{"id":7801,"date":"2015-08-17T17:35:31","date_gmt":"2015-08-17T15:35:31","guid":{"rendered":"https:\/\/infopolicy.net\/?p=7801"},"modified":"2015-08-17T17:35:31","modified_gmt":"2015-08-17T15:35:31","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/chto-takoe-interactive-advertising-bureau-iab\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\r\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jVMJlTvbOhY\" frameborder=\"0\" allowfullscreen><\/iframe>","_ru_post_name":"chto-takoe-interactive-advertising-bureau-iab","_ru_post_excerpt":"","_ru_post_title":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Interactive Advertising Bureau 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\u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2010 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0421\u0428\u0410","author":"infopolicy","date":"24.05.2010","format":false,"excerpt":"\u0414\u0430\u043d\u043d\u044b\u0435 Interactive Advertising Bureau (IAB) \u0438 PricewaterhouseCoopers (PwC) \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2010 \u0433\u043e\u0434\u0430 \u0432 \u0421\u0428\u0410. \u0414\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0440\u043e\u0441\u0442\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.spir.cz\/index.php?option=com_content&task=view&id=210&Itemid=1","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":839,"url":"https:\/\/infopolicy.net\/en\/problema-dnya-iab-rabotaet-nad-standarto\/","url_meta":{"origin":7801,"position":3},"title":"\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0434\u043d\u044f: IAB \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430\u0434 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c \u0432\u0435\u0431 \u0432\u0438\u0434\u0435\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u044b","author":"infopolicy","date":"28.02.2009","format":false,"excerpt":"Interactive Advertising Bureau \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u044f\u043b\u043e \u043f\u0435\u0440\u0432\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0438\u0434\u0435\u043e-\u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e comScore \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043c\u043e\u0442\u0440\u044f\u0442 14 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0432\u0438\u0434\u0435\u043e \u0432 \u043c\u0435\u0441\u044f\u0446. eMarketer \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u043e\u0441\u0442 online video \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 45% \u0434\u043e 850 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.tvweek.com\/news\/2009\/02\/iab_reaches_for_web_video_ad_s.php","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":866,"url":"https:\/\/infopolicy.net\/en\/kino-pro-long-tail\/","url_meta":{"origin":7801,"position":4},"title":"\u041a\u0438\u043d\u043e \u043f\u0440\u043e Long Tail","author":"infopolicy","date":"12.04.2009","format":false,"excerpt":"Interactive Advertising Bureau (IAB) \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u043e \u0440\u043e\u043b\u0438\u043a I am the Long Tail. \u0425\u043e\u0440\u043e\u0448\u0435\u0435 \u043a\u0438\u043d\u043e \u043f\u0440\u043e \u043d\u0438\u0448\u0435\u0432\u044b\u0435 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0434\u043d\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u043d\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0442\u0440\u044d\u0448\u0435\u0432\u044b\u043c\u0438 \u0438\u043b\u0438 \u0442\u0440\u0435\u0442\u044c\u0438\u043c \u044d\u0448\u0435\u043b\u043e\u043d\u043e\u043c. ;-)","rel":"","context":"In &quot;Policy&quot;","block_context":{"text":"Policy","link":"https:\/\/infopolicy.net\/en\/category\/policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6675,"url":"https:\/\/infopolicy.net\/en\/rashody-na-internet-reklamu-prevysil\/","url_meta":{"origin":7801,"position":5},"title":"\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 \u043d\u0430 \u0422\u0412 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u0438","author":"infopolicy","date":"09.12.2014","format":false,"excerpt":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438, \u043a\u0430\u043a \u043c\u044b \u043b\u044e\u0431\u0438\u043c. \u042d\u0442\u043e \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Interactive Advertising Bureau Finland (IAB Finland), \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043d\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 TNS Ad Intelligence. \u0421\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.emarketer.com\/Article\/Digital-Ad-Spending-Finland-Surpasses-TV-First-Time\/1011485","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"finland-ads-3Q2014","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/12\/finland-ads-3Q2014.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/7801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=7801"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/7801\/revisions"}],"predecessor-version":[{"id":7802,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/7801\/revisions\/7802"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=7801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=7801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=7801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}