{"id":1200,"date":"2010-02-26T01:12:00","date_gmt":"2010-02-25T23:12:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1200"},"modified":"2013-08-04T10:13:35","modified_gmt":"2013-08-04T08:13:35","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/tsifra-dnya-internet-reklama-v-chehii-v-2009-330\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\r\n\r\n\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432 2009 \u0432 \u0434\u0435\u043d\u044c\u0433\u0430\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 6.4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0447\u0435\u0448\u0441\u043a\u0438\u0445 \u043a\u0440\u043e\u043d (330 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410) \u0432 \u0427\u0435\u0448\u0441\u043a\u043e\u0439 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0435. \u0420\u043e\u0441\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 17%.\r\n\r\n4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 K\u010d (\u043f\u0440\u0438\u0431\u043b\u0438\u0437\u0438\u0442\u0435\u043b\u044c\u043d\u043e 2005MUSD) - \u044d\u0442\u043e \u043c\u0435\u0434\u0438\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430. 1.6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 K\u010d \u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a\u0438 (\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430). \u041a\u0430\u0442\u0430\u043b\u043e\u0433\u0438 - 786 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430. \r\n\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0441\u0442\u0430\u043b \u0442\u0440\u0435\u0442\u044c\u0438\u043c \u043c\u0435\u0434\u0438\u0430\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u0435\u043c \u043f\u043e\u0441\u043b\u0435 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0438\u043d\u0442\u0430 \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 10% \u043e\u0442 \u0432\u0441\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433 \u0432 \u0427\u0435\u0445\u0438\u0438. \u042d\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Factum Invenio (FI) \u0434\u043b\u044f the Association for Internet Advertising (SPIR).\r\n\r\n\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u0432\u0438\u0434\u0430\u043c \u043c\u0435\u0434\u0438\u0430:\r\n\r\n<\/tr>
 <\/td>2009<\/b><\/font><\/span> 2009<\/b><\/font><\/span><\/td>%<\/b><\/font><\/span> %<\/b><\/font><\/span> \r\n<\/b><\/font> podíl z celku<\/b><\/font><\/span> proportion of total<\/b><\/font><\/span><\/td><\/tr>
TV<\/b><\/font><\/span> TV<\/b><\/font><\/span><\/td>28 401 205 993 K\u010d<\/font><\/span> 28 401 205 993 CZK<\/font><\/span><\/td>43,0%<\/font><\/span> 43.0%<\/font><\/span><\/td><\/tr>
Tisk<\/b><\/font><\/span> Print<\/b><\/font><\/span><\/td>23 692 126 874 K\u010d<\/font><\/span> 23 692 126 874 CZK<\/font><\/span><\/td>35,9%<\/font><\/span> 35.9%<\/font><\/span><\/td><\/tr>
Radio<\/b><\/font><\/span> Radio<\/b><\/font><\/span><\/td>3 944 875 565 K\u010d<\/font><\/span> 3 944 875 565 CZK<\/font><\/span><\/td>6,0%<\/font><\/span> 6.0%<\/font><\/span><\/td><\/tr>
Kino<\/b><\/font><\/span> Cinema<\/b><\/font><\/span><\/td>119 860 871 K\u010d<\/font><\/span> 119 860 871 CZK<\/font><\/span><\/td>0,2%<\/font><\/span> 0.2%<\/font><\/span><\/td><\/tr>
Outdoor<\/b><\/font><\/span> Outdoor<\/b><\/font><\/span><\/td>3 056 882 065 K\u010d<\/font><\/span> 3 056 882 065 CZK<\/font><\/span><\/td>4,6%<\/font><\/span> 4.6%<\/font><\/span><\/td><\/tr>
OOHTV<\/b><\/font><\/span> OOHTV<\/b><\/font><\/span> \r\n<\/b><\/font> (Out of home TV)<\/b><\/font><\/span> (Out of home TV)<\/b><\/font><\/span><\/td>66 101 799 K\u010d<\/font><\/span> 66 101 799 CZK<\/font><\/span><\/td>0,1%<\/font><\/span> 0.1%<\/font><\/span><\/td><\/tr>
