eMarketer продолжает по кусочкам делиться с eMarketer’s Global Media Intelligence Report, совместным исследованием с Starcom MediaVest Group.
Теперь про рост интернет-рекламы в России:
Еще факты про Центральную и Восточную Европу:
Internet users: 233 million in 2013, up from 142.5 million in 2008.
Mobile phone users: 77.2% of the population, compared to just 66.9% in 2009.
Smartphone users: 125.7 million in 2013, compared to 16.4 million in 2009.
Social network users: 173.6 million in 2013, up from 71.6 million in 2008.
Total ad spending: $22.67 billion in 2013, up from $20.63 billion in 2008.
Digital ad spending: $4.55 billion—just 3.9% of total digital ad spending globally.
Mobile ad spending: $162 million—or 1% of mobile ad spending globally.
Источник:
http://www.emarketer.com/Article/Russia-Leads-Ad-Growth-Central-Eastern-Europe/1010250
