{"id":1380,"date":"2011-02-23T12:58:00","date_gmt":"2011-02-23T10:58:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1380"},"modified":"2013-08-18T10:48:37","modified_gmt":"2013-08-18T08:48:37","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/ms-advertising-i-nielsen-izmerenie-internet-effektivnos\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"<img src=\"http:\/\/advertising.microsoft.com\/uk\/WWImages\/en-uk\/ResearchLibrary\/CaseStudy\/Edfimage224.jpg\">\r\n\r\n\u0414\u043b\u044f \u0443\u0437\u043a\u0438\u0445 \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0435\u0439.\r\n\r\n<!--more-->\r\n\r\n\u0418\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b:\r\nThe campaign reach and frequency\r\nDemographics of the audience reached\r\nCampaign call to action\r\nVisits to the site as a result of the campaign\r\nConversion events as a result of the campaign\r\nSearches post-exposure\r\nSite engagement\r\nTime spent on the site\r\n\r\n\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f:\r\nNielsen tag inserted into ad creative. Those exposed to the ad picked up on the Nielsen behavioural & Research Now survey panels \r\nThis allows us to calculate the audience\/ demos, the contribution of media selected, creative used & post exposure behaviours\r\nCreate a performance summaries to evaluate campaign and creative performance\r\n\r\n\u0414\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:\r\nReached 4.2M people - 11% of the UK online population. \r\n63% of the audience reached were within the target audience\r\nAverage frequency: 8 exposures\r\n\r\nBehavioural Impact (post-exposure)\r\n5.9% of those exposed to the campaign went to the Team Green Britain website\r\n+15% uplift in visitors to the site  from the target audience \r\n241,000 visitors went on to the sign-up page\r\nOn site dwell time was around one minute\r\nThe campaign also drove an increase in searches for EDF\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/advertising.microsoft.com\/uk\/online-casestudy-edf-team-green-britain\r\n\r\n\u0423 Gemius \u0435\u0441\u0442\u044c \u0442\u043e\u0436\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0441\u043e\u0432\u043c\u0435\u0449\u0430\u044e\u0449\u0435\u0435 gemiusDirectEffect \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 gemiusAudience, \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f gemiusProfileEffect:\r\n\r\nhttp:\/\/www.gemius.com.ua\/ua\/ru_products_effect_about\r\n\r\n","_ru_post_name":"ms-advertising-i-nielsen-izmerenie-internet-effektivnos","_ru_post_excerpt":"","_ru_post_title":"MS Advertising \u0438 Nielsen \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8,9],"tags":[],"class_list":["post-1380","post","type-post","status-publish","format-standard","","category-research","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-mg","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":420,"url":"https:\/\/infopolicy.net\/en\/poleznyj-sajt-e-thepeople\/","url_meta":{"origin":1380,"position":0},"title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0441\u0430\u0439\u0442: e.thePeople","author":"infopolicy","date":"24.10.2007","format":false,"excerpt":"E The People \u0444\u043e\u0440\u0443\u043c \u0434\u043b\u044f \u0434\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u0434\u0435\u043b\u0438\u0431\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0439. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.e-thepeople.org\/ \u0415\u0449\u0435 \u0443 \u043d\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430\u044f \u0441\u0435\u0439\u0447\u0430\u0441 \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u044f: Voter Guide Toolkit Campaign Leader THE JOB Leading a nonpartisan initiative to educate millions of voters for the 2008 election, working in collaboration with leading media and advocacy organizations. THE SERVICE Voter Guide\u2026","rel":"","context":"In &quot;Policy&quot;","block_context":{"text":"Policy","link":"https:\/\/infopolicy.net\/en\/category\/policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1132,"url":"https:\/\/infopolicy.net\/en\/luchshie-2000h-godov\/","url_meta":{"origin":1380,"position":1},"title":"\u041b\u0443\u0447\u0448\u0438\u0435 2000\u0445 \u0433\u043e\u0434\u043e\u0432","author":"infopolicy","date":"14.12.2009","format":false,"excerpt":"\u041e\u0442\u043b\u0438\u0447\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438! EDIA AGENCY \u2022 Media Company of the Decade \u2022 Agency of the Decade \u2022 Media Executive of the Decade \u2022 Small Agency of the Decade \u2022 Media Entrepreneurs of the Decade \u2022 Agency Executives of the Decade \u2022 TV Show of the Decade \u2022 Agency Creative Director of\u2026","rel":"","context":"In &quot;\u041a\u043e\u043d\u0442\u0435\u043d\u0442&quot;","block_context":{"text":"\u041a\u043e\u043d\u0442\u0435\u043d\u0442","link":"https:\/\/infopolicy.net\/en\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1114,"url":"https:\/\/infopolicy.net\/en\/100-sposobov-izmerit-sotsialnye-media\/","url_meta":{"origin":1380,"position":2},"title":"100 