{"id":18438,"date":"2021-12-22T17:57:55","date_gmt":"2021-12-22T15:57:55","guid":{"rendered":"https:\/\/infopolicy.net\/?p=18438"},"modified":"2021-12-22T17:57:57","modified_gmt":"2021-12-22T15:57:57","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/18438\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":18439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"Nielsen \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0438 (\u043f\u0435\u0440\u0435\u0441\u0435\u0447\u0435\u043d\u0438\u044f) \u0440\u0435\u043a\u043b\u0430\u043c\u044b, Nielsen One Alpha, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0432\u044b\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0435\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0435\u0439 \u043a\u0440\u043e\u0441\u0441\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f Nielsen One.\n\n<hr>\n\nNielsen One Alpha \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0434\u043b\u044f \u043b\u0438\u043d\u0435\u0439\u043d\u043e\u0433\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u044f, \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u044f, \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043e\u0432 \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432.\n\n\u042d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430\u043c \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445 \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044e \u0432 \u00ab\u0433\u0430\u0440\u043c\u043e\u043d\u0438\u0447\u043d\u043e\u0439 \u0438 \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u043e\u0439 \u043c\u0430\u043d\u0435\u0440\u0435\u00bb.\n\nAlpha \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u0435\u0442 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0439 \u0437\u0430\u043f\u0443\u0441\u043a Nielsen One \u0432 \u043a\u043e\u043d\u0446\u0435 2022 \u0433\u043e\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u0443\u043d\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 Nielsen \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043f\u043b\u0430\u043d\u0430 \u043f\u043e \u043f\u043e\u043b\u043d\u043e\u043c\u0443 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u043d\u0430 \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043a \u043e\u0441\u0435\u043d\u0438 2024 \u0433\u043e\u0434\u0430.\n\n\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0431\u0443\u0434\u0443\u0442 \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u044b Nielsen \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e \u0433\u043e\u0434\u0430 \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c Nielsen One.\n\n\u041a\u0430\u0440\u0442\u0438\u043a \u0420\u0430\u043e (Karthik Rao), \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Nielsen, \u0441\u043a\u0430\u0437\u0430\u043b: \u00ab\u041c\u044b \u043d\u0430\u0445\u043e\u0434\u0438\u043c\u0441\u044f \u043d\u0430 \u043f\u0443\u0442\u0438 \u043a \u0432\u044b\u043f\u0443\u0441\u043a\u0443 \u043d\u0430\u0448\u0435\u0433\u043e \u0435\u0434\u0438\u043d\u043e\u0433\u043e \u043a\u0440\u043e\u0441\u0441\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2022 \u0433\u043e\u0434\u0430, \u043a\u0430\u043a \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c, \u0438 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e 100 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432.\n\n\u00abNielsen One \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442 \u0432\u0441\u044e \u0438\u043c\u0435\u044e\u0449\u0443\u044e\u0441\u044f \u0443 \u043d\u0430\u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0432\u044b\u0433\u043e\u0434\u0443 \u0438\u0437 \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u0435\u043d\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u043c\u0435\u0434\u0438\u0430-\u043f\u0440\u0438\u0432\u044b\u0447\u0435\u043a \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439\u00bb.\n\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\n<a href=\"https:\/\/www.research-live.com\/article\/news\/nielsen-launches-ad-measurement-tool\/id\/5093882\">https:\/\/www.research-live.com\/article\/news\/nielsen-launches-ad-measurement-tool\/id\/5093882<\/a>","_ru_post_name":"18438","_ru_post_excerpt":"","_ru_post_title":"","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,9],"tags":[],"class_list":["post-18438","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-research","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/infopolicy.net\/wp-content\/uploads\/2021\/12\/nielsen.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/sffTZ2-18438","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":19717,"url":"https:\/\/infopolicy.net\/en\/nielsen-uluchshaet-izmereniya-na-youtube-i-televideni\/","url_meta":{"origin":18438,"position":0},"title":"Nielsen \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043d\u0430 YouTube \u0438 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438","author":"infopolicy","date":"28.07.2022","format":false,"excerpt":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Nielsen \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u043b\u0430 \u043a\u0440\u043e\u0441\u0441-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f YouTube \u043d\u0430 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u044b\u0445, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 (CTV) \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u043b\u0438\u043d\u0435\u0439\u043d\u043e\u0433\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u044f. \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f Nielsen Four-Screen Ad Deduplication \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0439\u0435\u0440\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u043e\u0445\u0432\u0430\u0442 YouTube \u0441 \u0437\u0430\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u043b\u0438\u043d\u0435\u0439\u043d\u043e\u0439 \u0422\u0412-\u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0432 Nielsen Total Ad Ratings, \u0430 \u0437\u0430\u0442\u0435\u043c \u0441\u0442\u0430\u043d\u0435\u0442\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2022\/07\/youtube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2022\/07\/youtube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2022\/07\/youtube.