{"id":19155,"date":"2022-05-28T22:40:38","date_gmt":"2022-05-28T20:40:38","guid":{"rendered":"https:\/\/infopolicy.net\/?p=19155"},"modified":"2022-05-28T22:40:42","modified_gmt":"2022-05-28T20:40:42","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/ipsos-stanet-partnerom-proekta-po-kross-me\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"Advertising Business Group (ABG) \u043f\u043e\u0440\u0443\u0447\u0438\u043b\u0430 Ipsos \u0432\u043e\u0437\u0433\u043b\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0439\u043d\u043e\u043c\u0443 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0432 \u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0445 \u0410\u0440\u0430\u0431\u0441\u043a\u0438\u0445 \u042d\u043c\u0438\u0440\u0430\u0442\u0430\u0445 (\u041e\u0410\u042d).\n\n
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\u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u0438\u0441\u044c \u043f\u043e\u0434 \u044d\u0433\u0438\u0434\u043e\u0439 ABG, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u0434 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c WFA; \u043e\u043d \u0432\u044b\u0434\u0435\u043b\u044f\u0435\u0442 \u041e\u0410\u042d \u043a\u0430\u043a \u043f\u0438\u043e\u043d\u0435\u0440\u0430 \u0432 \u043f\u043b\u0430\u043d\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0442\u0430\u043a\u043e\u0433\u043e \u0444\u0443\u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u00bb.\n\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\nhttps:\/\/www.research-live.com\/article\/news\/ipsos-to-partner-on-uae-crossmedia-measurement-project-\/id\/5099172<\/a>","_ru_post_name":"ipsos-stanet-partnerom-proekta-po-kross-me","_ru_post_excerpt":"","_ru_post_title":"Ipsos \u0441\u0442\u0430\u043d\u0435\u0442 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u043f\u043e \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0439\u043d\u043e\u043c\u0443 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0432 \u041e\u0410\u042d","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-19155","post","type-post","status-publish","format-standard","","category-research"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-4YX","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":17571,"url":"https:\/\/infopolicy.net\/en\/nielsen-podarit-uchastnikam-diskussii-nosim\/","url_meta":{"origin":19155,"position":0},"title":"Nielsen 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\u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u043c PPM \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u043f\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e\u2026","rel":"","context":"In "\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f"","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/08\/wearables.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/08\/wearables.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/08\/wearables.jpg?resize=525%2C300&ssl=1 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\u0438\u044e\u043d\u044f 2021 \u0433.) - \u0421\u0435\u0433\u043e\u0434\u043d\u044f ANA \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0435 \u0441 Comscore \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0443\u0441\u0438\u043b\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0430, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044e\u0449\u0435\u0433\u043e \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432. \u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 ANA Cross-Media Measurement (CMM) -\u2026","rel":"","context":"In "\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f"","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15026,"url":"https:\/\/infopolicy.net\/en\/mirovye-brendy-prodvigayutsya-k-svyatom\/","url_meta":{"origin":19155,"position":2},"title":"\u041c\u0438\u0440\u043e\u0432\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u043a “\u0421\u0432\u044f\u0442\u043e\u043c\u0443 \u0413\u0440\u0430\u0430\u043b\u044e” \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439","author":"infopolicy","date":"19.09.2020","format":false,"excerpt":"\u0420\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 (cross-media measurement). \u0412\u0441\u0435\u043c\u0438\u0440\u043d\u0430\u044f \u0444\u0435\u0434\u0435\u0440\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 (WFA) \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u043b\u0430 \u0441 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0438\u0437 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"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f"","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21676,"url":"https:\/\/infopolicy.net\/en\/vazhnost-kross-medijnogo-izmereniya\/","url_meta":{"origin":19155,"position":3},"title":"\u0412\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0433\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f","author":"infopolicy","date":"10.07.2023","format":false,"excerpt":"\u0414\u0436\u0435\u043a\u0438 \u0420\u0443\u0441\u0441\u043e-\u0410\u043d\u0434\u0435\u0440\u0441\u043e\u043d \u0438 \u041f\u044d\u0442 \u041f\u0435\u043b\u043b\u0435\u0433\u0440\u0438\u043d\u0438 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 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