{"id":5341,"date":"2013-11-03T17:07:28","date_gmt":"2013-11-03T15:07:28","guid":{"rendered":"https:\/\/infopolicy.net\/?p=5341"},"modified":"2013-11-03T17:07:28","modified_gmt":"2013-11-03T15:07:28","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/prognoz-mesyatsa-v-2016-godu-polovinu-rekla\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e Association of National Advertisers \u0438 Nielsen \u0447\u0435\u0440\u0435\u0437 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u043c\u0435\u0434\u0438\u0430\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0431\u0443\u0434\u0443\u0442 \u043c\u043d\u043e\u0433\u043e\u044d\u043a\u0440\u0430\u043d\u043d\u044b\u0435. \u041c\u043d\u043e\u0433\u043e\u044d\u043a\u0440\u0430\u043d\u043d\u044b\u0435 (Multiscreen) \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u0434\u0432\u0430 \u0438 \u0431\u043e\u043b\u0435\u0435 \u044d\u043a\u0440\u0430\u043d\u043e\u0432 - \u0422\u0412, \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440, \u043f\u043b\u0430\u043d\u0448\u0435\u0442, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u044b \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043c\u0435\u0434\u0438\u0430 - \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u043d\u044b\u0435 \u0432 \u043e\u0434\u043d\u043e \u0432\u0440\u0435\u043c\u044f.\r\n\r\n\u041e\u0446\u0435\u043d\u043e\u0447\u043d\u043e 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[ \u0430 ] \u0420\u0430\u043d\u0435\u0435 \u043e\u043d \u0440\u0430\u0431\u043e\u0442\u0430\u043b \u0432 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0411\u0430\u0439\u0434\u0435\u043d\u0430\u2026","rel":"","context":"In &quot;Stratcom\/\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438&quot;","block_context":{"text":"Stratcom\/\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438","link":"https:\/\/infopolicy.net\/en\/category\/stratcom\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2025\/09\/US_StratComms.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2025\/09\/US_StratComms.png?resize=350%2C200&ssl=1 1x, 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\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u043c","author":"infopolicy","date":"20.03.2012","format":false,"excerpt":"\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0434\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u0430 \u0434\u043e \u043a\u043e\u043d\u0446\u0430, \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c CTR \u0438 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u044e\u0449\u0430\u044f \u0430\u043a\u043a\u0443\u043c\u0443\u043b\u044f\u0446\u0438\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2013 \u044d\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0432 \u0445\u043e\u0434\u0435 \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 Carefree, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0438\u0437\u043c\u0435\u0440\u044f\u043b\u0430\u0441\u044c \u0434\u0432\u0443\u043c\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Gemius: \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430\u043c\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u043b\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/03\/carefree_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/03\/carefree_2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2012\/03\/carefree_2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":26952,"url":"https:\/\/infopolicy.net\/en\/comscore-i-yahoo-dsp-sotrudnichayut-v-oblasti-izmereniya-effektivnosti-politicheskoj-reklamy\/","url_meta":{"origin":5341,"position":5},"title":"Comscore \u0438 Yahoo DSP \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u044e\u0442 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","author":"infopolicy","date":"06.03.2026","format":false,"excerpt":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Comscore, \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u043b\u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439 Yahoo DSP \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0445 \u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u0430\u0445 (CTV). \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043e \u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 CTV \u0441 \u043f\u043e\u043a\u0430\u0437\u043e\u043c \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u043c \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u2026","rel":"","context":"In &quot;Political Tech&quot;","block_context":{"text":"Political Tech","link":"https:\/\/infopolicy.net\/en\/category\/political-tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2026\/03\/Congress_USA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2026\/03\/Congress_USA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2026\/03\/Congress_USA.jpg?resize=525%2C300&ssl=1 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