{"id":751,"date":"2008-10-25T00:37:00","date_gmt":"2008-10-24T22:37:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=751"},"modified":"2013-07-29T20:30:31","modified_gmt":"2013-07-29T18:30:31","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/tsifra-dnya-iab-i-pwc-115-milliardov-usd-na-internet\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"

Interactive Advertising Bureau <\/font>(IAB)<\/font><\/a> \u0438 PricewaterhouseCoopers (PwC) <\/font><\/font>\u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438, \u0447\u0442\u043e \u0440\u043e\u0441\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 15,2% \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0442\u0435\u043c \u0436\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c 2007 \u0433\u043e\u0434\u0430. \u0421\u0443\u043c\u043c\u0430 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u0430 \u0432 11,5 \u043c\u0438\u043b\u043b\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432.

\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430\u044f \u0442\u0430\u0431\u043b\u0438\u0447\u043a\u0430, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u044d\u0442\u0438\u0445 \u0434\u0435\u043d\u0435\u0433 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b:
<\/font><\/font><\/p>

 <\/font><\/div><\/td>
FH 2007<\/font><\/div><\/td>
FH 2008<\/font><\/div><\/td><\/tr>
Search<\/font><\/div><\/td>
41% ($4,097)<\/font><\/div><\/td>
44% ($5,064)<\/font><\/div><\/td><\/tr>
Display Related:<\/font><\/div><\/td>
32% ($3,198)<\/font><\/div><\/td>
33% ($3,799)<\/font><\/div><\/td><\/tr>
    -Banner Ads<\/font><\/div><\/td>
21% ($2,099)<\/font><\/div><\/td>
21% ($2,418)<\/font><\/div><\/td><\/tr>
    -Rich Media <\/font><\/div><\/td>
7% ($699)<\/font><\/div><\/td>
7% ($806)<\/font><\/div><\/td><\/tr>
    -Digital Video <\/font><\/div><\/td>
1% ($100)<\/font><\/div><\/td>
3% ($345)<\/font><\/div><\/td><\/tr>
    -Sponsorship<\/font><\/div><\/td>
3% ($300)<\/font><\/div><\/td>
2% ($230)<\/font><\/div><\/td><\/tr>
Classifieds<\/font><\/div><\/td>
17% ($1,699)<\/font><\/div><\/td>
14% ($1,611)<\/font><\/div><\/td><\/tr>
Referrals\/Lead Generation<\/font><\/div><\/td>
8% ($799)<\/font><\/div><\/td>
7% ($806)<\/font><\/div><\/td><\/tr>
E-mail<\/font><\/div><\/td>
2% ($200)<\/font><\/div><\/td>
2% ($230)<\/font><\/div><\/td><\/tr><\/tbody><\/table><\/div>
 <\/font><\/font><\/div>
\u042d\u0442\u043e \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u043d\u0435\u0433 \u0438\u0437 \u044d\u0442\u0438\u0445 \u0441\u0443\u043c\u043c \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u044e\u0442 \u043b\u0438\u0434\u0435\u0440\u044b:

<\/font><\/font><\/div>
 <\/font><\/div><\/td>
FH 2007<\/font><\/div><\/td>
FH 2008<\/font><\/div><\/td><\/tr>
Top 10<\/font><\/div><\/td>
70%<\/font><\/div><\/td>
70%<\/font><\/div><\/td><\/tr>
Top 25<\/font><\/div><\/td>
82%<\/font><\/div><\/td>
81%<\/font><\/div><\/td><\/tr>
Top 50<\/font><\/div><\/td>
91%<\/font><\/div><\/td>
90%<\/font><\/div><\/td><\/tr><\/tbody><\/table>
\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435: \u041a\u0430\u043a \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 Top50? :-)

