{"id":3201,"date":"2013-03-28T11:04:07","date_gmt":"2013-03-28T09:04:07","guid":{"rendered":"https:\/\/infopolicy.net\/?p=3201"},"modified":"2013-03-28T11:04:07","modified_gmt":"2013-03-28T09:04:07","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/tsifra-dnya-99-milliardov-dollarov-rynok\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u043c GroupM 99 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043d\u0430 2013: $113.5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432!\r\n\r\n\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 16,2% \u0432 2012, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e 19,5% \u0432\u0441\u0435\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433.\r\n\r\n\u0421\u0435\u0432\u0435\u0440\u043d\u0430\u044f \u0410\u043c\u0435\u0440\u0438\u043a\u0430 $38.3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430; \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u0438\u0439 - $30.6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430, \u0441\u043b\u0435\u0434\u043e\u043c \u0417\u0430\u043f\u0430\u0434\u043d\u0430\u044f \u0415\u0432\u0440\u043e\u043f\u0430 - $24.1 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430.\r\n\r\n\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043d\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442\u0441\u044f.\r\n\r\n
<\/div>\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
% shares of the media day (26 countries)<\/em><\/strong><\/td>\r\n\u00a0<\/em><\/td>\r\n\u00a0<\/em><\/td>\r\n\u00a0<\/em><\/td>\r\n<\/tr>\r\n
\u00a0<\/em><\/td>\r\n2007<\/em><\/td>\r\n2008<\/em><\/td>\r\n2009<\/em><\/td>\r\n2010<\/em><\/td>\r\n2011<\/em><\/td>\r\n2012<\/em><\/td>\r\n2013f<\/em><\/td>\r\n<\/tr>\r\n
Online<\/em><\/td>\r\n21<\/em><\/td>\r\n22<\/em><\/td>\r\n25<\/em><\/td>\r\n26<\/em><\/td>\r\n27<\/em><\/td>\r\n29<\/em><\/td>\r\n30<\/em><\/td>\r\n<\/tr>\r\n
TV<\/em><\/td>\r\n42<\/em><\/td>\r\n42<\/em><\/td>\r\n42<\/em><\/td>\r\n41<\/em><\/td>\r\n39<\/em><\/td>\r\n38<\/em><\/td>\r\n38<\/em><\/td>\r\n<\/tr>\r\n
Print<\/em><\/td>\r\n15<\/em><\/td>\r\n16<\/em><\/td>\r\n15<\/em><\/td>\r\n14<\/em><\/td>\r\n16<\/em><\/td>\r\n14<\/em><\/td>\r\n14<\/em><\/td>\r\n<\/tr>\r\n
Radio<\/em><\/td>\r\n22<\/em><\/td>\r\n19<\/em><\/td>\r\n19<\/em><\/td>\r\n18<\/em><\/td>\r\n18<\/em><\/td>\r\n18<\/em><\/td>\r\n18<\/em><\/td>\r\n<\/tr>\r\n
Total<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n100<\/em><\/strong><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nSource: GroupM\u00a0<\/em>\r\n\r\n<\/div>\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n\r\nhttp:\/\/www.mediapost.com\/publications\/article\/196715\/groupm-internet-ad-spend-breaks-into-12-figures.html<\/a>","_ru_post_name":"tsifra-dnya-99-milliardov-dollarov-rynok","_ru_post_excerpt":"","_ru_post_title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 99 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2012 \u0432 \u043c\u0438\u0440\u0435","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","","category-bez-rubriki"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-PD","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2804,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-143-milliarda-internet-reklam\/","url_meta":{"origin":3201,"position":0},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 143 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 2017","author":"infopolicy","date":"14.11.2012","format":false,"excerpt":"\u0422\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435: The Online Advertising Forecasts: \u0412 2010 \u0431\u044b\u043b\u043e $66 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f $92 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0432 2012. \u0421\u0428\u0410 \u0431\u0443\u0434\u0443\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 \u0434\u043e\u043b\u0435\u0439 \u0432 40%. \u0415\u0449\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043f\u0440\u043e \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443. \u0412 2017, 745 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043e\u043c\u043e\u0432 \u0432 40 \u0441\u0442\u0440\u0430\u043d\u0430\u0437 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u043a \u0441\u0442\u0430\u0446\u0438\u043e\u043d\u0430\u0440\u043d\u043e\u043c\u0443 \u0448\u0438\u0440\u043e\u043a\u043e\u043f\u043e\u043b\u043e\u0441\u043d\u043e\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443 (\u0428\u041f\u0414), \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0448\u0438\u0441\u044c \u0441 473 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0432\u2026","rel":"","context":"In "\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438"","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/11\/Onlineadvg12pr-pdf_Page_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2713,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-209-milliardov-evro\/","url_meta":{"origin":3201,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 20,9 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0435\u0432\u0440\u043e","author":"infopolicy","date":"18.10.2012","format":false,"excerpt":"20,9 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0435\u0432\u0440\u043e - \u044d\u0442\u043e \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 26 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0432 