{"id":1342,"date":"2010-12-06T12:38:00","date_gmt":"2010-12-06T10:38:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1342"},"modified":"2013-08-18T10:37:07","modified_gmt":"2013-08-18T08:37:07","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/novyj-globalnyj-prognoz-zenithoptimedia-do-2013\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0420\u0430\u0434\u0438\u043e \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u043d\u0430 10%, \u043d\u0430\u0440\u0443\u0436\u043a\u0430 \u043d\u0430 18%, \u0422\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0438 \u043a\u0438\u043d\u043e \u043d\u0430 19%.\r\n\r\n\u041e\u043d\u043b\u0430\u0439\u043d - \u043d\u0430 48%!\r\n\r\n<img src=\"http:\/\/paidcontent.org\/images\/editorial\/g_medium\/chart-advertising-spend-by-type-m.png\">\r\n\r\n\u0420\u043e\u0441\u0442 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0432\u0438\u0434\u0430\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b:\r\n\r\n<img src=\"http:\/\/paidcontent.org\/images\/editorial\/_original\/chart-internet-advertising-spend-by-type2-o.png\">\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/paidcontent.org\/article\/419-zenithoptimedia-all-media-bar-print-will-join-net-on-ad-growth-curve\/\r\n\r\nP.s. \u0441\u0442\u0430\u0432\u0438\u043c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u043d\u0430 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0440\u0435\u043f\u043e\u0441\u0442\u0430 :-)","_ru_post_name":"novyj-globalnyj-prognoz-zenithoptimedia-do-2013","_ru_post_excerpt":"","_ru_post_title":"\u041d\u043e\u0432\u044b\u0439 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 ZenithOptimedia \u0434\u043e 2013","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-1342","post","type-post","status-publish","format-standard","","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-lE","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1910,"url":"https:\/\/infopolicy.net\/en\/onlajn-reklama-v-mire-i-v-belarusi\/","url_meta":{"origin":1342,"position":0},"title":"\u041e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043c\u0438\u0440\u0435 \u0438 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438","author":"infopolicy","date":"18.02.2012","format":false,"excerpt":"\u0414\u0432\u0430 \u0440\u0430\u0437\u043d\u043e\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430: \u041e\u043d\u043b\u0430\u0439\u043d display advertising \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043d\u043e\u0432\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Zenith Optimedia. \u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u043d \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 $25.27 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0438 \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u043d\u0430 36% \u0432 2013 \u0434\u043e $34.4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0430\u0434\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f Facebook, Yahoo! (YHOO), Google (GOOG) \u0438 Microsoft (MSFT). 7\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5302,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-nielsen-rashody-na-internet-rekla\/","url_meta":{"origin":1342,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: Nielsen &#8211; \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 27%","author":"infopolicy","date":"27.10.2013","format":false,"excerpt":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Nielsen, \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0435\u043c\u0443 \u043f\u0435\u0440\u0432\u044b\u0435 \u0434\u0432\u0430 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2013 \u0433\u043e\u0434\u0430, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0422\u0412 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 4,2% \u0438 \u0442\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 57,6% \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u044b\u043c \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u043c \u0438\u0437 \u0432\u0441\u0435\u0445 \u043c\u0435\u0434\u0438\u0430. \u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 Nielsen \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0440\u043e\u0441\u0442\u0430 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043f\u043e\u0447\u0442\u0438\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7633,"url":"https:\/\/infopolicy.net\/en\/prognoz-zenithoptimedia-v-2017-godu-internet-obgonit-t\/","url_meta":{"origin":1342,"position":2},"title":"\u041f\u0440\u043e\u0433\u043d\u043e\u0437 ZenithOptimedia: \u0432 2017 \u0433\u043e\u0434\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043e\u0431\u0433\u043e\u043d\u0438\u0442 \u0422\u0412 \u041d\u0430 12 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u043c\u0438\u0440\u0430","author":"infopolicy","date":"13.07.2015","format":false,"excerpt":"\u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u041f\u0440\u043e\u0433\u043d\u043e\u0437 