Презентация “The End of TV as We Know It & The Birth of Transmedia” от Doug Scott, President, OgilvyEntertainment и Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide
Источник:
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
