Не баннером единым

Онлайновые белорусские и не белорусские медиа ожидают чуда, что они смогут прожить с помощью рекламы.
Наивно думая, что реклама – это прежде всего “прекрасные” баннеры, которым они украшают свои страницы.

Разумные люди, а редактора Wired и автор книг Long Tail и Free, смело можно отнести к таким, так не считает.
И приводит примеры, что за способы заработать есть у онлайновых медиа.

* CPM ads (“cost per thousand views”; banner ads online and regular ads in print, TV and radio)
* CPC ads (“cost per click”; think Google ads)
* CPT ads (“cost per transaction”; you pay only if the customer brought to you from a media sites becomes a paying customer. Here’s an example.)
* Lead generation (you pay for qualified names of potential customers)
* Subscription revenues
* Affiliate revenues (think: Amazon Associates)
* Rental of subscriber lists
* Sale of information (selling data about users–aggregate/statistical or individual–to third parties)
* Licensing of brand (people pay to use a media brand as implied endorsement)
* Licensing of content (syndication)
* Getting the users to create something of value for free and applying any of the above to monetize it. (Like Digg or our own Reddit)
* Upgraded service/content (ed: aka “freemium”)
* Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)
* Custom services/feeds
* Live events
* “Souvenirs”/”Merchandise”
* Co-branded spinoff
* Cost Per Install (popular with top Facebook apps who can help others get installs)
* E-commerce (selling stuff directly on your website)
* Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)
* Listings (paying a time based amount to list something like a job or real estate on your website)
* Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)
* Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
* Streaming Video Advertising (like streaming audio but in video)
* API Fees (charging third parties to access your API)

Источник:
http://www.longtail.com/the_long_tail/2008/01/what-does-the-m.html