Today, political prisoner and former presidential candidate Viktor Babariko turned 60.
The beginning of Viktor Babariko’s election campaign in May 2020 was accompanied by a rapid increase in his social media audience.
The most impressive growth was on Instagram:
This huge number of subscribers was reflected in their engagement:
Which was also reinforced by the content activity of his team:
Recall that Viktor Babariko and his son, the head of the initiative group Eduard, were detained on June 18, 2020.
Five posts from the past year that gathered the most interactions:
Basic socio-demographic characteristics of the subscribers:
These characteristics reflect the main target groups present among Belarusian Instagram users, by gender, age, and region.
Viktor Babariko’s YouTube channel has more modest results.
Number of subscribers:
Basic socio-demographic characteristics:
Videos that were published in the last 12 months according to the social media monitoring platform Buzzsumo:
The description of the YouTube channel says:
Viktor Babariko – a patron, former head of “Belgazprombank”. In 2020, Babariko participated in the presidential race, with 425,000 Belarusians signing for him. Viktor was detained on June 18, 2020, under contrived, politically motivated reasons and was sent to a correctional colony in Novopolotsk for 14 years. Lawyers recorded dozens of violations during the preliminary investigation and the trial. The politician’s son Eduard has been held in detention for more than two years. Babariko’s ally Maria Kolesnikova received 11 years in a colony, the staff lawyer Maxim Znak – 10 years in a colony.
Popular posts on the politician’s account on the growing network TikTok:
Socio-demographic characteristics of followers:
From the analysis of socio-demographic characteristics, it is evident that on Instagram the audience is predominantly female, on YouTube – male, on TikTok almost equal by gender, but significantly younger.
Account on the X/Twitter network:
Unfortunately, it is also characterized by extremely rare sporadic tweets. The last two were from October 8 and August 31 of this year.
In the social network Facebook, there is only the personal page of the Belarusian politician.
Certainly, there are objective reasons for such low activity of the “Babariko team”. On the other hand, it is evident that Belarusians are interested in what is happening with all the people who started the presidential campaign with Viktor Babariko in 2020.
Publication prepared by Baltic Internet Policy Initiative
