{"id":1114,"date":"2009-11-18T15:35:00","date_gmt":"2009-11-18T13:35:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1114"},"modified":"2013-08-04T09:53:40","modified_gmt":"2013-08-04T07:53:40","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/100-sposobov-izmerit-sotsialnye-media\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e :-)\r\n\r\n<!--more-->\r\n\r\n1.     Volume of consumer-created buzz for a brand based on number of posts\r\n\r\n2.     Amount of buzz based on number of impressions\r\n\r\n3.     Shift in buzz over time\r\n\r\n4.     Buzz by time of day \/ daypart\r\n\r\n5.     Seasonality of buzz\r\n\r\n6.     Competitive buzz\r\n\r\n7.     Buzz by category \/ topic\r\n\r\n8.     Buzz by social channel (forums, social networks, blogs, Twitter, etc)\r\n\r\n9.     Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase)\r\n\r\n10.  Asset popularity (e.g., if several videos are available to embed, which is used more)\r\n\r\n11.  Mainstream media mentions\r\n\r\n12.  Fans\r\n\r\n13.  Followers\r\n\r\n14.  Friends\r\n\r\n15.  Growth rate of fans, followers, and friends\r\n\r\n16.  Rate of virality \/ pass-along\r\n\r\n17.  Change in virality rates over time\r\n\r\n18.  Second-degree reach (connections to fans, followers, and friends exposed - by people or impressions)\r\n\r\n19.  Embeds \/ Installs\r\n\r\n20.  Downloads\r\n\r\n21.  Uploads\r\n\r\n22.  User-initiated views (e.g., for videos)\r\n\r\n23.  Ratio of embeds or favoriting to views\r\n\r\n24.  Likes \/ favorites\r\n\r\n25.  Comments\r\n\r\n26.  Ratings\r\n\r\n27.  Social bookmarks\r\n\r\n28.  Subscriptions (RSS, podcasts, video series)\r\n\r\n29.  Pageviews (for blogs, microsites, etc)\r\n\r\n30.  Effective CPM based on spend per impressions received\r\n\r\n31.  Change in search engine rankings for the site linked to through social media\r\n\r\n32.  Change in search engine share of voice for all social sites promoting the brand\r\n\r\n33.  Increase in searches due to social activity\r\n\r\n34.  Percentage of buzz containing links\r\n\r\n35.  Links ranked by influence of publishers\r\n\r\n36.  Percentage of buzz containing multimedia (images, video, audio)\r\n\r\n37.  Share of voice on social sites when running earned and paid media in same environment\r\n\r\n38.  Influence of consumers reached\r\n\r\n39.  Influence of publishers reached (e.g., blogs)\r\n\r\n40.  Influence of brands participating in social channels\r\n\r\n41.  Demographics of target audience engaged with social channels\r\n\r\n42.  Demographics of audience reached through social media\r\n\r\n43.  Social media habits\/interests of target audience\r\n\r\n44.  Geography of participating consumers\r\n\r\n45.  Sentiment by volume of posts\r\n\r\n46.  Sentiment by volume of impressions\r\n\r\n47.  Shift in sentiment before, during, and after social marketing programs\r\n\r\n48.  Languages spoken by participating consumers\r\n\r\n49.  Time spent with distributed content\r\n\r\n50.  Time spent on site through social media referrals\r\n\r\n51.  Method of content discovery (search, pass-along, discovery engines, etc)\r\n\r\n52.  Clicks\r\n\r\n53.  Percentage of traffic generated from earned media\r\n\r\n54.  View-throughs\r\n\r\n55.  Number of interactions\r\n\r\n56.  Interaction\/engagement rate\r\n\r\n57.  Frequency of social interactions per consumer\r\n\r\n58.  Percentage of videos viewed\r\n\r\n59.  Polls taken \/ votes received\r\n\r\n60.  Brand association\r\n\r\n61.  Purchase consideration\r\n\r\n62.  Number of user-generated submissions received\r\n\r\n63.  Exposures of virtual gifts\r\n\r\n64.  Number of virtual gifts given\r\n\r\n65.  Relative popularity of content\r\n\r\n66.  Tags added\r\n\r\n67.  Attributes of tags (e.g., how well they match the brand's perception of itself)\r\n\r\n68.  Registrations from third-party social logins (e.g., Facebook Connect, Twitter OAuth)\r\n\r\n69.  Registrations by channel (e.g., Web, desktop application, mobile application, SMS, etc)\r\n\r\n70.  Contest entries\r\n\r\n71.  Number of chat room participants\r\n\r\n72.  Wiki contributors\r\n\r\n73.  Impact of offline marketing\/events on social marketing programs or buzz\r\n\r\n74.  User-generated content created that can be used by the marketer in other channels\r\n\r\n75.  Customers assisted\r\n\r\n76.  Savings per customer assisted through direct social media interactions compared to other channels (e.g., call centers, in-store)\r\n\r\n77.  Savings generated by enabling customers to connect with each other\r\n\r\n78.  Impact on first contact resolution (FCR) (hat tip to Forrester Research for that one)\r\n\r\n79.  Customer satisfaction\r\n\r\n80.  Volume of customer feedback generated\r\n\r\n81.  Research & development time saved based on feedback from social media\r\n\r\n82.  Suggestions implemented from social feedback\r\n\r\n83.  Costs saved from not spending on traditional research\r\n\r\n84.  Impact on online sales\r\n\r\n85.  Impact on offline sales\r\n\r\n86.  Discount redemption rate\r\n\r\n87.  Impact on other offline behavior (e.g., TV tune-in)\r\n\r\n88.  Leads generated\r\n\r\n89.  Products sampled\r\n\r\n90.  Visits to store locator pages\r\n\r\n91.  Conversion change due to user ratings, reviews\r\n\r\n92.  Rate of customer\/visitor retention\r\n\r\n93.  Impact on customer lifetime value\r\n\r\n94.  Customer acquisition \/ retention costs through social media\r\n\r\n95.  Change in market share\r\n\r\n96.  Earned media's impact on results from paid media\r\n\r\n97.  Responses to socially posted events\r\n\r\n98.  Attendance generated at in-person events\r\n\r\n99.  Employees reached (for internal programs)\r\n\r\n100.  