{"id":1704,"date":"2011-11-08T11:49:09","date_gmt":"2011-11-08T09:49:09","guid":{"rendered":"https:\/\/infopolicy.net\/?p=1704"},"modified":"2011-11-08T11:49:09","modified_gmt":"2011-11-08T09:49:09","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/tipy-internet-medijnoj-reklamy-v-sled\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041f\u043e\u0434 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u043c \u043d\u043e\u0432\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b\u0445 \u0440\u0430\u0437\u043c\u0435\u0440\u043e\u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 rich-media \u043e\u0442 IAB:\r\n<a href=\"http:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/pr-110711_richmedia\">\r\nhttp:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/pr-110711_richmedia<\/a>\r\n\r\n\u041a\u0430\u043a\u0438\u0435 \u043e\u0436\u0438\u0434\u0430\u044e\u0442\u0441\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0431\u0443\u0434\u0443\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0434\u0435\u043d\u0435\u0433 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0433\u043e\u0434\u0443:\r\n\r\n<img src=\"http:\/\/www.emarketer.com\/images\/chart_gifs\/133001-134000\/133792.gif\">\r\n\r\n\u0422\u0430\u043c \u0435\u0449\u0435 \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u043e 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&quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2020\/03\/czech_ads2019_3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2020\/03\/czech_ads2019_3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2020\/03\/czech_ads2019_3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2020\/03\/czech_ads2019_3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2020\/03\/czech_ads2019_3.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":942,"url":"https:\/\/infopolicy.net\/en\/forrester-report-prihodit-mobilnaya-i-sotsialnyh-m\/","url_meta":{"origin":1704,"position":4},"title":"Forrester Report: \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430","author":"infopolicy","date":"08.06.2009","format":false,"excerpt":"\u041a\u0430\u043a \u0432\u0441\u0435\u043c \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e, \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0421\u0428\u0410 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c IAB \u0443\u043f\u0430\u043b\u0430 \u043d\u0430 5% \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0442\u0435\u043c \u0436\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c \u0432 2008 \u0433\u043e\u0434\u0443. \u0418\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u044f: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.marketingpilgrim.com\/2009\/06\/internet-ad-revenues-drop-5-a-road-bump-or-road-kill.html \u0420\u0430\u0434\u043e\u0441\u0442\u043d\u043e\u0435 \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 Forrester Report: \u0414\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u044b \u0438\u0437 Interactive Marketing Channels To Watch In 2009 \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.marketingpilgrim.com\/2009\/06\/forrester-report-here-come-the-mobile-social-media-ads.html","rel":"","context":"In &quot;Mobile&quot;","block_context":{"text":"Mobile","link":"https:\/\/infopolicy.net\/en\/category\/mobile\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6705,"url":"https:\/\/infopolicy.net\/en\/internet-reklama-stanet-dominirovat\/","url_meta":{"origin":1704,"position":5},"title":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u0442\u0430\u043d\u0435\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0441 2020 \u0433\u043e\u0434\u0430 \u2014 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438","author":"infopolicy","date":"12.12.2014","format":false,"excerpt":"\u041c\u0438\u0440\u043e\u0432\u044b\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u044b\u0440\u0430\u0441\u0442\u0443\u0442 \u043d\u0430 15% \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0433\u043e\u0434\u0443 \u0438 \u0441\u0440\u0430\u0432\u043d\u044f\u044e\u0442\u0441\u044f \u0441 \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438 \u043d\u0430 \u0442\u0435\u043b\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043a 2019 \u0433\u043e\u0434\u0443, \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Bloomberg \u0441\u043e \u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u043d\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Magna Global. \u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 2015 \u0433\u043e\u0434\u0443 \u0441\u043e\u0441\u0442\u0430\u0432\u044f\u0442 $163 \u043c\u043b\u0440\u0434, \u0438\u043b\u0438 30% \u043e\u0442 \u043e\u0431\u0449\u0435\u0439 \u0441\u0443\u043c\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u0438\u0440\u043e\u0432\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0430\u0442\u044f\u0442 \u043d\u0430\u2026","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"predecessor-version":[{"id":1705,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/1704\/revisions\/1705"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}