{"id":1186,"date":"2010-02-05T19:04:00","date_gmt":"2010-02-05T17:04:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1186"},"modified":"2013-08-11T21:05:16","modified_gmt":"2013-08-11T19:05:16","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/internet-reklama-v-polshe-v-tretem-kv\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB AdEx, \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e IAB Polska \u0438 PricewaterhouseCoopers:\r\n\r\n\r\n\r\n\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0444\u0430\u043a\u0442, \u044d\u0442\u043e \u0447\u0438\u0441\u043b\u043e \u0434\u0435\u043d\u0435\u0433 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0412 \u041f\u043e\u043b\u044c\u0448\u0435 16,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 7+.\r\n\u041f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f 9PLN (3USD) \u0437\u0430 \u043a\u0432\u0430\u0440\u0442\u0430\u043b. \r\n\u0412 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 3 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 15+.\r\n\u0423\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043d\u0430 \u044d\u0442\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435<\/a> \u043e\u0446\u0435\u043d\u0438\u043b\u0438 \u0440\u044b\u043d\u043e\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2009 \u0432 3.1 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 USD. \u0422\u043e \u0435\u0441\u0442\u044c \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0430 \u0433\u043e\u0434, \u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f 0.25USD \u0432 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \r\n\r\n\u0422.\u0435. \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u0435\u043d\u044c\u0433\u0430\u0445 \u0431\u043e\u043b\u044c\u0448\u0435 \u0447\u0435\u043c \u043d\u0430 \u043f\u043e\u0440\u044f\u0434\u043e\u043a, \u0430 \u043f\u043e\u0436\u0435\u043b\u0430\u043d\u0438\u0439... ;-)\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/blog.adnet.pl\/361-raport-iab-pcw-wydatki-reklama-internet-online-iii-kwartal-2009\/","_ru_post_name":"internet-reklama-v-polshe-v-tretem-kv","_ru_post_excerpt":"","_ru_post_title":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 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\u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2010","author":"infopolicy","date":"23.07.2010","format":false,"excerpt":"\u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438 IAB AdEx, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442 PwC Polska \u0438 IAB Polska, \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 17,5% \u0432 \u043f\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2010 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u0435\u0440\u0432\u044b\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u043e\u043c 2009. \u0412 \u0434\u0435\u043d\u044c\u0433\u0430\u0445 371,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 PLN (118 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 USD) \u041c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0438\u0437 46,1%, \u043f\u043e\u0438\u0441\u043a - 27,7%, \u0441\u0442\u0440\u043e\u0447\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f - 16,6%, e-mail - 6.7% \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\u2026","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":865,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-1174-milliarda-zlotyh\/","url_meta":{"origin":1186,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 1,174 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445","author":"infopolicy","date":"03.04.2009","format":false,"excerpt":"\u0412\u0441\u0435 \u0440\u0430\u0434\u043e\u0441\u0442\u043d\u043e \u043f\u043e\u0448\u0443\u043c\u0435\u043b\u0438 \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 23 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0421\u0428\u0410: http:\/\/www.bybanner.com\/article\/9652.html \u0412 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 2008 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u0446\u0438\u0444\u0440\u044b 1,174 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445 (\u043f\u043e \u0442\u0435\u043a\u0443\u0448\u0435\u043c\u0443 \u043a\u0443\u0440\u0441\u0443 - 360 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 USD) 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\u043f\u043e \u0440\u043e\u0441\u0442\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2015 \u0433\u043e\u0434\u0430. \u041e\u0434\u043d\u043e \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0438 \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u044b\u0445 - \u0440\u043e\u0441\u0442 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (display) \u043d\u0430 22%(!) \u0412 \u0434\u0435\u043d\u044c\u0433\u0430\u0445 160 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0435\u0432\u0440\u043e \u043d\u0430 25 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. 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