{"id":19566,"date":"2022-07-09T14:37:57","date_gmt":"2022-07-09T12:37:57","guid":{"rendered":"https:\/\/infopolicy.net\/?p=19566"},"modified":"2022-07-09T15:51:10","modified_gmt":"2022-07-09T13:51:10","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/ispolzovanie-heshtega-belarus-v-tiktok-v-p\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":19567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0424\u0435\u0432\u0440\u0430\u043b\u044c\u0441\u043a\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u0435\u0434\u0438\u0430\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u043c \u0446\u0435\u043d\u0442\u0440\u043e\u043c Baltic Internet Policy Initiative, \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e 27% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 18-74 \u0433\u043e\u0434\u0430 \u0443\u043a\u0430\u0437\u0430\u043b\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0435\u0442\u044c TikTok, \u043a\u0430\u043a \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044f Facebook c 25%. \u0412 \u0433\u0440\u0443\u043f\u043f\u0435 18-24 \u0433\u043e\u0434\u0430 - \u044d\u0442\u043e 42% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432, \u0430 \u0432 \u0433\u0440\u0443\u043f\u043f\u0435 55-74 \u0433\u043e\u0434\u0430 \u0442\u043e\u043b\u044c\u043a\u043e 18%.\n\n\u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0445\u044d\u0448\u0442\u0435\u0433\u0430 <strong>#\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0442\u0438\u043a\u0442\u043e\u043a\u0435\u0440\u0430\u043c\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f 2022 \u0433\u043e\u0434\u0430.\n\n<hr \/>\n\n\u041d\u0430\u0447\u043d\u0435\u043c \u0441 \u043e\u0431\u0449\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-full wp-image-19569\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_1h2022.png\" alt=\"\" width=\"736\" height=\"144\" \/>\n\n<img class=\"alignnone size-full wp-image-19571\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_1h2022_engagement.png\" alt=\"\" width=\"766\" height=\"211\" \/>\n\n\u041d\u0430\u0434\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043e\u0431\u0449\u0435\u0435 \u0447\u0438\u0441\u043b\u043e \u043a\u043e\u043d\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u0440\u043e\u0432 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0435\u0449\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u043e (52).\n\n\u0412 \u0442\u0430\u0431\u043b\u0438\u0446\u0435 \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u043c\u0435\u0441\u044f\u0446\u0430\u044f \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f 2022:\n\n<img class=\"alignnone size-full wp-image-19572\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_1h2022_table.png\" alt=\"\" width=\"823\" height=\"181\" \/>\n\n\u041c\u043e\u0436\u043d\u043e \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0440\u043e\u0441\u0442, \u043a\u0430\u043a \u0447\u0438\u0441\u043b\u0430 \u043a\u043e\u043d\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u0440\u043e\u0432, \u0442\u0430\u043a \u0438 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0441\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u043a\u0430 \u043d\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0447\u0438\u0441\u043b\u0443 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438 \u043b\u0430\u0439\u043a\u043e\u0432.\n\n\u041a\u0430\u043a \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u043b\u0438\u0441\u044c \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b \u043f\u043e \u043c\u0435\u0441\u044f\u0446\u0430\u043c:\n\n\u042f\u043d\u0432\u0430\u0440\u044c 2022\n\n<img class=\"alignnone size-large wp-image-19575\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_influencers_012022-1024x560.png\" alt=\"\" width=\"730\" height=\"399\" \/>\n\n\u0424\u0435\u0432\u0440\u0430\u043b\u044c 2022\n\n<img class=\"alignnone size-large wp-image-19577\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_influencers_032022-1024x560.png\" alt=\"\" width=\"730\" height=\"399\" \/>\n\n\u041c\u0430\u0440\u0442 2022\n\n<img class=\"alignnone size-large wp-image-19577\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_influencers_032022-1024x560.png\" alt=\"\" width=\"730\" height=\"399\" \/>\n\n\u0410\u043f\u0440\u0435\u043b\u044c 2022\n\n<img class=\"alignnone size-large wp-image-19578\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_influencers_042022-1024x568.png\" alt=\"\" width=\"730\" height=\"405\" \/>\n\n\u041c\u0430\u0439 2022\n\n<img class=\"alignnone size-large wp-image-19579\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_influencers_052022-1024x561.png\" alt=\"\" width=\"730\" height=\"400\" \/>\n\n\u0418\u044e\u043d\u044c 