{"id":23979,"date":"2025-02-03T21:29:01","date_gmt":"2025-02-03T19:29:01","guid":{"rendered":"https:\/\/infopolicy.net\/?p=23979"},"modified":"2025-02-03T21:29:05","modified_gmt":"2025-02-03T19:29:05","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/amc-zapuskaet-podderzhku-izmereniya-evropejskoj-auditorii\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":23980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0445 \u043a\u043e\u043c\u0438\u0442\u0435\u0442\u043e\u0432 \/ Joint Industrial Committee (JIC), \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043a\u043e\u043c\u0438\u0442\u0435\u0442\u043e\u0432 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u0421\u041c\u0418 (MOC) \u043e\u0441\u043d\u043e\u0432\u0430\u043b\u0438 \u041a\u043e\u0430\u043b\u0438\u0446\u0438\u044e \u043f\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \/ Audience Measurement Coalition (AMC) \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0432 \u0441\u0435\u043a\u0442\u043e\u0440\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.\n<hr>\nAMC \u0431\u0443\u0434\u0435\u0442 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u044c\u0441\u044f \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0440\u0443\u043f\u043e\u0440\u0430 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0430\u0445 \u0441 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u043c\u0438 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0443\u044e\u0449\u0438\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0430\u043c\u0438, \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u043f\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0443 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0433\u043e \u0437\u0430\u043a\u043e\u043d\u0430 \u043e \u0441\u0432\u043e\u0431\u043e\u0434\u0435 \u0421\u041c\u0418.\n\n\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0439 \u0437\u0430\u043a\u043e\u043d \u043e \u0441\u0432\u043e\u0431\u043e\u0434\u0435 \u0421\u041c\u0418, \u0432\u0441\u0442\u0443\u043f\u0438\u0432\u0448\u0438\u0439 \u0432 \u0441\u0438\u043b\u0443 \u0432 \u043c\u0430\u0435 2024 \u0433\u043e\u0434\u0430, \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0441\u0442\u0443\u043f\u044f\u0442 \u0432 \u0441\u0438\u043b\u0443 \u0432 \u043f\u043e\u043b\u043d\u043e\u043c \u043e\u0431\u044a\u0435\u043c\u0435 \u0441 8 \u0430\u0432\u0433\u0443\u0441\u0442\u0430 2025 \u0433\u043e\u0434\u0430. \u041e\u043d \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u0437\u0430\u0449\u0438\u0442\u0443 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0430\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439.\n\nAMC \u0442\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430 \u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432, \u0432\u044b\u0442\u0435\u043a\u0430\u044e\u0449\u0438\u0445 \u0438\u0437 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.\n\n\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u0441\u044f \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0433\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0435 \u0415\u0421, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0432\u0441\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430.\n\n\u0423\u0447\u0440\u0435\u0434\u0438\u0442\u0435\u043b\u044f\u043c\u0438 AMC \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f M\u00e9diam\u00e9trie (\u0424\u0440\u0430\u043d\u0446\u0438\u044f), ARMA (\u0420\u0443\u043c\u044b\u043d\u0441\u043a\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u043f\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438) \u0438 MMS (\u0428\u0432\u0435\u0446\u0438\u044f), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f JIC, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Nielsen, Kantar Media \u0438 GfK.\n\n\u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u043f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0447\u043b\u0435\u043d\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f AGF \u2013 Videoforschung GmbH (\u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f), CIM (\u0411\u0435\u043b\u044c\u0433\u0438\u044f), Danske Medier Research (\u0414\u0430\u043d\u0438\u044f), Finnpanel (\u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u044f), Mediapulse AG f\u00fcr Medienforschung (\u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0438\u044f), NMO (\u041d\u0438\u0434\u0435\u0440\u043b\u0430\u043d\u0434\u044b), \u043d\u043e\u0440\u0432\u0435\u0436\u0441\u043a\u043e\u0435 MOC (\u041d\u043e\u0440\u0432\u0435\u0433\u0438\u044f), WEMF ( \u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0438\u044f), Comscore, Gemius \u0438 Ipsos.\n\n\u042f\u043d\u043d\u0438\u043a \u041a\u0430\u0440\u0440\u0438\u0443, \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 AMC, \u0441\u043a\u0430\u0437\u0430\u043b: \u00abAMC \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u043d \u0434\u043b\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0447\u0442\u0438 20 \u043e\u0440\u0433\u0430\u043d\u0430\u043c\u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c\u0438 \u0443\u0441\u043b\u0443\u0433 \u0441\u043e \u0432\u0441\u0435\u0433\u043e \u0415\u0421 \u0441 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u043c\u0438 \u0438 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0443\u044e\u0449\u0438\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0430\u043c\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0415\u0421 \u0438 \u043d\u0430 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435.\n\n\u00ab\u0414\u043b\u044f \u043c\u0435\u043d\u044f \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0447\u0435\u0441\u0442\u044c \u0431\u044b\u0442\u044c \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u043c \u043f\u0435\u0440\u0432\u044b\u043c \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u043e\u043c \u044d\u0442\u043e\u0439 \u043d\u043e\u0432\u043e\u0439 \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438. \u042f \u043d\u0430\u043c\u0435\u0440\u0435\u043d \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0435\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u043c \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0432 \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0421\u041c\u0418 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\u00bb.\n\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\n<a href=\"https:\/\/www.research-live.com\/article\/news\/amc-launches-to-support-european-audience-measurement\/id\/5135423\">https:\/\/www.research-live.com\/article\/news\/amc-launches-to-support-european-audience-measurement\/id\/5135423<\/a>","_ru_post_name":"amc-zapuskaet-podderzhku-izmereniya-evropejskoj-auditorii","_ru_post_excerpt":"","_ru_post_title":"AMC \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0439 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\u043c\u0435\u0434\u0438\u0430\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439. \u0412 \u043d\u0438\u0445, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u043e\u0431\u0440\u0430\u043d\u0438\u0435\u043c \u0424\u0440\u0430\u043d\u0446\u0438\u0438, \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0443\u044e\u0449\u0435\u0433\u043e \u043e\u0440\u0433\u0430\u043d\u0430 Arcom, Eutelsat, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u00ab\u0420\u0435\u043f\u043e\u0440\u0442\u0435\u0440\u044b \u0431\u0435\u0437 \u0433\u0440\u0430\u043d\u0438\u0446\u00bb (RSF) \u0438 \u043a\u043e\u043c\u0438\u0442\u0435\u0442\u0430 \u0414\u0435\u043d\u0438 \u0414\u0438\u0434\u0440\u043e. \u0414\u043b\u044f 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