\nNumber of interactions (likes, comments, shares) for #StandWithBelarus:
\n
![\"\"](\"https:\/\/infopolicy.net\/wp-content\/uploads\/2023\/08\/fb_standwithbelarus_01082020-20082023.png\")
<\/span><\/p>\nFor example, the \u0421\u0432\u044f\u0442\u043b\u0430\u043d\u0430 \u0426\u0456\u0445\u0430\u043d\u043e\u045e\u0441\u043a\u0430\u044f<\/strong> page used this hashtag 8 times in three years. The last one is March 23, 2023.<\/p>\n Although this hashtag is present in the background of the page:<\/span><\/span><\/span><\/p>\n Number of interactions (likes, comments, shares) for #Lukashenko:<\/p>\n Now let’s count the authors who most often used these hashtags.<\/p>\n One: Second: Recommendations<\/strong><\/p>\n Using hashtags on Facebook can be an effective method to increase the reach of your content and reach new audiences. However, some guidelines should be followed to make the best use of this tool:<\/p>\n Do hashtag research<\/strong> Don’t overdo it<\/strong> Use hashtags wisely<\/strong> Integrate hashtags organically<\/strong> Special events and campaigns<\/strong> Check efficiency<\/strong> Optimized for mobile devices<\/strong> By following these guidelines, you will be able to use hashtags more effectively to increase the visibility of your content on Facebook.<\/p>\n This post was produced by the think-to-do-tank Baltic Internet Policy Initiative.<\/i><\/p>\n","protected":false,"raw":"Very often, Belarusian political NGOs underestimate Facebook as a tool for working with the target audience.\n\n![\"\"](\"https:\/\/infopolicy.net\/wp-content\/uploads\/2023\/08\/ST_FB_standwithbelarus-2048x889.png\")
<\/span><\/p>\n![\"\"](\"https:\/\/infopolicy.net\/wp-content\/uploads\/2023\/08\/fb_lukashenko_01082020-20082023.png\")
<\/p>\n
\n![\"\"](\"https:\/\/infopolicy.net\/wp-content\/uploads\/2023\/08\/fb_standwithbelarus_authors.png\")
<\/span>
\nHere it turns out that this hashtag is used mainly by the pages of the embassies of the countries of the European Union in the Republic of Belarus, who want to show support for the Belarusian people.<\/p>\n
\n![\"\"](\"https:\/\/infopolicy.net\/wp-content\/uploads\/2023\/08\/fb_lukashenko_authors.png\")
<\/span>
\nUnexpectedly, it turns out that this hashtag is very popular with independent Belarusian media. Often more often than pages belonging to state-controlled media.<\/p>\n
\nBefore using a hashtag, make sure it is relevant and relevant to your target audience. Use the Facebook search feature to see which hashtags are already being used and how popular they are.<\/p>\n
\nUsing too many hashtags can reduce post engagement because it looks like spam. Aim to use no more than 1-3 hashtags per post.<\/p>\n
\nHashtags should be short, clear, and easy to read. Try to avoid overly long or complex hashtags that can be difficult to read.<\/p>\n
\nInstead of adding hashtags at the end of a post, try to integrate them organically into your post text. This makes the post more natural and enjoyable to read.<\/p>\n
\nIf you have special events or campaigns, create a unique hashtag for them. This will help track the level of engagement and allow your audience to easily find all related posts.<\/p>\n
\nUse Facebook’s analytics tools to track the performance of your hashtags. Measure how hashtags affect reach, engagement, and other key metrics.<\/p>\n
\nMake sure your hashtags display well and are easy to read on mobile devices as the vast majority of Facebook users use the service from mobile devices.<\/p>\n
\n\nThe study of media consumption of the Belarusian Internet audience in the country and abroad, conducted in October 2022, says that 81% of respondents from the foreign Belarusian audience and 28% in the country named Facebook as a source of news and necessary information.\n\nConsider using two hashtags - #StandWithBelarus and #Lukashenko.\nNumber of interactions (likes, comments, shares) for #StandWithBelarus:\n\n\nFor example, the \u0421\u0432\u044f\u0442\u043b\u0430\u043d\u0430 \u0426\u0456\u0445\u0430\u043d\u043e\u045e\u0441\u043a\u0430\u044f<\/strong> page used this hashtag 8 times in three years. The last one is March 23, 2023.\n\nAlthough this hashtag is present in the background of the page:<\/span><\/span><\/span>\n\n\n\nNumber of interactions (likes, comments, shares) for #Lukashenko:\n\n\n\nNow let's count the authors who most often used these hashtags.\n\nOne:\n\nHere it turns out that this hashtag is used mainly by the pages of the embassies of the countries of the European Union in the Republic of Belarus, who want to show support for the Belarusian people.\n\nSecond:\n\nUnexpectedly, it turns out that this hashtag is very popular with independent Belarusian media. Often more often than pages belonging to state-controlled media.\n\nRecommendations<\/strong>\n\nUsing hashtags on Facebook can be an effective method to increase the reach of your content and reach new audiences. However, some guidelines should be followed to make the best use of this tool:\n\nDo hashtag research<\/strong>\nBefore using a hashtag, make sure it is relevant and relevant to your target audience. Use the Facebook search feature to see which hashtags are already being used and how popular they are.\n\nDon't overdo it<\/strong>\nUsing too many hashtags can reduce post engagement because it looks like spam. Aim to use no more than 1-3 hashtags per post.\n\nUse hashtags wisely<\/strong>\nHashtags should be short, clear, and easy to read. Try to avoid overly long or complex hashtags that can be difficult to read.\n\nIntegrate hashtags organically<\/strong>\nInstead of adding hashtags at the end of a post, try to integrate them organically into your post text. This makes the post more natural and enjoyable to read.\n\nSpecial events and campaigns<\/strong>\nIf you have special events or campaigns, create a unique hashtag for them. This will help track the level of engagement and allow your audience to easily find all related posts.