Для видео не будет разницы в каналах доставки – это будет среда
Вот это неожиданно для любителей programmatic:
One surprise is the human factor. The report found that TV media buyers know each other, creating trust that doesn’t exist in automated online ad buying:
“As one marketer remarked, ‘Silicon Valley doesn’t understand TV. They only understand digital. And, until they begin to understand both, there will be a disconnect.’ TV buyers and sellers will need to reach a level of trust in automation for adoption to occur.”
Источник:
http://venturebeat.com/2014/03/03/nielsen-predicts-online-video-and-tv-ad-markets-coming-together/
