{"id":6854,"date":"2015-02-16T10:07:23","date_gmt":"2015-02-16T08:07:23","guid":{"rendered":"https:\/\/infopolicy.net\/?p=6854"},"modified":"2015-02-16T10:07:23","modified_gmt":"2015-02-16T08:07:23","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/rynok-medijnoj-internet-reklamy-v-ukr\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041f\u0435\u0440\u0435\u043f\u0435\u0447\u0430\u0442\u043a\u0430\r\n<!--more-->\r\n\r\n\u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c 2014 \u0433\u043e\u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433 1,01 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d. \u042d\u0442\u043e \u043d\u0430 10,7% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 2013 \u0433\u043e\u0434\u0430. \u0427\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0443\u0448\u043b\u0430 \u043d\u0430 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430 \u0432\u0442\u043e\u0440\u044b\u043c \u043f\u043e \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043b\u0430\u00a0\u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430.\u00a0\u042d\u0442\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u0441\u044f\u00a0\u0432\u00a0\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c \u041a\u043e\u043c\u0438\u0442\u0435\u0442\u043e\u043c \u0418\u043d\u0410\u0423 \u043f\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b.\r\n\r\n\u0414\u043e\u043b\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0442\u0430\u043a:\r\n<ul>\r\n\t<li>\u0411\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2013 49,1%;<\/li>\r\n\t<li>In-stream video (\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0432\u0438\u0434\u0435\u043e\u043f\u043b\u0435\u0435\u0440\u0435 pre-roll, mid-roll, post-roll, pause-roll, overlay-\u0440\u0435\u043a\u043b\u0430\u043c\u0430, picture-in-pause) \u2013 27,9 %;<\/li>\r\n\t<li>In-page video (content-roll) \u2013 7,6 %;<\/li>\r\n\t<li>\u0414\u0440\u0443\u0433\u0438\u0435 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f (\u0432\u0441\u043f\u043b\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043e\u043a\u043d\u0430 pop-up \u0438 pop-under, \u0444\u043e\u0440\u043c\u0430\u0442\u044b catfish \u0438 screenglide, \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0444\u0440\u043e\u043d\u0442\u043b\u0430\u0439\u043d\u044b, \u043f\u043e\u043b\u043d\u043e\u044d\u043a\u0440\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0437\u0432\u0443\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u0430\u0443\u0434\u0438\u043e\u043f\u043e\u0442\u043e\u043a\u0435, \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f) \u2013 10,4 %;<\/li>\r\n\t<li>\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e \u2013 5,0 %.<\/li>\r\n<\/ul>\r\n\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u0434\u043e\u043b\u044f\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u043f\u0435\u0440\u0432\u043e\u0433\u043e\u00a0\u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f 2014 \u0433\u043e\u0434\u0430\u00a0<a href=\"http:\/\/www.inau.org.ua\/146.2796.0.0.1.0.phtml\" target=\"_blank\" rel=\"nofollow\">\u0440\u0430\u043d\u0435\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430\u0441\u044c<\/a> \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438.\r\n\r\n\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u0435\u043c\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c\u00a0\u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c\u0438, \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0438 \u0441\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u0430\u043c\u0438. \u0423\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u00a0\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043e \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0430\u043d\u043a\u0435\u0442\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u043d\u0430 \u0430\u043d\u043e\u043d\u0438\u043c\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u0441\u0443\u043c\u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u0441\u0430\u0439\u0442\u0430\u043c, \u0430 \u0441\u0430\u0439\u0442\u044b \u2013 \u0434\u043e\u043b\u044e \u0432 \u0441\u0432\u043e\u0438\u0445 \u043e\u0431\u043e\u0440\u043e\u0442\u0430\u0445 \u0433\u0440\u0443\u043f\u043f\u044b \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432\u0448\u0438\u0445 \u0430\u043d\u043a\u0435\u0442\u0443. \u0421\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u044b \u0438 \u0441\u0435\u0442\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0443\u044e \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0443\u0431\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445.\r\n\r\n\u041a\u0430\u043a \u043e\u0442\u043c\u0435\u0442\u0438\u043b \u043f\u0440\u0435\u0434\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u044c \u043a\u043e\u043c\u0438\u0442\u0435\u0442\u0430 \u0418\u043d\u0410\u0423 \u043f\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u041c\u0438\u0445\u0430\u0438\u043b \u041a\u043e\u043c\u0438\u0441\u0441\u0430\u0440\u0443\u043a, \u0432 2015-\u043c \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u0438\u0442\u0435\u0442 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0432 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0447\u0435\u0440\u0435\u0437 \u0441\u0435\u0440\u0432\u0438\u0441\u044b RTB (Real Time Bidding \u2013 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u0432).