\n\nCheck efficiency<\/strong>\nUse Facebook's analytics tools to track the performance of your hashtags. Measure how hashtags affect reach, engagement, and other key metrics.\n\nOptimized for mobile devices<\/strong>\nMake sure your hashtags display well and are easy to read on mobile devices as the vast majority of Facebook users use the service from mobile devices.\n\nBy following these guidelines, you will be able to use hashtags more effectively to increase the visibility of your content on Facebook.\n\nThis post was produced by the think-to-do-tank Baltic Internet Policy Initiative.<\/i>"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":21928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041e\u0447\u0435\u043d\u044c \u0447\u0430\u0441\u0442\u043e \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u0438\u0435 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u041d\u0413\u041e \u043d\u0435\u0434\u043e\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 Facebook, \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439.\n\n
\n\n\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u0435\u0434\u0438\u0430\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 2022, \u0433\u043e\u0432\u043e\u0440\u0438\u0442, \u0447\u0442\u043e 81% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u0438\u0437 \u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u043e\u0439 \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 28% \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u043d\u0430\u0437\u0432\u0430\u043b\u0438 Facebook, \u043a\u0430\u043a \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.\n\n\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0432\u0443\u0445 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432 - #StandWithBelarus \u0438 #\u041b\u0443\u043a\u0430\u0448\u0435\u043d\u043a\u043e.\n\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0439 (\u043b\u0430\u0439\u043a\u0438, \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438, \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f) \u0434\u043b\u044f #StandWithBelarus:\n\n\n\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0421\u0432\u044f\u0442\u043b\u0430\u043d\u0430 \u0426\u0456\u0445\u0430\u043d\u043e\u045e\u0441\u043a\u0430\u044f<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u0445\u044d\u0448\u0442\u0435\u0433 \u0437\u0430 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430 8 \u0440\u0430\u0437. \u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 - 23 \u043c\u0430\u0440\u0442\u0430 2023 \u0433\u043e\u0434\u0430.\n\n\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0439 (\u043b\u0430\u0439\u043a\u0438, \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438, \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f) \u0434\u043b\u044f #\u041b\u0443\u043a\u0430\u0448\u0435\u043d\u043a\u043e:\n\n\n\n\u0422\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0441\u0447\u0438\u0442\u0430\u0435\u043c \u0430\u0432\u0442\u043e\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0445\u044d\u0448\u0442\u0435\u0433\u0438.\n\n\u041e\u0434\u0438\u043d:\n\n\u0417\u0434\u0435\u0441\u044c \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0434\u0430\u043d\u043d\u044b\u0439 \u0445\u044d\u0448\u0442\u0435\u0433 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u043e\u0441\u043e\u043b\u044c\u0441\u0442\u0432 \u0441\u0442\u0440\u0430\u043d \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0433\u043e \u0441\u043e\u044e\u0437\u0430 \u0432 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0435 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044f\u0442 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u043e\u043c\u0443 \u043d\u0430\u0440\u043e\u0434\u0443\u044e.\n\n\u0412\u0442\u043e\u0440\u043e\u0439:\n\n\u041d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0439 \u0445\u044d\u0448\u0442\u0435\u0433 \u043e\u0447\u0435\u043d\u044c \u043b\u044e\u0431\u044f\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430. \u0417\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u0447\u0430\u0449\u0435, \u0447\u0435\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043e\u0442\u043d\u043e\u0441\u044f\u0448\u0438\u0435\u0441\u044f \u043a \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u043c\u044b\u043c \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u043e\u043c \u043c\u0435\u0434\u0438\u0430.\n\n\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438<\/strong>\n\n\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432 \u043d\u0430 Facebook \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u043c\u0435\u0442\u043e\u0434\u043e\u043c \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0441\u043e\u0431\u043b\u044e\u0434\u0430\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:\n\n\u0414\u0435\u043b\u0430\u0439\u0442\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432<\/strong>\n\u041f\u0435\u0440\u0435\u0434 \u0442\u0435\u043c, \u043a\u0430\u043a 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\u0438\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c.\n\n\u041d\u0435 \u043f\u0435\u0440\u0435\u0431\u0430\u0440\u0449\u0438\u0432\u0430\u0439\u0442\u0435<\/strong>\n\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u0438\u0445 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u0441\u0442\u043e\u043c, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0442\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043a\u0430\u043a \u0441\u043f\u0430\u043c. \u0421\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u0441\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0435 \u0431\u043e\u043b\u0435\u0435 1-3 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\u0432\u0430\u0448\u0438\u0445 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432. \u041e\u0446\u0435\u043d\u0438\u0432\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0445\u044d\u0448\u0442\u0435\u0433\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u043e\u0445\u0432\u0430\u0442, \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438.