\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:
http:\/\/www.iab.net\/media\/file\/IAB_PWC_2008_6m.pdf","_ru_post_name":"tsifra-dnya-iab-i-pwc-115-milliardov-usd-na-internet","_ru_post_excerpt":"","_ru_post_title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: IAB \u0438 PwC - 11,5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 USD \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0421\u0428\u0410 \u0432 1H2008","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-c7","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":701,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-11-2-millardov-eur-rynok-onlajn-re\/","url_meta":{"origin":751,"position":0},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 11.2 \u043c\u0438\u043b\u043b\u0430\u0440\u0434\u043e\u0432 EUR \u0440\u044b\u043d\u043e\u043a \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0415\u0432\u0440\u043e\u043f\u0435 \u0432 2007 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"15.07.2008","format":false,"excerpt":"The Interactive Advertising Bureau Europe (IAB Europe) \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e PricewaterhouseCoopers (PwC) \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438, \u0447\u0442\u043e \u0440\u044b\u043d\u043e\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u044b\u0440\u043e\u0441 40% \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 11.2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 EUR \u0432 2007 \u0433\u043e\u0434\u0443. \u0412 2006 \u0433\u043e\u0434\u044b \u0431\u044b\u043b\u043e 7.2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0435\u0432\u0440\u043e. \u0412 \u0421\u0428\u0410 \u0432 2007 \u0440\u044b\u043d\u043e\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u20ac14.5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430. 2\/3 (65% \u0438\u043b\u0438 7.3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 EUR) \u0431\u044b\u043b\u043e \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043e \u043d\u0430 \u0442\u0440\u0435\u0445 \u0440\u044b\u043d\u043a\u0430\u0445\u2026","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8999,"url":"https:\/\/infopolicy.net\/en\/infografika-dnya-rost-internet-reklam\/","url_meta":{"origin":751,"position":1},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u043d\u044f: \u0420\u043e\u0441\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 1H2016 \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u043f\u043e\u0447\u0442\u0438 20%","author":"infopolicy","date":"27.10.2016","format":false,"excerpt":"\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f AdEx, \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c\u043e\u0433\u043e pwc \u043f\u043e \u0437\u0430\u043a\u0430\u0437\u0443 IAB Polska. \u0420\u043e\u0441\u0442 \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f 2016 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 19,9% \u0412\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u0441 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u043e\u0439 \u043f\u043e \u0441\u0435\u043a\u0442\u043e\u0440\u0430\u043c: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/iab.org.pl\/badania-i-publikacje\/iab-pwc-adex-2016h1-reklama-online-nadal-z-dwucyfrowym-wzrostem\/","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/10\/IAB_PwC_AdEx_2016H1_infografika.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/10\/IAB_PwC_AdEx_2016H1_infografika.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/10\/IAB_PwC_AdEx_2016H1_infografika.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":7076,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-7-2-milliarda-na-internet-rekl\/","url_meta":{"origin":751,"position":2},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u00a37.2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u0432 2014","author":"infopolicy","date":"10.04.2015","format":false,"excerpt":"\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB \/ PwC \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 14% \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 7,2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 GBP. \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u0447\u0438\u0441\u043b\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u043d\u0430 \u0434\u043e\u043c\u043e\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u043e: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.iabuk.net\/about\/press\/archive\/iab-pwc-study-digital-adspend-up-14-to-record-72-billion","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8724,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-rynok-internet-reklamy-v-pol\/","url_meta":{"origin":751,"position":3},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2016 \u0433\u043e\u0434\u0430 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 25%","author":"infopolicy","date":"02.08.2016","format":false,"excerpt":"\u041f\u043e\u043b\u044c\u0441\u043a\u0438\u0439 PwC \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB\/PwC AdEx \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2016 \u0433\u043e\u0434\u0430. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043e \u043f\u043e \u0437\u0430\u043a\u0430\u0437\u0443 IAB Poland. \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 24,9%, \u043f\u0440\u0438 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2015 \u0433\u043e\u0434\u0430 \u0441 \u043f\u0435\u0440\u0432\u044b\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u043e\u043c 2016 \u0433\u043e\u0434\u0430. \u0414\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043a\u0443\u0440\u0441\u0430 \u043f\u043e\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0437\u043b\u043e\u0442\u043e\u0433\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0435\u0432\u0440\u043e (4,1PLN\/EUR \u0432 2015 \u0438 4,35PLN\/EUR \u0432 \u043d\u044b\u043d\u0435\u0448\u043d\u0435\u043c,\u2026","rel":"","context":"In 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\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435","author":"infopolicy","date":"07.01.2016","format":false,"excerpt":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e IAB Polska, \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB\/PwC AdEx, \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0437\u0430 \u0442\u0440\u0438 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2015 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 20% \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 \u0442\u0440\u0438 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 \u0432 2014 \u0433\u043e\u0434\u0443. \u0427\u0442\u043e \u043f\u0440\u0438\u044f\u0442\u043d\u043e \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0440\u043e\u0441\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u0433\u0440\u0443\u043f\u043f\u0430\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/iab.org.pl\/aktualnosci\/iabpwc-adex-wzrost-wydatkow-na-reklame-online-w-polsce-o-ponad-20\/","rel":"","context":"In 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