Indoor-Instore<\/b><\/font><\/span> Indoor-Instore<\/b><\/font><\/span><\/td>322 697 232 K\u010d<\/font><\/span> 322 697 232 CZK<\/font><\/span><\/td>0,5%<\/font><\/span> 0.5%<\/font><\/span><\/td><\/tr>
Internet<\/b><\/font><\/span> Internet<\/b><\/font><\/span><\/td>6 402 997 963 K\u010d<\/font><\/span> 6 402 997 963 CZK<\/font><\/span><\/td>9,7%<\/font><\/span> 9.7%<\/font><\/span><\/td><\/tr>
CELKEM<\/b><\/font><\/span> TOTAL<\/b><\/font><\/span><\/td>66 006 750 371 K\u010d<\/b><\/font><\/span> 66 006 750 371 CZK<\/b><\/font><\/span><\/td>100,0%<\/b><\/font><\/span> 100.0%<\/b><\/font><\/span><\/td><\/tr>
ceny v\u010detn\u011b<\/font><\/i><\/span> prices including<\/font><\/i><\/span> \r\n<\/font><\/i> nada\u010dní a vlastní inzerce<\/font><\/i><\/span> foundation and its own advertising<\/font><\/i><\/span><\/td><\/tr>
Zdroj: SPIR, FI, TNS Media Inteligence<\/font><\/i><\/span> Source: SPIR, FI, TNS Media Intelligence<\/font><\/i><\/span> \r\n<\/font><\/i> as, leden 2010<\/font><\/i><\/span> Inc., January 2010<\/font><\/i><\/span><\/td><\/tr><\/tbody><\/table>\r\n\r\n\r\n\u0414\u043b\u044f \u0441\u043f\u0440\u0430\u0432\u043a\u0438:\r\n\u041a\u0443\u0440c \u0432\u0430\u043b\u044e\u0442\u044b: 1USD - 19,2 K\u010d\r\n\u041d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435 \u0427\u0435\u0448\u0441\u043a\u043e\u0439 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 - 10.5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0436\u0438\u0442\u0435\u043b\u0435\u0439.\r\n\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 - 5,64 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\r\nhttp:\/\/www.audiencecz.gemius.com\/\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/translate.google.com\/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http%3A%2F%2Fwww.itbiz.cz%2Finternetova-reklama-hlasi-6-4-mld-korun-za-lonsky-rok&sl=cs&tl=en","_ru_post_name":"tsifra-dnya-internet-reklama-v-chehii-v-2009-330","_ru_post_excerpt":"","_ru_post_title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0427\u0435\u0445\u0438\u0438 \u0432 2009 - 330 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 USD","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,9],"tags":[],"class_list":["post-1200","post","type-post","status-publish","format-standard","","category-internetcee","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-jm","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":983,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-568-milliardov-dollarov-ssha\/","url_meta":{"origin":1200,"position":0},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 56,8 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410","author":"infopolicy","date":"06.07.2009","format":false,"excerpt":"\u0422\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043d\u0430 2009 \u0434\u0430\u0435\u0442 ZenithOptimedia \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u043e \u0432\u0441\u0435\u043c \u043c\u0438\u0440\u0435. \u0420\u043e\u0441\u0442 \u0432 2009 \u0433\u043e\u0434\u0443 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0447\u0443\u0442\u044c \u0431\u043e\u043b\u0435\u0435 10%. \u042d\u0442\u043e 12,6% \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438. \u041e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0432 2011 \u0433\u043e\u0434\u0443 15,1% \u0432\u0441\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0442\u0440\u0430\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u0412\u043e\u0442 \u0433\u0430\u0437\u0435\u0442\u044b \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0438\u043a\u0430 \u0432 2007 \u0433\u043e\u0434\u0443 - 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