\n\n\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430<\/strong>\n\u0423\u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u044c\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0445\u044d\u0448\u0442\u0435\u0433\u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u0441\u044f \u0438 \u043b\u0435\u0433\u043a\u043e \u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445, \u0442\u0430\u043a \u043a\u0430\u043a \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 Facebook \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c \u0441 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432.\n\n\u0421\u043b\u0435\u0434\u0443\u044f \u044d\u0442\u0438\u043c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0445\u044d\u0448\u0442\u0435\u0433\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 Facebook.\n\n\u0414\u0430\u043d\u043d\u0430\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0430 think-to-do-tank Baltic Internet Policy Initiative.<\/i>","_ru_post_name":"prodvizhenie-provlastnyh-heshtegov-v-facebook","_ru_post_excerpt":"","_ru_post_title":"\u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0432\u043b\u0430\u0441\u0442\u043d\u044b\u0445 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u0432 \u0432 Facebook","_en_post_content":"Very often, Belarusian political NGOs underestimate Facebook as a tool for working with the target audience.\n\n
\n\nThe study of media consumption of the Belarusian Internet audience in the country and abroad, conducted in October 2022, says that 81% of respondents from the foreign Belarusian audience and 28% in the country named Facebook as a source of news and necessary information.\n\nConsider using two hashtags - #StandWithBelarus and #Lukashenko.\nNumber of interactions (likes, comments, shares) for #StandWithBelarus:\n\n\nFor example, the \u0421\u0432\u044f\u0442\u043b\u0430\u043d\u0430 \u0426\u0456\u0445\u0430\u043d\u043e\u045e\u0441\u043a\u0430\u044f<\/strong> page used this hashtag 8 times in three years. The last one is March 23, 2023.\n\nAlthough this hashtag is present in the background of the page:<\/span><\/span><\/span>\n\n\n\nNumber of interactions (likes, comments, shares) for #Lukashenko:\n\n\n\nNow let's count the authors who most often used these hashtags.\n\nOne:\n\nHere it turns out that this hashtag is used mainly by the pages of the embassies of the countries of the European Union in the Republic of Belarus, who want to show support for the Belarusian people.\n\nSecond:\n\nUnexpectedly, it turns out that this hashtag is very popular with independent Belarusian media. Often more often than pages belonging to state-controlled media.\n\nRecommendations<\/strong>\n\nUsing hashtags on Facebook can be an effective method to increase the reach of your content and reach new audiences. However, some guidelines should be followed to make the best use of this tool:\n\nDo hashtag research<\/strong>\nBefore using a hashtag, make sure it is relevant and relevant to your target audience. Use the Facebook search feature to see which hashtags are already being used and how popular they are.\n\nDon't overdo it<\/strong>\nUsing too many hashtags can reduce post engagement because it looks like spam. Aim to use no more than 1-3 hashtags per post.\n\nUse hashtags wisely<\/strong>\nHashtags should be short, clear, and easy to read. Try to avoid overly long or complex hashtags that can be difficult to read.\n\nIntegrate hashtags organically<\/strong>\nInstead of adding hashtags at the end of a post, try to integrate them organically into your post text. This makes the post more natural and enjoyable to read.\n\nSpecial events and campaigns<\/strong>\nIf you have special events or campaigns, create a unique hashtag for them. This will help track the level of engagement and allow your audience to easily find all related posts.\n\nCheck efficiency<\/strong>\nUse Facebook's analytics tools to track the performance of your hashtags. Measure how hashtags affect reach, engagement, and other key metrics.\n\nOptimized for mobile devices<\/strong>\nMake sure your hashtags display well and are easy to read on mobile devices as the vast majority of Facebook users use the service from mobile devices.\n\nBy following these guidelines, you will be able to use hashtags more effectively to increase the visibility of your content on Facebook.\n\nThis post was produced by the think-to-do-tank Baltic Internet Policy Initiative.<\/i>","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Promotion of pro-government hashtags on Facebook","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37,12],"tags":[],"class_list":["post-21927","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-stratcom","category-socialmedia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/infopolicy.net\/wp-content\/uploads\/2023\/08\/disinfo6.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-5HF","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":21886,"url":"https:\/\/infopolicy.net\/en\/kampaniya-standwithbelarus-v-instagram-istoricheskaya-retrosp\/","url_meta":{"origin":21927,"position":0},"title":"#StandWithBelarus campaign on Instagram. Historical retrospective 2020-2023","author":"infopolicy","date":"19.08.2023","format":false,"excerpt":"\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u0442\u044c Instagram \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u0434\u0440\u0443\u0433\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c \u043f\u043e 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