Job applications received\r\n\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&art_aid=117581\r\n\r\n\r\n","_ru_post_name":"100-sposobov-izmerit-sotsialnye-media","_ru_post_excerpt":"","_ru_post_title":"100 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-1114","post","type-post","status-publish","format-standard","","category-socialmedia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-hY","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1041,"url":"https:\/\/infopolicy.net\/en\/kogda-brendy-dumayut-o-blogah-kia-buzz\/","url_meta":{"origin":1114,"position":0},"title":"\u041a\u043e\u0433\u0434\u0430 \u0431\u0440\u044d\u043d\u0434\u044b \u0434\u0443\u043c\u0430\u044e\u0442 \u043e \u0431\u043b\u043e\u0433\u0430\u0445 &#8211; KIA Buzz","author":"infopolicy","date":"17.08.2009","format":false,"excerpt":"\u041c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438 \u043d\u0430\u0448\u0438\u043c \u043a\u043e\u0433\u0434\u0430-\u043d\u0438\u0431\u0443\u0434\u044c \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0442. \u041f\u0440\u0430\u0432\u0434\u0430, \u0442\u043e\u0433\u0434\u0430 \u0443\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u0432\u0440\u0435\u043c\u044f \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0442\u044c \u0434\u0440\u0443\u0433\u043e\u0435 :-)) \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/kia-buzz.com\/?p=2070","rel":"","context":"In &quot;\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430&quot;","block_context":{"text":"\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430","link":"https:\/\/infopolicy.net\/en\/category\/socialmedia\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16779,"url":"https:\/\/infopolicy.net\/en\/faktologiya-pro-ispolzovanie-sotsial\/","url_meta":{"origin":1114,"position":1},"title":"\u0424\u0430\u043a\u0442\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u0440\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"08.04.2021","format":false,"excerpt":"\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430 BuzzSumo \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0430 1,8 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0430\u0434\u0430 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0438 \u0438\u0437\u0443\u0447\u0438\u043b\u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0443 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0440\u0435\u0430\u043a\u0446\u0438\u044e Facebook. \u041e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u043e, \u0447\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043b\u044e\u0434\u0435\u0439 \u0437\u043b\u0438\u0442\u044c\u0441\u044f, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a, \u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043b\u044e\u0434\u0435\u0439 \u0441\u043c\u0435\u044f\u0442\u044c\u0441\u044f, - \u043c\u0435\u043d\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e. \u0418\u0437 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438\u043d\u0434\u0435\u043a\u0441\u0430 \u0432 300 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/04\/thursday-to-share.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/04\/thursday-to-share.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/04\/thursday-to-share.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/04\/thursday-to-share.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":562,"url":"https:\/\/infopolicy.net\/en\/ne-bannerom-edinym\/","url_meta":{"origin":1114,"position":2},"title":"\u041d\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u043c \u0435\u0434\u0438\u043d\u044b\u043c","author":"infopolicy","date":"16.02.2008","format":false,"excerpt":"\u041e\u043d\u043b\u0430\u0439\u043d\u043e\u0432\u044b\u0435 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u0438 \u043d\u0435 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u0447\u0443\u0434\u0430, \u0447\u0442\u043e \u043e\u043d\u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0436\u0438\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041d\u0430\u0438\u0432\u043d\u043e \u0434\u0443\u043c\u0430\u044f, \u0447\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430 - 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Smart and clean.Wordpress wordpress.com free, and most importantly spam-free, blogging.BrowsersChrome google.com\/chrome newly out of beta, though Windows-only.Firefox mozilla.com\/firefox infinitely malleable, with fewer\u2026","rel":"","context":"In &quot;\u041a\u043e\u043d\u0442\u0435\u043d\u0442&quot;","block_context":{"text":"\u041a\u043e\u043d\u0442\u0435\u043d\u0442","link":"https:\/\/infopolicy.net\/en\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8802,"url":"https:\/\/infopolicy.net\/en\/kak-rabotaet-targetirovanie-reklamy\/","url_meta":{"origin":1114,"position":4},"title":"\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook?","author":"infopolicy","date":"23.08.2016","format":false,"excerpt":"\u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u0430\u043c\u043e\u0433\u043e Facebook'\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u0441\u0432\u043e\u0435\u0439 Facebook Audience Network: \u041e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043d\u0430 Facebook. \u0417\u0430\u0442\u0435\u043c \u043f\u0440\u043e 98(!) \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0432\u0430\u0448\u0438\u0445 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0445 Facebook'\u043e\u043c \u0434\u043b\u044f targeting: 1. 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Telekom Austria remains tight-lipped on possible Belarus mobile purchase 19 Sep 2007 Austrian telecoms company Telekom Austria has confirmed press reports it is in talks concerning the possible acquisition of one of Belarus\u2019 largest mobile operators, but declined to provide further details. 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