{"id":1235,"date":"2010-05-09T12:51:00","date_gmt":"2010-05-09T10:51:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1235"},"modified":"2013-08-13T09:52:04","modified_gmt":"2013-08-13T07:52:04","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/evrokomissiya-pro-sliyanie-google-i-doubleclick\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430 \u043d\u0430 98 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u043f\u043e \u043f\u043e\u0432\u043e\u0434\u0443 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0430\u043d\u0442\u0438\u043c\u043e\u043d\u043e\u043f\u043e\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043b\u0438\u044f\u043d\u0438\u044f \u0432 2004 \u0433\u043e\u0434\u0443 Google \u0438 DoubleClick.\r\n\r\n\u041a\u0440\u043e\u043c\u0435 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a \u0432 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0435 \u0435\u0441\u0442\u044c \u0432\u0441\u0435: \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f, \u0434\u043e\u043b\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445, \u043c\u043e\u0434\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/ec.europa.eu\/competition\/mergers\/cases\/decisions\/m4731_20080311_20682_en.pdf","_ru_post_name":"evrokomissiya-pro-sliyanie-google-i-doubleclick","_ru_post_excerpt":"","_ru_post_title":"\u0415\u0432\u0440\u043e\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044f \u043f\u0440\u043e \u0441\u043b\u0438\u044f\u043d\u0438\u0435 Google \u0438 DoubleClick","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26,9],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","","category-policy","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-jV","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1293,"url":"https:\/\/infopolicy.net\/en\/doubleclick-ctr-v-mire\/","url_meta":{"origin":1235,"position":0},"title":"DoubleClick: CTR \u0432 \u043c\u0438\u0440\u0435","author":"infopolicy","date":"10.08.2010","format":false,"excerpt":"DoubleClick, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u0441\u0442\u0430\u0442\u0438 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0438\u0442 google \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d \u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u043c\u0435\u0434\u0438\u0430-\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f googleAdPlanner, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u043f\u043e CTR \u0432 \u043c\u0438\u0440\u0435. \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u043b\u0438\u0441\u044c \u0441\u0442\u0430\u0442\u0438\u0447\u043d\u044b\u0435 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0438, \u0444\u043b\u044d\u0448 \u0438 rich-\u043c\u0435\u0434\u0438\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u044b. Region Overall Click-through Rate North America Canada 0.09% United States 0.10% EMEA Austria 0.11% Belgium 0.13% Denmark 0.12% Finland 0.05% France 0.12% Germany\u2026","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":953,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-57\/","url_meta":{"origin":1235,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 57%","author":"infopolicy","date":"16.06.2009","format":false,"excerpt":"\u0412 \u044f\u043d\u0432\u0430\u0440\u0435 20009 Google, \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a AdSense \u0438 DoubleClick, \u0438\u043c\u0435\u043b 57% \u0432\u0441\u0435\u0433\u043e ad server'\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.mediabuyerplanner.com\/entry\/43363\/googledoubleclick-develop-unified-display-ad-exchange-platform\/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10247,"url":"https:\/\/infopolicy.net\/en\/novosti-rynka-programmatic\/","url_meta":{"origin":1235,"position":2},"title":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0440\u044b\u043d\u043a\u0430 programmatic","author":"infopolicy","date":"09.10.2017","format":false,"excerpt":"AppNexus, Pubmatic \u0438 Rubicon Project \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0441\u0430\u0439\u0442 http:\/\/prebid.org, \u043a\u0430\u043a \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0443\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u043e\u043c\u043e\u0447\u044c adtech \u0438\u0433\u0440\u043e\u043a\u0430\u043c \u0438 \u043f\u0440\u0435\u043c\u0438\u0443\u043c\u043d\u044b\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044e \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0449\u0435\u043c\u0443 Google\u2019\u0441\u043a\u043e\u043c\u0443 DoubleClick \u0441 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u043a header bidding. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.thedrum.com\/news\/2017\/09\/11\/appnexus-and-rubicon-project-launch-prebidorg-hailing-open-source-approach-header","rel":"","context":"In "\u041a\u043e\u043d\u0442\u0435\u043d\u0442"","block_context":{"text":"\u041a\u043e\u043d\u0442\u0435\u043d\u0442","link":"https:\/\/infopolicy.net\/en\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":996,"url":"https:\/\/infopolicy.net\/en\/razorfish-reklamnaya-dramaturgiya\/","url_meta":{"origin":1235,"position":3},"title":"Razorfish: \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0434\u0440\u0430\u043c\u0430\u0442\u0443\u0440\u0433\u0438\u044f","author":"infopolicy","date":"13.07.2009","format":false,"excerpt":"Microsoft \u0432\u0435\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Razorfish. \u041e\u043d\u043e \u0434\u043e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u0433\u0438\u0433\u0430\u043d\u0442\u0443 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0435 aQuantive. \u042d\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0430 \u0434\u0435\u043b\u0430\u043b\u0430\u0441\u044c \u0432 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0432\u0435\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 Google \u043b\u0435\u0433\u0435\u043d\u0434\u0430\u0440\u043d\u043e\u0439 DoubleClick. \u0422\u0435\u043f\u0435\u0440\u044c \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043a\u0442\u043e \u043a\u0443\u043f\u0438\u0442: WPP, Publicis, Omnicom, MDC Partners, Havas, Dentsu \u0438\u043b\u0438 The Interpublic Group. \u041d\u0430\u0431\u043b\u044e\u0434\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0445\u043e\u0434\u043e\u043c \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u043e\u0432: http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&art_aid=109624 http:\/\/www.thestreet.com\/story\/10541179\/1\/microsoft-pitching-razorfish-to-ad-firms.html?puc=_tscrss \u0412 Razorfish \u0442\u0440\u0443\u0434\u0438\u0442\u0441\u044f 2000\u2026","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6450,"url":"https:\/\/infopolicy.net\/en\/vidimost-bannerov-v-polshe\/","url_meta":{"origin":1235,"position":4},"title":"\u0412\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0432 \u041f\u043e\u043b\u044c\u0448\u0435","author":"infopolicy","date":"27.09.2014","format":false,"excerpt":"\u0412\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c (Visibility) \u0431\u0430\u043d\u043d\u0435\u0440\u0432 \u043f\u043e \u0434\u0430\u043d\u044b\u043c\u043c DoubleClick. \u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f In-screen: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: https:\/\/twitter.com\/programmaticPL\/status\/481037607892418560\/photo\/1","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/09\/doubleclick-visibility-poland.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/09\/doubleclick-visibility-poland.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/09\/doubleclick-visibility-poland.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8348,"url":"https:\/\/infopolicy.net\/en\/novye-resheniya-ot-google-oni-effektivny\/","url_meta":{"origin":1235,"position":5},"title":"\u041d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0442 Google – \u043e\u043d\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b?","author":"infopolicy","date":"20.05.2016","format":false,"excerpt":"\u041d\u0435\u0434\u0430\u0432\u043d\u043e Google \u043e\u0442\u043a\u0440\u044b\u043b \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0435 TensorFlow. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u044f \u043f\u043e\u0434\u0443\u043c\u0430\u043b, \u0447\u0442\u043e \u044d\u0442\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u044c \u0434\u043b\u044f \"\u043d\u0430\u0448\u0435\u0439\" \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438. \u041d\u043e, \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0440\u0430\u0437\u043c\u044b\u0441\u043b\u0438\u0432, \u0432\u0438\u0436\u0443 \u0432 \u043f\u043e\u0441\u0442\u0443\u043f\u043a\u0435 Google \u043d\u0430\u0441\u043c\u0435\u0448\u043a\u0443. \u042d\u043c\u0438\u043b\u044c \u041f\u0430\u0432\u043b\u043e\u0432\u0441\u043a\u0438, \u044d\u043a\u0441\u043f\u0435\u0440\u0442 Gemius, \u043f\u0438\u0448\u0435\u0442 \u043e \u043d\u043e\u0432\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u0445. \u041b\u0443\u043a\u0430\u0432\u0430\u044f \u0449\u0435\u0434\u0440\u043e\u0441\u0442\u044c \u041a\u0430\u043a \u044d\u0442\u043e \u043d\u0438 \u043f\u0430\u0440\u0430\u0434\u043e\u043a\u0441\u0430\u043b\u044c\u043d\u043e, \u0437\u0430 \u0441\u0430\u043c\u043e\u043e\u0442\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u043d\u0430\u0448\u0435\u0433\u043e \u0433\u0438\u0433\u0430\u043d\u0442\u0430 \u0441\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0433\u043e\u0440\u044c\u043a\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435: \"\u041c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f\u2026","rel":"","context":"In 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