2022\n\n<img class=\"alignnone size-large wp-image-19581\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_influencers_062022-1024x554.png\" alt=\"\" width=\"730\" height=\"395\" \/>\n\n\u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435, \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u043c\u043e\u0433\u043e \u0445\u044d\u0448\u0442\u0435\u0433\u0430, #\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u043c\u0438 \u0430\u0443\u0442\u043b\u0435\u0442\u0430\u043c\u0438. \u0422\u043e\u0440\u0433\u043e\u0432\u044b\u0435 \u043c\u0430\u0440\u043a\u0438, \u043a\u0430\u043a burgerkingbelarus (173 100 \u0444\u043e\u043b\u043b\u043e\u0432\u0435\u0440\u043e\u0432) , dodopizzabelarus (165 200 \u0444\u043e\u043b\u043b\u043e\u0432\u0435\u0440\u043e\u0432) \u0438\u043c\u0435\u044e\u0442 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u0432 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439\u00a0 \u0420\u0430\u0434\u0438\u043e \u0421\u0432\u0430\u0431\u043e\u0434\u0430 (83 000) \u0438\u043b\u0438 \u041f\u0430\u0432\u043b\u0430 \u041b\u0430\u0442\u0443\u0448\u043a\u043e (40 000).\n\n\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 \u043d\u0435 \u0431\u044b\u043b\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u0432, \u043f\u043e \u0434\u0430\u043d\u043d\u043e\u043c\u0443 \u0445\u044d\u0448\u0442\u0435\u0433\u0443, \u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 500 000 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.\n\n<strong>\u041a\u043e\u043d\u0442\u0435\u043d\u0442<\/strong>\n\n\u041a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0441\u0442\u044b \u0441 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u043c \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c (\u043b\u0430\u0439\u043a\u0438+\u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438).\n\n\u042f\u043d\u0432\u0430\u0440\u044c 2022\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-19585\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_mostviewed_012022-1024x494.png\" alt=\"\" width=\"730\" height=\"352\" \/>\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-large wp-image-19586\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_engagement_012022-1024x526.png\" alt=\"\" width=\"730\" height=\"375\" \/>\n\n\u0424\u0435\u0432\u0440\u0430\u043b\u044c 2022\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-19587\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_mostviewed_022022-1024x526.png\" alt=\"\" width=\"730\" height=\"375\" \/>\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-large wp-image-19589\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_engagement_022022-1024x528.png\" alt=\"\" width=\"730\" height=\"376\" \/>\n\n\u041c\u0430\u0440\u0442 2022\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-19588\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_mostviewed_032022-1024x531.png\" alt=\"\" width=\"730\" height=\"379\" \/>\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-large wp-image-19590\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_engagement_032022-1024x521.png\" alt=\"\" width=\"730\" height=\"371\" \/>\n\n\u0410\u043f\u0440\u0435\u043b\u044c 2022\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-19591\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_mostviewed_042022-1024x525.png\" alt=\"\" width=\"730\" height=\"374\" \/>\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-large wp-image-19592\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_engagement_042022-1024x524.png\" alt=\"\" width=\"730\" height=\"374\" \/>\n\n\u041c\u0430\u0439 2022\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-19593\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_mostviewed_052022-1024x523.png\" alt=\"\" width=\"730\" height=\"373\" \/>\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-large wp-image-19595\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_engagement_052022-1024x521.png\" alt=\"\" width=\"730\" height=\"371\" \/>\n\n\u0418\u044e\u043d\u044c 2022\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-19596\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_mostviewed_062022-1024x527.png\" alt=\"\" width=\"730\" height=\"376\" \/>\n\n\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438:\n\n<img class=\"alignnone size-large wp-image-19597\" src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2022\/07\/tiktok_engagement_062022-1024x525.png\" alt=\"\" width=\"730\" height=\"374\" \/>\n\n\u041a\u0430\u0436\u0434\u044b\u0439 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