\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/ain.ua\/2015\/02\/12\/564112\">\r\nhttp:\/\/ain.ua\/2015\/02\/12\/564112<\/a>","_ru_post_name":"rynok-medijnoj-internet-reklamy-v-ukr","_ru_post_excerpt":"","_ru_post_title":"\u0420\u044b\u043d\u043e\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u0432 2014 \u0433\u043e\u0434\u0443 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434 \u0433\u0440\u0438\u0432\u0435\u043d \u2014 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0418\u043d\u0410\u0423","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13,9],"tags":[],"class_list":["post-6854","post","type-post","status-publish","format-standard","","category-internetcee","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-1My","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":9253,"url":"https:\/\/infopolicy.net\/en\/rynok-medijnoj-internet-reklamy-v-ukr-2\/","url_meta":{"origin":6854,"position":0},"title":"\u0420\u044b\u043d\u043e\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 38% \u0437\u0430 2016 \u0433\u043e\u0434","author":"infopolicy","date":"18.02.2017","format":false,"excerpt":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c 2016 \u0433\u043e\u0434\u0430. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0437\u0430 2016 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 1784 \u043c\u043b\u043d \u0433\u0440\u043d, \u0447\u0442\u043e \u043d\u0430 38% \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c 2015 \u0433\u043e\u0434\u0430 \u0432 \u0433\u0440\u0438\u0432\u043d\u0435\u0432\u043e\u043c \u0438\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0438. \u0414\u043e\u043b\u044f \u043f\u0440\u044f\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 \u044d\u0442\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 47%. \u0414\u043e\u043b\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0442\u0430\u043a: \u0411\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8773,"url":"https:\/\/infopolicy.net\/en\/kak-izmenilsya-rynok-medijnoj-interne\/","url_meta":{"origin":6854,"position":1},"title":"\u041a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0441\u044f \u0440\u044b\u043d\u043e\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 5 \u043b\u0435\u0442 \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435","author":"infopolicy","date":"18.08.2016","format":false,"excerpt":"\u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 2016 \u0433\u043e\u0434\u0430 \u041a\u043e\u043c\u0438\u0442\u0435\u0442 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u043f\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u0446\u0435\u043d\u0438\u043b \u043e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 580 \u043c\u043b\u043d \u0433\u0440\u043d, \u0447\u0442\u043e \u043d\u0430 21,5% \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432 2015 \u0433\u043e\u0434\u0443. \u0414\u043e\u043b\u044f \u043f\u0440\u044f\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430\u00a037%.\u00a0 \u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0440\u044b\u043d\u043e\u043a \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0440\u043e\u0441\u0442:\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2028,"url":"https:\/\/infopolicy.net\/en\/ukraina-obem-rynka-medijnoj-interne\/","url_meta":{"origin":6854,"position":2},"title":"\u0423\u043a\u0440\u0430\u0438\u043d\u0430: \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2011 \u0433.\u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 248 \u043c\u043b\u043d \u0433\u0440\u043d.","author":"infopolicy","date":"28.03.2012","format":false,"excerpt":"\u0412 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u044e \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0441\u043e\u0441\u0435\u0434\u043d\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2011 \u0433\u043e\u0434\u0443 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 248 \u043c\u043b\u043d \u0433\u0440\u043d., \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u0435\u043d\u0430 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u043c\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u043c\u0438\u043d\u0443\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u0440\u044b\u043d\u043e\u043a. \u041e\u0431 \u044d\u0442\u043e\u043c \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0435 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0435\u0439 \u0423\u043a\u0440\u0430\u0438\u043d\u044b (\u0418\u043d\u0410\u0423), \u043f\u0435\u0440\u0435\u0434\u0430\u0435\u0442 \u043a\u043e\u0440\u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442 \u00abproIT\u00bb. \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u0430 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u041a\u043e\u043c\u0438\u0442\u0435\u0442\u0430 \u0418\u043d\u0410\u0423 \u043f\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":906,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-uk-28-6-milliona-mobilnaya-reklam\/","url_meta":{"origin":6854,"position":3},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: UK \u00a328.6 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 2008","author":"infopolicy","date":"12.05.2009","format":false,"excerpt":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Internet Advertising Bureau (IAB) \u0438 PricewaterhouseCoopers (PwC) \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u0440\u043e\u0441\u0442 \u043f\u043e\u0447\u0442\u0438 \u043d\u0430 100% \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2008 \u0433\u043e\u0434\u0443. \u00a314.4 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043d\u0430 paid-for-search advertising \u00a314.2 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043d\u0430 banners, text links, tenancies pre\/post roll \u0438 in-game \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.iabuk.net\/en\/1\/mobileadmarketworth28million120509.mxs","rel":"","context":"In &quot;Mobile&quot;","block_context":{"text":"Mobile","link":"https:\/\/infopolicy.net\/en\/category\/mobile\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12429,"url":"https:\/\/infopolicy.net\/en\/rynok-medijnoj-internet-reklamy-vyro\/","url_meta":{"origin":6854,"position":4},"title":"\u0420\u044b\u043d\u043e\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 5%. IAB Belarus \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u043b\u0430 \u043e\u0431\u044a\u0435\u043c\u044b \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0432 2019 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"17.02.2020","format":false,"excerpt":"\u0420\u044b\u043d\u043e\u043a \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0435\u0434\u0438\u0430\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2019 \u0433\u043e\u0434\u0443. \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (IAB Belarus) \u0432\u043d\u043e\u0432\u044c \u0441\u043e\u0431\u0440\u0430\u043b\u0430 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0432\u0435\u0441\u0442\u0438 \u0438\u0442\u043e\u0433\u0438 2019 \u0433\u043e\u0434\u0430 \u0438 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c\u044b \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u0412 \u043e\u0446\u0435\u043d\u043a\u0435 \u0440\u044b\u043d\u043a\u0430 \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432: T\u0423\u0422 \u0411\u0410\u0419 \u041c\u0415\u0414\u0418\u0410, Onliner, Kufar; \u0442\u0440\u0435\u0445 \u0441\u0435\u043b\u043b\u0435\u0440\u043e\u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b Admixer, ENTER NET AV, WebExpert;\u2026","rel":"","context":"In &quot;\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c&quot;","block_context":{"text":"\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c","link":"https:\/\/infopolicy.net\/en\/category\/belarus\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1218,"url":"https:\/\/infopolicy.net\/en\/izmeneniya-na-rynke-internet-reklamy-v\/","url_meta":{"origin":6854,"position":5},"title":"\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435","author":"infopolicy","date":"04.04.2010","format":false,"excerpt":"\u0426\u0438\u0442\u0430\u0442\u0430: \u0418\u0437\u043c\u0435\u043d\u0438\u043b\u0438\u0441\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u043c\u0435\u0434\u0438\u0430\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e: \u0435\u0441\u043b\u0438 5 \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434 \u043e\u043d\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b\u043e \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e, \u0442\u0435\u043f\u0435\u0440\u044c \u2013 \u0435\u0441\u0442\u044c \u043f\u0430\u043d\u0435\u043b\u044c \u0413\u0435\u043c\u0438\u0443\u0441, \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0433\u0440\u0430\u0444\u044b. \u0421\u043c\u0435\u043d\u0430 \u0437\u0430\u0434\u0430\u0447\u0438 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b - \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043e\u0442 \u043a\u043b\u0438\u043a\u0430 \u043a \u043f\u043e\u043a\u0430\u0437\u0443 \u2013 \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0441\u044f \u0443\u0436\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434. \u041c\u043e\u0436\u043d\u043e \u043a\u043e\u043d\u0441\u0442\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u043f\u044b\u0442\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u044b\u0435 \u043a\u043b\u0438\u043a\u0438 \u0432 \u043a\u0440\u0438\u0437\u0438\u0441\u043d\u044b\u0439 \u0433\u043e\u0434\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/6854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=6854"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/6854\/revisions"}],"predecessor-version":[{"id":6855,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/6854\/revisions\/6855"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=6854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=6854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=6854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}