{"id":10092,"date":"2017-08-30T21:05:31","date_gmt":"2017-08-30T19:05:31","guid":{"rendered":"https:\/\/infopolicy.net\/?p=10092"},"modified":"2017-08-30T23:56:23","modified_gmt":"2017-08-30T21:56:23","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/issledovanie-adblock-v-2017-godu\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"PageFair \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b \u043e\u0442\u0447\u0435\u0442 \u043e\u0431 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 adblock \u0432 2017 \u0433\u043e\u0434\u0443 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \"The state of the blocked web\".\r\n\r\n\u0420\u043e\u0441\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u0438\u0440\u0435:\r\n<!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-cost.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-cost.jpg\" alt=\"\" width=\"660\" height=\"603\" class=\"alignnone size-full wp-image-10093\" \/><\/a>\r\n\r\n\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0444\u0430\u043a\u0442\u044b:\r\n- 615 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 adblcok \u0432 \u043c\u0438\u0440\u0435;\r\n- 11% \u043e\u0431\u0449\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u043c\u0438\u0440\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0432\u0435\u0431\u0435;\r\n- \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 adblock \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u043d\u0430 30% \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e \u0432 2016;\r\n- \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e adblock \u043d\u0430 108 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0440\u0439\u0441\u0442\u0430, \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432 380 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432;\r\n- \u0434\u0435\u043a\u0441\u0442\u043e\u043f \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 34 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u043b 236 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432;\r\n- 74% \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 adblock \u043f\u043e\u043a\u0438\u0434\u0430\u044e\u0442 \u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 adblock \u0437\u0430\u0449\u0438\u0442\u0443;\r\n- 77% \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 adblock \u0433\u043e\u0442\u043e\u0432\u044b \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b;\r\n- \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 Adblock \u0431\u043e\u043b\u0435\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u043d\u044b, \u0447\u0435\u043c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.\r\n\r\n\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f:\r\n\r\n<iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/EC9YfNB3AIbzn2\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/pagefair\/methodology-71460616\" title=\"&quot;The state of the blocked web&quot;- PageFair 2017 Adblock Report\" target=\"_blank\">&quot;The state of the blocked web&quot;- PageFair 2017 Adblock Report<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/pagefair\" target=\"_blank\">PageFair<\/a><\/strong> <\/div>\r\n\r\n\u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u0435\u0441\u0442\u044c \u0442\u0430\u0431\u043b\u0438\u0446\u0430 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f adblock \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u043e \u0432\u0441\u0435\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043c\u0438\u0440\u0430.\r\n\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0441\u0442\u0440\u0430\u043d\u044b \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u0411\u0430\u043b\u0442\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u043c\u043e\u0440\u044f, \u0442.\u0435. \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c \u0441 10% \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 adblock \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u0441\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u043e\u0447\u0442\u0438 \u0441\u0430\u043c\u043e\u0435 \u043d\u0438\u0437\u043a\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg\" alt=\"\" width=\"1197\" height=\"650\" class=\"alignnone size-full wp-image-10096\" \/><\/a>\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"https:\/\/pagefair.com\/blog\/2017\/adblockreport\/\">\r\nhttps:\/\/pagefair.com\/blog\/2017\/adblockreport\/<\/a>","_ru_post_name":"issledovanie-adblock-v-2017-godu","_ru_post_excerpt":"","_ru_post_title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Adblock \u0432 2017 \u0433\u043e\u0434\u0443","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,25,9],"tags":[],"class_list":["post-10092","post","type-post","status-publish","format-standard","","category-research","category-content","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-2CM","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":8839,"url":"https:\/\/infopolicy.net\/en\/issledovanie-adblock-v-polshe\/","url_meta":{"origin":10092,"position":0},"title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435: AdBlock \u0432 \u041f\u043e\u043b\u044c\u0448\u0435","author":"infopolicy","date":"01.09.2016","format":false,"excerpt":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 IAB Polska \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0432 \u0430\u043f\u0440\u0435\u043b\u0435 2016 \u0433\u043e\u0434\u0430. \u0412 \u041f\u043e\u043b\u044c\u0448\u0435 AdBlock'\u043e\u043c \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f 36% (7,6 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432) \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0412 2015 \u0433\u043e\u0434\u0443 \u0442\u0430\u043a\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u044b\u043b\u043e 29% (5,9 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0447\u0435\u043b\u043e\u0432\u0435\u043a), \u0430 \u0432 2014 \u0433\u043e\u0434\u0443 25% (4,9 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430). \u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u0440\u043e \u0440\u043e\u043b\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 e-business'\u0435: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/iab.org.pl\/adblocki\/o-adblockach\/","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/09\/rola_reklamy-w-internecie_infografika_29.08.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/09\/rola_reklamy-w-internecie_infografika_29.08.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/09\/rola_reklamy-w-internecie_infografika_29.08.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/09\/rola_reklamy-w-internecie_infografika_29.08.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/09\/rola_reklamy-w-internecie_infografika_29.08.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1897,"url":"https:\/\/infopolicy.net\/en\/polsha-kak-mnogo-lyudej-ispolzuyut-adblock\/","url_meta":{"origin":10092,"position":1},"title":"\u041f\u043e\u043b\u044c\u0448\u0430: \u041a\u0430\u043a \u043c\u043d\u043e\u0433\u043e \u043b\u044e\u0434\u0435\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 AdBlock?","author":"infopolicy","date":"14.02.2012","format":false,"excerpt":"\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u044b \u0438\u0437 \u0441\u0432\u0435\u0436\u0435\u0433\u043e Gemius AdMonitor. 25% \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2011 \u0433\u043e\u0434\u0430 \u0431\u044b\u043b\u0438 double billboard - 728x(90*2). \u041a\u043e\u0433\u0434\u0430 \u043e\u043d\u0438 \u0441\u0432\u0435\u0440\u0445\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b - \u043e\u043d\u0438 \u0442\u0430\u043a \u0437\u0430\u043c\u0435\u0442\u043d\u044b! \u0414\u0430\u043b\u0435\u0435 preroll'y \u0438 \u043f\u0440\u044f\u043c\u043e\u0443\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u0438. \u041a\u0430\u043a \u043e\u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c, \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u044d\u0442\u043e \u043d\u0435 \u043e\u0447\u0435\u043d\u044c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043e \u0441\u0440\u0435\u0434\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u0441\u0440\u0435\u0434\u043d\u0435\u0441\u0443\u0442\u043e\u0447\u043d\u043e\u0435 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 AdBlock\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8400,"url":"https:\/\/infopolicy.net\/en\/infografika-kvartala-harakteristik\/","url_meta":{"origin":10092,"position":2},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430: \u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 1Q2016","author":"infopolicy","date":"11.06.2016","format":false,"excerpt":"\u041a\u0430\u0440\u0442\u0438\u043d\u043a\u0438 \u043f\u0440\u043e adblock \u043f\u0435\u0440\u0435\u0434 \u0441\u0430\u043c\u043e\u0439 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u043e\u0439: \u041a\u0440\u0430\u0439\u043d\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u043e\u0442 comScore \u043f\u0440\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2016. \u0422\u0440\u0438 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