{"id":1293,"date":"2010-08-10T17:42:00","date_gmt":"2010-08-10T15:42:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1293"},"modified":"2013-08-13T10:18:28","modified_gmt":"2013-08-13T08:18:28","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/doubleclick-ctr-v-mire\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"DoubleClick, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u0441\u0442\u0430\u0442\u0438 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0438\u0442 google \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d \u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c 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          0.12%\r\nGermany                   0.11%\r\nGreece                    0.17%\r\nIreland                   0.10%\r\nItaly                     0.10%\r\nLuxembourg                0.09%\r\nNetherlands               0.14%\r\nNorway                    0.11%\r\nSpain                     0.12%\r\nSweden                    0.08%\r\nSwitzerland               0.12%\r\nUnited Arab Emirates      0.18%\r\nUnited Kingdom            0.07%\r\n\r\nJAPAC\r\nAustralia                 0.07%\r\nChina                     0.12%\r\nHong Kong                 0.17%\r\nIndia                     0.18%\r\nMalaysia                  0.30%\r\nSingapore                 0.19%\r\n\r\nSource: DoubleClick for Advertisers, a cross section of regions, January \u2013 December 2009\r\n\r\n\u0412\u043e\u0442 \u0438 \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u0432 \u043c\u0438\u0440\u0435 \u043e\u0442 0.05% \u0434\u043e 0.30%","_ru_post_name":"doubleclick-ctr-v-mire","_ru_post_excerpt":"","_ru_post_title":"DoubleClick: 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\u0448\u0438\u0440\u043e\u043a\u043e\u043f\u043e\u043b\u043e\u0441\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u0414\u043b\u044f \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u044d\u0442\u043e \u0431\u044b\u043b\u043e 11400 (!) \u0415\u0441\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0441 \u0441\u043e\u0441\u0435\u0434\u044f\u043c\u0438 (\u043d\u0430 100 \u0436\u0438\u0442\u0435\u043b\u0435\u0439): \u0421\u0442\u0440\u0430\u043d\u0430: \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c0.12 \u041b\u0430\u0442\u0432\u0438\u044f4.78 \u041b\u0438\u0442\u0432\u043010.79 \u041f\u043e\u043b\u044c\u0448\u04306.86 \u0420\u043e\u0441\u0441\u0438\u044f2.03 \u0423\u043a\u0440\u0430\u0438\u043d\u0430- \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.e-belarus.org\/news\/200709102.html","rel":"","context":"In 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\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \"United Nations E-Government Survey 2014 E-Government For The Future We Want\". \u0412 \u043e\u0442\u0447\u0435\u0442\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b 5 \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0434\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0433\u0440\u0430\u0436\u0434\u0430\u043d \u043a \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044e \u0438\u2026","rel":"","context":"In 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https:\/\/twitter.com\/programmaticPL\/status\/481037607892418560\/photo\/1","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/09\/doubleclick-visibility-poland.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/09\/doubleclick-visibility-poland.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/09\/doubleclick-visibility-poland.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10247,"url":"https:\/\/infopolicy.net\/en\/novosti-rynka-programmatic\/","url_meta":{"origin":1293,"position":3},"title":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0440\u044b\u043d\u043a\u0430 programmatic","author":"infopolicy","date":"09.10.2017","format":false,"excerpt":"AppNexus, Pubmatic \u0438 Rubicon Project \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0441\u0430\u0439\u0442 http:\/\/prebid.org, \u043a\u0430\u043a \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0443\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u043e\u043c\u043e\u0447\u044c adtech \u0438\u0433\u0440\u043e\u043a\u0430\u043c \u0438 \u043f\u0440\u0435\u043c\u0438\u0443\u043c\u043d\u044b\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044e \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u044e\u0449\u0435\u043c\u0443 Google\u2019\u0441\u043a\u043e\u043c\u0443 DoubleClick \u0441 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u043a header bidding. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.thedrum.com\/news\/2017\/09\/11\/appnexus-and-rubicon-project-launch-prebidorg-hailing-open-source-approach-header","rel":"","context":"In &quot;\u041a\u043e\u043d\u0442\u0435\u043d\u0442&quot;","block_context":{"text":"\u041a\u043e\u043d\u0442\u0435\u043d\u0442","link":"https:\/\/infopolicy.net\/en\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1235,"url":"https:\/\/infopolicy.net\/en\/evrokomissiya-pro-sliyanie-google-i-doubleclick\/","url_meta":{"origin":1293,"position":4},"title":"\u0415\u0432\u0440\u043e\u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044f \u043f\u0440\u043e \u0441\u043b\u0438\u044f\u043d\u0438\u0435 Google \u0438 DoubleClick","author":"infopolicy","date":"09.05.2010","format":false,"excerpt":"\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430 \u043d\u0430 98 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u043f\u043e \u043f\u043e\u0432\u043e\u0434\u0443 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0430\u043d\u0442\u0438\u043c\u043e\u043d\u043e\u043f\u043e\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043b\u0438\u044f\u043d\u0438\u044f \u0432 2004 \u0433\u043e\u0434\u0443 Google \u0438 DoubleClick. \u041a\u0440\u043e\u043c\u0435 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a \u0432 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0435 \u0435\u0441\u0442\u044c \u0432\u0441\u0435: \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f, \u0434\u043e\u043b\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445, \u043c\u043e\u0434\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/ec.europa.eu\/competition\/mergers\/cases\/decisions\/m4731_20080311_20682_en.pdf","rel":"","context":"In &quot;Policy&quot;","block_context":{"text":"Policy","link":"https:\/\/infopolicy.net\/en\/category\/policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":613,"url":"https:\/\/infopolicy.net\/en\/strany-spammery\/","url_meta":{"origin":1293,"position":5},"title":"\u0421\u0442\u0440\u0430\u043d\u044b-\u0441\u043f\u0430\u043c\u043c\u0435\u0440\u044b","author":"infopolicy","date":"17.04.2008","format":false,"excerpt":"January to March 2008 1. United States 15.4% 2. Russia 7.4% 3. Turkey 5.9% 4. China (incl HK) 5.5% 5. Brazil 4.3% 6. South Korea 4.0% 7. Poland 3.8% 8. Italy 3.6% 9= Germany 3.4% 9= United Kingdom 3.4% 11. Spain 3.3% 12. France 3.2% Other 36.8% \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.irishdev.com\/NewsArticle.aspx?id=6430","rel":"","context":"In &quot;\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c&quot;","block_context":{"text":"\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c","link":"https:\/\/infopolicy.net\/en\/category\/security\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":4906,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1293\/revisions\/4906"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}