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"18.11.2009","format":false,"excerpt":"\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e :-) 1. Volume of consumer-created buzz for a brand based on number of posts 2. Amount of buzz based on number of impressions 3. Shift in buzz over time 4. Buzz by time of day \/ daypart 5. Seasonality of buzz 6. Competitive buzz 7. Buzz by category \/\u2026","rel":"","context":"In &quot;\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430&quot;","block_context":{"text":"\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430","link":"https:\/\/infopolicy.net\/en\/category\/socialmedia\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":791,"url":"https:\/\/infopolicy.net\/en\/100-top-sajtov-uhodyashhego-goda\/","url_meta":{"origin":1380,"position":3},"title":"100 \u0442\u043e\u043f-\u0441\u0430\u0439\u0442\u043e\u0432 \u0443\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0433\u043e\u0434\u0430","author":"infopolicy","date":"20.12.2008","format":false,"excerpt":"\u0415\u0441\u043b\u0438 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u0412\u044b \u0431\u044b\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u043c\u0430\u043b\u044c\u0447\u0438\u043a\u043e\u043c \u0438\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0434\u0435\u0432\u043e\u0447\u043a\u043e\u0439, \u0442\u043e Guardian \u0434\u0430\u0440\u0438\u0442 \u0412\u0430\u043c \u043d\u0430 \u0440\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u043e 100 \u043b\u0443\u0447\u0448\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0433\u043e\u0434\u0430 :-)\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435:BloggingBloglines bloglines.com for reading web feeds. Smart and clean.Wordpress wordpress.com free, and most importantly spam-free, blogging.BrowsersChrome google.com\/chrome newly out of beta, though Windows-only.Firefox mozilla.com\/firefox infinitely malleable, with fewer\u2026","rel":"","context":"In &quot;\u041a\u043e\u043d\u0442\u0435\u043d\u0442&quot;","block_context":{"text":"\u041a\u043e\u043d\u0442\u0435\u043d\u0442","link":"https:\/\/infopolicy.net\/en\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6,"url":"https:\/\/infopolicy.net\/en\/belarus-flash-mobs-and-the-ice-cream-revolution\/","url_meta":{"origin":1380,"position":4},"title":"Belarus, Flash Mobs and the Ice Cream Revolution","author":"infopolicy","date":"21.05.2006","format":false,"excerpt":"Andy Carvin \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u0432 2006 \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u0443\u044e \u0441\u0442\u0430\u0442\u044c\u044e Belarus, Flash Mobs and the Ice Cream Revolution. \u041a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d \u0443\u0434\u0430\u043b\u0438\u043b :) Updated 07\/11\/2023 Belarus, Flash Mobs and the Ice Cream Revolution Veronica Khokhlova of Global Voices recently posted a blurb about a group of young people in Belarus who were arrested\u2026","rel":"","context":"In &quot;\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c&quot;","block_context":{"text":"\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c","link":"https:\/\/infopolicy.net\/en\/category\/belarus\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5942,"url":"https:\/\/infopolicy.net\/en\/v-kontse-desyatiletiya-proizojdet-konve\/","url_meta":{"origin":1380,"position":5},"title":"\u0412 \u043a\u043e\u043d\u0446\u0435 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0446\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 TV &#038; Digital","author":"infopolicy","date":"24.03.2014","format":false,"excerpt":"\u0414\u043b\u044f \u0432\u0438\u0434\u0435\u043e \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0437\u043d\u0438\u0446\u044b \u0432 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 - \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u0440\u0435\u0434\u0430 \u0412\u043e\u0442 \u044d\u0442\u043e \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e \u0434\u043b\u044f \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0435\u0439 programmatic: One surprise is the human factor. The report found that TV media buyers know each other, creating trust that doesn\u2019t exist in automated online ad buying: \u201cAs one marketer remarked, \u2018Silicon Valley\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=1380"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1380\/revisions"}],"predecessor-version":[{"id":5017,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1380\/revisions\/5017"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=1380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=1380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=1380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}