{"id":5070,"date":"2013-08-25T17:13:42","date_gmt":"2013-08-25T15:13:42","guid":{"rendered":"https:\/\/infopolicy.net\/?p=5070"},"modified":"2013-08-25T17:16:29","modified_gmt":"2013-08-25T15:16:29","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/rynok-internet-reklamy-v-finlyandii-cos\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u0438 \u0437\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435 2013:\r\n\r\n\r\n![\"h1_2013_IAB_Finland\"](\"https:\/\/infopolicy.net\/wp-content\/uploads\/2013\/08\/h1_2013_IAB_Finland.png\")
\r\n<\/a>\r\n\r\n\u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b EUR 106 200 000, \u043d\u0430 5,4% \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c.\r\n\u0412\u0441\u044f \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 EUR 564 100 000 \u0438 \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 - 18,8%.\r\n\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u043c TNS Intelligence, \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u043e - 10,5%\r\n\r\n\u0414\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 - 43,3 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR (41%)\r\n\r\nFacebook - 4,6 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR (4%)\r\n\r\n\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f - 17,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR (16%)\r\n\r\n\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 - 38,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR (36%)\r\n\r\n\u041a\u0430\u0442\u0430\u043b\u043e\u0433\u0438 - 2,3 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR (2%)\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n\r\nhttp:\/\/www.iab.fi\/ajankohtaista\/tiedotteet\/kvartaalitiedotteet\/verkkomainonnan-osuus-jo-lahes-20-mediamainonnasta.html<\/a>","_ru_post_name":"rynok-internet-reklamy-v-finlyandii-cos","_ru_post_excerpt":"","_ru_post_title":"\u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u0438 c\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u043f\u043e\u0447\u0442\u0438 20% \u043c\u0435\u0434\u0438\u0430\u0440\u044b\u043d\u043a\u0430","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8,9],"tags":[],"class_list":["post-5070","post","type-post","status-publish","format-standard","","category-research","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-1jM","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":8097,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-rynok-internet-reklamy-v-slo\/","url_meta":{"origin":5070,"position":0},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0421\u043b\u043e\u0432\u0430\u043a\u0438\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 41,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 2015","author":"infopolicy","date":"13.12.2015","format":false,"excerpt":"IAB Slovakia \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0440\u044b\u043d\u043a\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435 2015 \u0433\u043e\u0434\u0430 - 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40,5%, \u043f\u0435\u0447\u0430\u0442\u044c - 25,4%, \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u2026","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6148,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-rynok-internet-reklamy-v-est\/","url_meta":{"origin":5070,"position":3},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438, 2013 \u0433\u043e\u0434","author":"infopolicy","date":"11.06.2014","format":false,"excerpt":"\u0412 2013 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 10,4% \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 2012 \u0433\u043e\u0434\u043e\u043c \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 EUR 13,25 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f TNS Emor. \u0414\u043b\u044f \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f: \u0422\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0435 - EUR 24,08 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430, \u043f\u0440\u0435\u0441\u0441\u0430 - EUR 18,54 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430. \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e gemiusAudience, \u043e\u043a\u043e\u043b\u043e 850 000 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 15-74 \u0433\u043e\u0434\u0430. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/files.gemius.pl\/Reports\/2014\/gemiusKnowledge_Baltics","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6166,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-internet-reklama-v-vengrii-v\/","url_meta":{"origin":5070,"position":4},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0412\u0435\u043d\u0433\u0440\u0438\u0438 \u0432 2013 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"20.06.2014","format":false,"excerpt":"\u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 15% \u0432 2013 \u0433\u043e\u0434\u0443 \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 134,8 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR, \u0432 2012 \u0433\u043e\u0434\u0443 \u0431\u044b\u043b\u043e - 116,8 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 EUR. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f AdEx, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0433\u043e IAB Hungaria \u0432 \u043a\u043e\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438 \u0441 PwC. \u0414\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 55,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 EUR, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f - 50,4 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR. Classifieds - EUR 19,8 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 (\u0440\u043e\u0441\u0442 30%).\u2026","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8383,"url":"https:\/\/infopolicy.net\/en\/reklamnyj-rynok-baltijskih-stran-v-2015-g\/","url_meta":{"origin":5070,"position":5},"title":"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0411\u0430\u043b\u0442\u0438\u0439\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d \u0432 2015 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"06.06.2016","format":false,"excerpt":"\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f TNS Emor \u043e\u0431\u0449\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0442\u0440\u0435\u0445 \u0411\u0430\u043b\u0442\u0438\u0439\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d (\u041b\u0430\u0442\u0432\u0438\u044f, \u041b\u0438\u0442\u0432\u0430, \u042d\u0441\u0442\u043e\u043d\u0438\u044f) \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0432 2015 \u0433\u043e\u0434\u0443 - 270,94 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR, \u0447\u0442\u043e \u043d\u0430 3,1% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2014 \u0433\u043e\u0434\u0443. \u041b\u0430\u0442\u0432\u0438\u044f - 77,21 \u043c\u0438\u043b\u043b\u0438\u043e\u043d EUR \u041b\u0438\u0442\u0432\u0430 - 101,09 \u043c\u0438\u043b\u043b\u0438\u043e\u043d EUR \u042d\u0441\u0442\u043e\u043d\u0438\u044f - 92,64 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 EUR \u0414\u043b\u044f \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u0438\u0439 \u0440\u044b\u043d\u043e\u043a \u0432\u2026","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/06\/BalticStates-advertising-mediachannel-2015-tns.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/06\/BalticStates-advertising-mediachannel-2015-tns.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/06\/BalticStates-advertising-mediachannel-2015-tns.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/06\/BalticStates-advertising-mediachannel-2015-tns.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/06\/BalticStates-advertising-mediachannel-2015-tns.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/5070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=5070"}],"version-history":[{"count":3,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/5070\/revisions"}],"predecessor-version":[{"id":5088,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/5070\/revisions\/5088"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=5070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=5070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=5070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}