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0431\u0435\u0437 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 - \u0432 2015 \u0435\u0433\u043e \u043e\u0431\u044a\u0435\u043c \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u0441\u044f \u043d\u0430 17%. \u041f\u043e \u043d\u043e\u0432\u043e\u043c\u0443 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 ZenithOptimedia, \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0432 2015 \u0433\u043e\u0434\u0443 \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u043d\u0430 4,2% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u0433\u043e\u0434\u043e\u043c (\u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0435, \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u043c \u0432 \u043c\u0430\u0440\u0442\u0435 2015 \u0433\u043e\u0434\u0430, \u0431\u044b\u043b\u043e 4,4%) \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u2026","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":984,"url":"https:\/\/infopolicy.net\/en\/onlajn-reklama-v-britanii-2009-g\/","url_meta":{"origin":1342,"position":3},"title":"\u041e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0411\u0440\u0438\u0442\u0430\u043d\u0438\u0438, 2009 \u0433.","author":"infopolicy","date":"08.07.2009","format":false,"excerpt":"\u0418\u0449\u0435\u043c \u0433\u0434\u0435 \u0441\u043f\u0440\u044f\u0442\u0430\u043b\u0438\u0441\u044c \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 99.99% \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u0438\u0440\u0435 (0.01% \u0431\u0443\u0434\u0435\u0442 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438) :-) \u0424\u0443\u043d\u0442\u044b \u043b\u044e\u0431\u0435\u0437\u043d\u043e \u043f\u0435\u0440\u0435\u0441\u0447\u0438\u0442\u0430\u043d\u044b \u0432 \u043d\u0430\u0448\u0438 \u0434\u043e\u043b\u043b\u0430\u0440\u044b. \u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0430\u044f \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430 \u0432\u0441\u0435 \u0432\u0438\u0434\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0412\u043e\u043e\u0431\u0449\u0435 \u0433\u0440\u0443\u0441\u0442\u043d\u043e \u043d\u0430 \u0444\u043e\u043d\u0435 \u0432\u0447\u0435\u0440\u0430\u0448\u043d\u0435\u0433\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u043e\u0442 ZenithOptimedia... \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.emarketer.com\/Article.aspx?R=1007163","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5311,"url":"https:\/\/infopolicy.net\/en\/prognoz-rumynskij-reklamnyj-rynok-up\/","url_meta":{"origin":1342,"position":4},"title":"\u041f\u0440\u043e\u0433\u043d\u043e\u0437: \u0420\u0443\u043c\u044b\u043d\u0441\u043a\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0443\u043f\u0430\u0434\u0435\u0442 \u043d\u0430 3,6% \u0432 2013","author":"infopolicy","date":"27.10.2013","format":false,"excerpt":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e Advertising Expenditure Forecasts \u043e\u0442 ZenithOptimedia \u0440\u0443\u043c\u044b\u043d\u0441\u043a\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0443\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u0441\u044f \u043d\u0430 3,6% \u0432 2013 \u0433\u043e\u0434\u0443. \u0422\u043e\u043b\u044c\u043a\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442 \u0440\u043e\u0441\u0442. \u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u043d\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 12% \u0432\u0441\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0432 \u0420\u0443\u043c\u044b\u043d\u0438\u0438. \u041a \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044e, \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 ZenithOptimedia \u0432 2013 \u0434\u043e\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 15% \u043e\u0442 \u0432\u0441\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.romania-insider.com\/forecast-romanias-advertising-market-down-3-6-in-2013-slight-increase-expected-in-2015-while-internet-still-growing\/107422\/","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6685,"url":"https:\/\/infopolicy.net\/en\/globalnyj-prognoz-razvitiya-reklamn\/","url_meta":{"origin":1342,"position":5},"title":"\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430","author":"infopolicy","date":"10.12.2014","format":false,"excerpt":"\u0412\u0438\u0434\u0435\u043d\u0438\u0435 ZenithOptimedia ZenithOptimedia. Executive summary: Advertising Expenditure Forecasts December 2014 from Dymil Ly \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.slideshare.net\/dymil\/adspend-forecastsdecember2014executivesummary1","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=1342"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1342\/revisions"}],"predecessor-version":[{"id":4975,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1342\/revisions\/4975"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=1342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=1342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}