{"id":7687,"date":"2015-07-23T13:12:49","date_gmt":"2015-07-23T11:12:49","guid":{"rendered":"https:\/\/infopolicy.net\/?p=7687"},"modified":"2015-07-23T13:12:49","modified_gmt":"2015-07-23T11:12:49","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/multi-screen-vremya-zatrachivaemoe-na-kazhdyj-ekra\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0418\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Millward Brown AdReaction Multiscreen 2014 Global Report\r\n\r\n<!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2015\/07\/Millward-Brown-Screen-Minutes-Countries.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2015\/07\/Millward-Brown-Screen-Minutes-Countries.jpg\" alt=\"Millward-Brown-Screen-Minutes-Countries\" width=\"755\" height=\"565\" class=\"alignnone size-full wp-image-7688\" \/>\r\n<\/a>\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/www.slideshare.net\/MillwardBrown\/millward-brown-adreaction2014global-32403017\">http:\/\/www.slideshare.net\/MillwardBrown\/millward-brown-adreaction2014global-32403017<\/a>","_ru_post_name":"multi-screen-vremya-zatrachivaemoe-na-kazhdyj-ekra","_ru_post_excerpt":"","_ru_post_title":"Multi-screen: \u0432\u0440\u0435\u043c\u044f \u0437\u0430\u0442\u0440\u0430\u0447\u0438\u0432\u0430\u0435\u043c\u043e\u0435 \u043d\u0430  \u043a\u0430\u0436\u0434\u044b\u0439 \u044d\u043a\u0440\u0430\u043d","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,9],"tags":[],"class_list":["post-7687","post","type-post","status-publish","format-standard","","category-research","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-1ZZ","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":9507,"url":"https:\/\/infopolicy.net\/en\/issledovanie-dnya-reaktsiya-na-reklamu-p\/","url_meta":{"origin":7687,"position":0},"title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043d\u044f: \u0420\u0435\u0430\u043a\u0446\u0438\u044f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0439 X, Y, Z","author":"infopolicy","date":"13.05.2017","format":false,"excerpt":"IAB Europe \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e \u043c\u043e\u043b\u043e\u0434\u043e\u0435 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0435 Kantar Millward Brown \u2013 \"AdReaction: Engaging Gen X, Y and Z\" \u0421\u043b\u0430\u0439\u0434\u044b: Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and Z from IAB Europe \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: https:\/\/www.iabeurope.eu\/best-practices\/ad-effectiveness-library\/member-report-kantar-millward-brown-adreaction-engaging-gen-x-y-and-z\/","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7275,"url":"https:\/\/infopolicy.net\/en\/gemius-nielsen-i-millward-brown-s-odnim-izmereniem-media\/","url_meta":{"origin":7687,"position":1},"title":"Gemius, Nielsen \u0438 Millward Brown \u0441 \u043e\u0434\u043d\u0438\u043c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435\u043c \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"13.05.2015","format":false,"excerpt":"Gemius, Nielsen \u0438 Millward Brown \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 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\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u00a0 \u042d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5991,"url":"https:\/\/infopolicy.net\/en\/izvestnye-metriki-effektivnosti-rek\/","url_meta":{"origin":7687,"position":2},"title":"\u0418\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u044b","author":"infopolicy","date":"01.04.2014","format":false,"excerpt":"\u0412\u0430\u0436\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u0434\u043b\u044f \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0439 \u0440\u044b\u043d\u043a\u0443. \u041d\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0443\u0436\u0435 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u043c\u0438\u0440, \u043d\u043e \u0435\u0449\u0435 \u043d\u0435 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u043d\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0441\u0442\u043e\u0432. \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0435\u0449\u0435 \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434 \u0432\u043f\u043e\u043b\u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0432\u0448\u0438\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0441\u0442\u0430\u043b\u0438 \u0430\u043d\u0430\u0445\u0440\u043e\u043d\u0438\u0437\u043c\u043e\u043c. \u0412\u043e\u0442 \u043b\u0438\u0448\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432. \u0421\u0435\u043c\u044c\u044f \u0441\u043e\u0431\u0440\u0430\u043b\u0430\u0441\u044c \u0443 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u0430. \u0427\u0442\u043e \u043e\u043d\u0438 \u0434\u0435\u043b\u0430\u044e\u0442? \u0415\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0441\u043c\u043e\u0442\u0440\u044f\u0442 \u043d\u0430 \u044d\u043a\u0440\u0430\u043d. \u0418 \u0432\u0441\u0435? \u0418 \u0432\u0441\u0435, \u0430 \u0447\u0442\u043e\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7097,"url":"https:\/\/infopolicy.net\/en\/infografika-dnya-kakie-ustrojstva-isp\/","url_meta":{"origin":7687,"position":3},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u043d\u044f: \u041a\u0430\u043a\u0438\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0412\u0430\u0448\u0430 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f","author":"infopolicy","date":"13.04.2015","format":false,"excerpt":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Millward Brown Digital \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 1,000 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0442\u0440\u0435\u0445 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f\u0445 (millennials, \u0440\u043e\u0436\u0434\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u043b\u0435 1980; Generation X, \u0440\u043e\u0436\u0434\u0435\u043d\u043d\u044b\u043a 1965-1980; \u0438 \u0431\u0443\u043c\u0435\u0440\u044b, \u0440\u043e\u0436\u0434\u0435\u043d\u043d\u044b\u0435 1946-1964) \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043a\u0430\u043a \u044d\u0442\u0438 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u044d\u043a\u0440\u0430\u043d\u044b \u0434\u043b\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e\u0439 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.adweek.com\/news\/technology\/infographic-here-are-devices-your-target-audience-using-164026","rel":"","context":"In &quot;\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430&quot;","block_context":{"text":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430","link":"https:\/\/infopolicy.net\/en\/category\/infographic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/generational-devices-hed-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/generational-devices-hed-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/generational-devices-hed-2015.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":7354,"url":"https:\/\/infopolicy.net\/en\/gemius-vyigral-premiyu-iab-europe-research\/","url_meta":{"origin":7687,"position":4},"title":"Gemius \u0432\u044b\u0438\u0433\u0440\u0430\u043b \u043f\u0440\u0435\u043c\u0438\u044e IAB Europe Research","author":"infopolicy","date":"25.05.2015","format":false,"excerpt":"\u0412 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0435, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u043c IAB Europe, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Gemius \u0431\u044b\u043b\u0430 \u043f\u0440\u0438\u0441\u0443\u0436\u0434\u0435\u043d\u0430 \u043f\u0435\u0440\u0432\u0430\u044f \u043f\u0440\u0435\u043c\u0438\u044f \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041f\u0440\u043e\u0435\u043a\u0442-\u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043e\u0431\u0449\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 (BehavioralPanelSynthesis, BPS). \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u0431\u044b\u043b\u0430 \u0432\u0440\u0443\u0447\u0435\u043d\u0430 \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 Interact, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0430\u0441\u044c \u0432 \u0411\u0435\u0440\u043b\u0438\u043d\u0435 20 \u043c\u0430\u044f. \u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c \u0442\u0443\u0440\u0435 \u0441 Gemius \u0441\u043e\u0440\u0435\u0432\u043d\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0442\u0440\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0416\u044e\u0440\u0438 \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u043e \u0438\u0437\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1356,"url":"https:\/\/infopolicy.net\/en\/top-10-samyh-dorogih-globalnyh-breendov\/","url_meta":{"origin":7687,"position":5},"title":"Top 10 \u0441\u0430\u043c\u044b\u0445 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0431\u0440\u0435(\u044d)\u043d\u0434\u043e\u0432","author":"infopolicy","date":"23.12.2010","format":false,"excerpt":"MOST VALUABLE GLOBAL BRANDS (Millward Brown, Brandz) 1 Google \u00a373.4bn 2 IBM \u00a355.5bn 3 Apple 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