{"id":14747,"date":"2020-08-21T10:18:24","date_gmt":"2020-08-21T08:18:24","guid":{"rendered":"https:\/\/infopolicy.net\/?p=14747"},"modified":"2020-08-21T10:18:24","modified_gmt":"2020-08-21T08:18:24","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/grafik-dnya-umenshenie-kolichestva-ins\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0414\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 MarTech (\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438) \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 AudienceProject \u0438 GlobalWebIndex \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u044e\u0442, \u0447\u0442\u043e \u0434\u0435\u0441\u043a\u0442\u043e\u043f\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0449\u0438\u043a\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u0435\u0442\u0441\u044f, \u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0441\u0442\u0435\u0442.\r\n \r\n<!--more-->\r\n\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2020\/08\/AdBlocker_install.png\" alt=\"\" width=\"1105\" height=\"679\" class=\"alignnone size-full wp-image-14748\" \/>\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a 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\u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Over-the-top (OTT) \u0434\u043b\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0438\u0437\u0431\u0438\u0440\u0430\u0442\u0435\u043b\u0435\u0439","author":"infopolicy","date":"29.05.2023","format":false,"excerpt":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0447\u0435\u0440\u0435\u0437 OTT (Over-the-top) - \u044d\u0442\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 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\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u0438\u0440\u0435: \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0444\u0430\u043a\u0442\u044b: - 615 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 adblcok \u0432 \u043c\u0438\u0440\u0435; - 11% \u043e\u0431\u0449\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u043c\u0438\u0440\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0432\u0435\u0431\u0435; - \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 adblock \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u043d\u0430 30%\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/08\/AdBlock-BalticSeaRegion2016.jpg?resize=1050%2C600&ssl=1 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\u0441\u0442\u0440\u043e\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u0430 \u0441 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u043c \u0438\u0437\u0434\u0430\u043d\u0438\u0435\u043c. \u0422\u0440\u0435\u0442\u044c, \u043f\u043e\u0438\u0441\u043a \u0438\u2026","rel":"","context":"In &quot;\u041c\u0435\u0434\u0438\u0430&quot;","block_context":{"text":"\u041c\u0435\u0434\u0438\u0430","link":"https:\/\/infopolicy.net\/en\/category\/media\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":989,"url":"https:\/\/infopolicy.net\/en\/rost-reklamy-v-sotsialnyh-media\/","url_meta":{"origin":14747,"position":3},"title":"\u0420\u043e\u0441\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"09.07.2009","format":false,"excerpt":"Forrester Research \u0441\u0434\u0435\u043b\u0430\u043b \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043d\u0430 2009-2014 \u043f\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 \u0421\u0428\u0410. \u041e\u0447\u0435\u043d\u044c \u043f\u043e\u0437\u0438\u0442\u0432\u043d\u043e :-) \u0418\u0437 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u0441\u043b\u0435\u0434\u0443\u0435\u0442, \u0447\u0442\u043e \u0441\u0443\u043c\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 55 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0438\u043b\u0438 21% \u043e\u0442 \u0432\u0441\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430 \u043f\u043e\u0442\u0435\u0440\u044f\u044e\u0442 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2009 - 9%. \u041f\u043e \u043d\u0430\u0448\u0435\u043c\u0443 \u0440\u0435\u0433\u0438\u043e\u043d\u0443 \u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b? \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.briansolis.com\/2009\/07\/the-decline-of-advertising-and-the-rise-of-social-media\/","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2013,"url":"https:\/\/infopolicy.net\/en\/tehnologicheskie-kompanii-kontroliru\/","url_meta":{"origin":14747,"position":4},"title":"\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u044e\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439","author":"infopolicy","date":"25.03.2012","format":false,"excerpt":"\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0432\u044b\u0432\u043e\u0434 \u0438\u0437 \u0437\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430: State of the News Media 2012: Tech companies 'control the future of news': \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0438\u0435, \u043a\u0430\u043a Google, Amazon, Facebook, Apple - \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u044e\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439. \u0412 \u043d\u0430\u0448\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0441\u0430\u0439\u0442\u044b-\u0430\u0433\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440\u044b \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u0441\u0440\u0435\u0434\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u043f\u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0430\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041f\u043e \u0434\u043e\u0445\u043e\u0434\u0443 \u0432 \u0421\u0428\u0410\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/03\/newsmedia-ads1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1380,"url":"https:\/\/infopolicy.net\/en\/ms-advertising-i-nielsen-izmerenie-internet-effektivnos\/","url_meta":{"origin":14747,"position":5},"title":"MS Advertising \u0438 Nielsen \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438","author":"infopolicy","date":"23.02.2011","format":false,"excerpt":"\u0414\u043b\u044f \u0443\u0437\u043a\u0438\u0445 \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u0418\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b: The campaign reach and frequency Demographics of the audience reached Campaign call to action Visits to the site as a result of the campaign Conversion events as a result of the campaign Searches post-exposure Site engagement Time spent on the site \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f: Nielsen\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/14747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=14747"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/14747\/revisions"}],"predecessor-version":[{"id":14749,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/14747\/revisions\/14749"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=14747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=14747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=14747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}