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":17571,"url":"https:\/\/infopolicy.net\/en\/nielsen-podarit-uchastnikam-diskussii-nosim\/","url_meta":{"origin":18438,"position":1},"title":"Nielsen \u043f\u043e\u0434\u0430\u0440\u0438\u0442 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u043d\u043e\u0441\u0438\u043c\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430","author":"infopolicy","date":"09.08.2021","format":false,"excerpt":"Nielsen \u0440\u0430\u0437\u0438\u0432\u0430\u0435\u0442 \u0441\u0432\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0439\u043d\u044b\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c, \u0432\u044b\u0434\u0430\u0432\u0430\u044f \u043d\u043e\u0441\u0438\u043c\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0441\u0432\u043e\u0438\u043c \u043f\u0430\u043d\u0435\u043b\u0438\u0441\u0442\u0430\u043c. Nielsen \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c \u043f\u0430\u043d\u0435\u043b\u0438 \u043f\u043e\u0447\u0442\u0438 3000 \u043d\u043e\u0441\u0438\u043c\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043c\u043e\u0434\u0435\u0440\u043d\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u043f\u0430\u043d\u0435\u043b\u044f\u043c\u0438. \u041e\u043a\u043e\u043b\u043e 60 000 \u0447\u043b\u0435\u043d\u043e\u0432 \u0433\u0440\u0443\u043f\u043f\u044b Portable People Meter (PPM) \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u043e\u0441\u0438\u043c\u044b\u043c \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u043c PPM \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u043f\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/08\/wearables.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/08\/wearables.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/08\/wearables.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":17425,"url":"https:\/\/infopolicy.net\/en\/nielsen-vnedryaet-podhod-k-izmereniyam-bez-faj\/","url_meta":{"origin":18438,"position":2},"title":"Nielsen \u0432\u043d\u0435\u0434\u0440\u044f\u0435\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u043c \u0431\u0435\u0437 \u0444\u0430\u0439\u043b\u043e\u0432 cookie","author":"infopolicy","date":"28.07.2021","format":false,"excerpt":"Nielsen \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0444\u0430\u0439\u043b\u043e\u0432 cookie, \u0447\u0442\u043e\u0431\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0432 \u043c\u0435\u0434\u0438\u0430-\u0441\u0440\u0435\u0434\u0435, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e (\u0432\u043e\u0448\u0435\u0434\u0448\u0435\u0433\u043e \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0443) \u0438 \u043d\u0435\u0430\u0432\u0442\u043e\u0440\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e (\u0432\u044b\u0448\u0435\u0434\u0448\u0435\u0433\u043e \u0438\u0437 \u0441\u0438\u0441\u0442\u0435\u043c\u044b) \u0432\u0435\u0431-\u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0435\u0433\u043e \u0441\u0435\u0440\u0432\u0435\u0440\u0430 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. Nielsen \u0437\u0430\u044f\u0432\u0438\u043b\u0430, \u0447\u0442\u043e\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19069,"url":"https:\/\/infopolicy.net\/en\/marketing-v-sotsialnyh-setyah-naibole\/","url_meta":{"origin":18438,"position":3},"title":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d, \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 Nielsen","author":"infopolicy","date":"27.04.2022","format":false,"excerpt":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c \u0441\u0440\u0435\u0434\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0438\u0437 \u0415\u0432\u0440\u043e\u043f\u044b, \u0411\u043b\u0438\u0436\u043d\u0435\u0433\u043e \u0412\u043e\u0441\u0442\u043e\u043a\u0430 \u0438 \u0410\u0444\u0440\u0438\u043a\u0438 (EMEA), \u043f\u0440\u0438 \u044d\u0442\u043e\u043c 50% \u0432\u0441\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0442\u0440\u0430\u0442\u044f\u0442 \u043d\u0430 \u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 Nielsen. \u043d\u0430\u0439\u0434\u0435\u043d\u043d\u044b\u0439. \u041e\u0442\u0447\u0435\u0442, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0431\u044b\u043b\u043e \u043e\u043f\u0440\u043e\u0448\u0435\u043d\u043e \u043e\u043a\u043e\u043b\u043e 2000 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 \u0434\u0435\u043a\u0430\u0431\u0440\u044f 2021 \u0433\u043e\u0434\u0430\u2026","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2022\/04\/socialmedia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2022\/04\/socialmedia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2022\/04\/socialmedia.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1380,"url":"https:\/\/infopolicy.net\/en\/ms-advertising-i-nielsen-izmerenie-internet-effektivnos\/","url_meta":{"origin":18438,"position":4},"title":"MS Advertising \u0438 Nielsen \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438","author":"infopolicy","date":"23.02.2011","format":false,"excerpt":"\u0414\u043b\u044f \u0443\u0437\u043a\u0438\u0445 \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u0418\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b: The campaign reach and frequency Demographics of the audience reached Campaign call to action Visits to the site as a result of the campaign Conversion events as a result of the campaign Searches post-exposure Site engagement Time spent on the site \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f: Nielsen\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17320,"url":"https:\/\/infopolicy.net\/en\/nielsen-sostoyanie-globalnyh-media\/","url_meta":{"origin":18438,"position":5},"title":"Nielsen: \u0421\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"21.07.2021","format":false,"excerpt":"\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u0441\u043b\u0430\u0439\u0434\u043e\u0432 \u0441 \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Nielsen \"The State of Global Media\" \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u044b\u0445 \u0433\u0440\u0443\u043f\u043f, \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u0430\u0440\u0448\u0438\u0435 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b: \u041f\u0440\u043e \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439: \u0421\u0430\u043c\u044b\u043c \u0446\u0435\u043d\u043d\u044b\u043c \u0432 \u0434\u043e\u043c\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440: \u041f\u0440\u043e \u0431\u0438\u0442\u0432\u0443 \u0441\u0442\u0440\u0438\u043c\u043c\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u0432 \u043c\u0438\u0440\u0435: \u041f\u0440\u043e\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/n0.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/n0.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/n0.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/n0.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/n0.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/n0.png?resize=1400%2C800&ssl=1 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