{"id":2622,"date":"2012-09-20T19:50:16","date_gmt":"2012-09-20T17:50:16","guid":{"rendered":"https:\/\/infopolicy.net\/?p=2622"},"modified":"2012-09-20T19:50:16","modified_gmt":"2012-09-20T17:50:16","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/prognoz-rashodov-na-internet-reklamu\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0412\u0441\u0435 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u0435\u0440\u0432\u0443\u044e \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0438\u0437 \u0441\u0442\u0430\u0442\u044c\u0438 Google to Become US Display Ad Leader, \u0447\u0442\u043e \u0434\u043e\u0445\u043e\u0434\u044b Google \u043e\u0442 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 (display) \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0441\u0442\u0438, \u043d\u043e \u0441\u0430\u043c\u0430\u044f \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430\u044f \u0442\u0430\u0431\u043b\u0438\u0447\u043a\u0430 \u0432 \u044d\u0442\u043e\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435 - \u044d\u0442\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0421\u0428\u0410:\r\n\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2012\/09\/us-digital-ad-spending.gif\" alt=\"\" title=\"us-digital-ad-spending\" width=\"324\" height=\"298\" class=\"alignnone size-full wp-image-2623\" \/>\r\n\r\n\u0417\u0434\u0435\u0441\u044c, \u043d\u0430 \u043c\u043e\u0439 \u0432\u0437\u0433\u043b\u044f\u0434, \u0441\u0430\u043c\u043e\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435, \u0447\u0442\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043c\u0435\u0434\u0438\u0439\u043a\u0443 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0431\u0433\u043e\u043d\u044f\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435.\r\n\r\n\u0418 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e, \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u0441\u043e\u0441\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u044b, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0435\u0439 \u043f\u043e\u0447\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 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\u0442\u043e\u0436\u0435 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b, \u0442\u0430\u043a \u043a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430:\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2012\/09\/gazetapl-bmw-300x165.jpg\" alt=\"\" title=\"gazetapl-bmw\" width=\"300\" height=\"165\" class=\"alignnone size-medium wp-image-2624\" \/>\r\n\r\n<strong>\u0412\u044b\u0432\u043e\u0434:<\/strong> \u041a\u0430\u043a \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u044d\u0442\u043e \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438? :-)\r\n\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/www.emarketer.com\/PressRelease.aspx?R=1009360\">http:\/\/www.emarketer.com\/PressRelease.aspx?R=1009360<\/a>","_ru_post_name":"prognoz-rashodov-na-internet-reklamu","_ru_post_excerpt":"","_ru_post_title":"\u041f\u0440\u043e\u0433\u043d\u043e\u0437 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0421\u0428\u0410","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2622","post","type-post","status-publish","format-standard","","category-bez-rubriki"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-Gi","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1288,"url":"https:\/\/infopolicy.net\/en\/medijnaya-internet-reklama-v-ssha-1q2010\/","url_meta":{"origin":2622,"position":0},"title":"\u041c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0421\u0428\u0410, 1Q2010","author":"infopolicy","date":"01.08.2010","format":false,"excerpt":"\u042d\u0442\u043e \u0441\u043a\u043e\u0440\u0435\u0435 \u043f\u043e\u0441\u0442 \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0430\u043d\u0441\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0439 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438. ;-) \u0421\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043f\u043e \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2010 \u0441\u0440\u0435\u0434\u0438 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e 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\u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0422\u043e\u043b\u044c\u043a\u043e \u043e\u043d\u0430 \u0434\u0430\u0435\u0442 branding effect\u2026","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5302,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-nielsen-rashody-na-internet-rekla\/","url_meta":{"origin":2622,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: Nielsen &#8211; \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 27%","author":"infopolicy","date":"27.10.2013","format":false,"excerpt":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Nielsen, \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0435\u043c\u0443 \u043f\u0435\u0440\u0432\u044b\u0435 \u0434\u0432\u0430 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2013 \u0433\u043e\u0434\u0430, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0422\u0412 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 4,2% \u0438 \u0442\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 57,6% \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. 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\u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442 \u0438\u0437-\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0421\u0428\u0410. \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u0435\u0442 \u0422\u0412: \u0415\u0449\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u0437\u0430\u043c\u0435\u0447\u0430\u043d\u0438\u0435. \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e, \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0441\u0447\u0438\u0442\u0430\u044e\u0442 80%\u2026","rel":"","context":"In 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