2011 \u0433\u043e\u0434\u0443 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB Europe AdEx. \u0412\u0447\u0435\u0440\u0430 \u0437\u0430\u0434\u0430\u0432\u0430\u043b\u0438 \u0432\u043e\u043f\u0440\u043e\u0441 \u043c\u043d\u043e\u0433\u043e \u043b\u0438 54% (15+) \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u0432 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u0435 2012: \u041d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u044b, \u043d\u043e \u043d\u0430\u0434\u043e \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u044c\u0441\u044f \u043a \u043b\u0438\u0434\u0435\u0440\u0430\u043c \u0417\u0430\u043f\u0430\u0434\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u044b. \u0415\u0449\u0435 \u0438\u0437\u2026","rel":"","context":"In "\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438"","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/10\/iab-europe2011.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/10\/iab-europe2011.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/10\/iab-europe2011.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/10\/iab-europe2011.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1910,"url":"https:\/\/infopolicy.net\/en\/onlajn-reklama-v-mire-i-v-belarusi\/","url_meta":{"origin":3201,"position":2},"title":"\u041e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043c\u0438\u0440\u0435 \u0438 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438","author":"infopolicy","date":"18.02.2012","format":false,"excerpt":"\u0414\u0432\u0430 \u0440\u0430\u0437\u043d\u043e\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430: \u041e\u043d\u043b\u0430\u0439\u043d display advertising \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043d\u043e\u0432\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Zenith Optimedia. \u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u043d \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 $25.27 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0438 \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u043d\u0430 36% \u0432 2013 \u0434\u043e $34.4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0430\u0434\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f Facebook, Yahoo! (YHOO), Google (GOOG) \u0438 Microsoft (MSFT). 7\u2026","rel":"","context":"In "\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438"","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2646,"url":"https:\/\/infopolicy.net\/en\/infografika-dnya-bezopasnost-v-inter\/","url_meta":{"origin":3201,"position":3},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u043d\u044f: \u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435","author":"infopolicy","date":"26.09.2012","format":false,"excerpt":"\u041d\u0430\u0431\u043e\u0440 \u0445\u043e\u0440\u043e\u0448\u0438\u0445 \u0446\u0438\u0444\u0440: \u0417\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 \u043f\u044f\u0442\u044c \u043b\u0435\u0442 (2007 -> 2012) \u0447\u0438\u0441\u043b\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u0438\u0440\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e\u0441\u044c \u0441 1,319 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e 2,26 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0441\u044b\u043b\u0430\u044e\u0442 \u043f\u0438\u0441\u044c\u043c\u0430, \u0438\u0449\u0443\u0442, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430, \u0438\u0433\u0440\u044b, \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435. \u041b\u044e\u0434\u0438 \u0441\u0435\u0439\u0447\u0430\u0441 \u0432 3,5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043b\u0430\u044e\u0442 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 Google \u0438 \u043f\u043e\u0441\u044b\u043b\u0430\u044e\u0442 322 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 e-mail, \u0447\u0435\u043c \u0432\u2026","rel":"","context":"In "\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438"","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/09\/356989-are-you-safe-online.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/09\/356989-are-you-safe-online.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/09\/356989-are-you-safe-online.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1173,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-svyshe-odnogo-milliarda-podp\/","url_meta":{"origin":3201,"position":4},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0441\u0432\u044b\u0448\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0428\u041f\u0414 \u0432 2013 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"22.01.2010","format":false,"excerpt":"\u041f\u0440\u043e\u0433\u043d\u043e\u0437 In-Stat, \u0447\u0442\u043e \u0432 2013 \u0431\u0443\u0434\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0448\u0438\u0440\u043e\u043a\u043e\u043f\u043e\u043b\u043e\u0441\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u0412 \u0434\u0435\u043a\u0430\u0431\u0440\u0435 2009 \u0432 \u043c\u0438\u0440\u0435 \u0431\u044b\u043b\u043e 578 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432, \u0437\u0430 \u0433\u043e\u0434 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e\u0441\u044c \u043d\u0430 99 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432. 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