |
