{"id":7699,"date":"2015-07-24T13:27:16","date_gmt":"2015-07-24T11:27:16","guid":{"rendered":"https:\/\/infopolicy.net\/?p=7699"},"modified":"2015-07-24T13:27:16","modified_gmt":"2015-07-24T11:27:16","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/issledovanie-ispolzovaniya-mobilny\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041f\u0440\u043e\u0435\u043a\u0442 IAB UK \u0438 FireFish.\r\n\r\n\u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043b\u044e\u0431\u043e\u043f\u044b\u0442\u043d\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f:\r\n<!--more-->\r\n\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2015\/07\/IAB-UK-FireFish.jpg\" alt=\"IAB-UK-FireFish\" width=\"741\" height=\"562\" class=\"alignnone size-full wp-image-7700\" \/>\r\n\r\n\u0412\u0441\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f:\r\n<iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4t1RmsJDmV8Noc\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/IAB_Europe\/iab-uk-realview\" title=\"IAB UK - RealView\" target=\"_blank\">IAB UK - RealView<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/IAB_Europe\" target=\"_blank\">IAB_Europe<\/a><\/strong> <\/div>\r\n\r\n\u0412\u0438\u0434\u0435\u043e \u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0435: \r\n<a href=\"http:\/\/bcove.me\/me6hd7bv\">http:\/\/bcove.me\/me6hd7bv<\/a>","_ru_post_name":"issledovanie-ispolzovaniya-mobilny","_ru_post_excerpt":"","_ru_post_title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,8,9],"tags":[],"class_list":["post-7699","post","type-post","status-publish","format-standard","","category-mobile","category-research","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-20b","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7604,"url":"https:\/\/infopolicy.net\/en\/15-britantsev-ispolzuyut-blokirovku-rek\/","url_meta":{"origin":7699,"position":0},"title":"15% \u0431\u0440\u0438\u0442\u0430\u043d\u0446\u0435\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","author":"infopolicy","date":"06.07.2015","format":false,"excerpt":"\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u044b: \u043f\u0440\u0435\u0440\u044b\u0432\u0430\u0435\u0442 (73%) \u0438 \u0440\u0430\u0437\u0434\u0440\u0430\u0436\u0430\u0435\u0442 (55%), \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e IAB UK Ad Blocking \u043e\u0442\u0447\u0435\u0442\u0443, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u043c\u0443 YouGov. \u041c\u0443\u0436\u0447\u0438\u043d\u044b (22%) \u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0447\u0435\u043c \u0436\u0435\u043d\u0449\u0438\u043d\u044b (9%). \u041f\u0440\u0435\u0432\u0430\u043b\u0438\u0440\u0443\u044e\u0442 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 18-24 \u0433\u043e\u0434\u0430 (34%) \u0438 25-34 (19%). \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445 - \u0421\u0435\u0432\u0435\u0440 \u0438 \u0428\u043e\u0442\u043b\u0430\u043d\u0434\u0438\u044f \u043f\u043e 19%. \u0422\u043e\u043b\u044c\u043a\u043e 52% \u0441\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e \u0438\u0445 \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7076,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-7-2-milliarda-na-internet-rekl\/","url_meta":{"origin":7699,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u00a37.2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u0432 2014","author":"infopolicy","date":"10.04.2015","format":false,"excerpt":"\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB \/ PwC \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 14% \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 7,2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 GBP. \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u0447\u0438\u0441\u043b\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u043d\u0430 \u0434\u043e\u043c\u043e\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u043e: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.iabuk.net\/about\/press\/archive\/iab-pwc-study-digital-adspend-up-14-to-record-72-billion","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/04\/UK-internet-connected-devices.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":906,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-uk-28-6-milliona-mobilnaya-reklam\/","url_meta":{"origin":7699,"position":2},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: UK \u00a328.6 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 2008","author":"infopolicy","date":"12.05.2009","format":false,"excerpt":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Internet Advertising Bureau (IAB) \u0438 PricewaterhouseCoopers (PwC) \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u0440\u043e\u0441\u0442 \u043f\u043e\u0447\u0442\u0438 \u043d\u0430 100% \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2008 \u0433\u043e\u0434\u0443. \u00a314.4 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043d\u0430 paid-for-search advertising \u00a314.2 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043d\u0430 banners, text links, tenancies pre\/post roll \u0438 in-game \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.iabuk.net\/en\/1\/mobileadmarketworth28million120509.mxs","rel":"","context":"In &quot;Mobile&quot;","block_context":{"text":"Mobile","link":"https:\/\/infopolicy.net\/en\/category\/mobile\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1416,"url":"https:\/\/infopolicy.net\/en\/mediamind-pro-problemu-udaleniya-cookies\/","url_meta":{"origin":7699,"position":3},"title":"MediaMind \u043f\u0440\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0443\u0434\u0430\u043b\u0435\u043d\u0438\u044f cookies","author":"infopolicy","date":"05.05.2011","format":false,"excerpt":"\u0412\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0438\u0448\u0443\u0442 \u043f\u0440\u043e \u0443\u0434\u0430\u043b\u0435\u043d\u0438\u0435 \u043a\u0443\u043a \u0438 \u0442\u043e, \u0447\u0442\u043e \"\u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 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Gemius \u0432 \u0441\u0432\u043e\u0435\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 gemiusAudience \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043c \"real users\", \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u043b\u044e\u0434\u044c\u043c\u0438 \u0438\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2081,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-4-75-milliarda-rynok-internet-r\/","url_meta":{"origin":7699,"position":4},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u00a34.75 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 &#8211; 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