{"id":8110,"date":"2015-12-20T14:34:17","date_gmt":"2015-12-20T12:34:17","guid":{"rendered":"https:\/\/infopolicy.net\/?p=8110"},"modified":"2015-12-20T14:34:17","modified_gmt":"2015-12-20T12:34:17","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/tsifra-dnya-3-milliarda-zlotyh-rynok-inte\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0422\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB Poland  \u201ePerspektywy rozwojowe reklamy online w Polsce\", \u0432 \u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u0433\u0434\u0430 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u043d\u0430 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u043e\u0441\u044f\u0434\u0435\u0442 \u0432 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u0440\u0430\u0437 \u0440\u044b\u043d\u043e\u043a\r\n\r\n\u042d\u0442\u043e \u043f\u043e\u0447\u0442\u0438 750 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0435\u0432\u0440\u043e, \u043d\u0430 25 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 15-74, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u043c Megapanel PBI \/ Gemius.\r\n\r\n\u0414\u043e\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u0440\u0435\u0434\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043c\u0435\u0434\u0438\u0430-\u043a\u0430\u043d\u0430\u043b\u043e\u0432:\r\n\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2015\/12\/poland-internet-media.jpg\" alt=\"poland-internet-media\" width=\"397\" height=\"445\" class=\"alignnone size-full wp-image-8111\" \/>\r\n\r\n\u0422\u0440\u0438\u0443\u043c\u0444\u0430\u043b\u044c\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u0440\u043e\u0441\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435:\r\n<!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg\" alt=\"Poland-IAB-3BPLN-2015\" width=\"1222\" height=\"582\" class=\"alignnone size-full wp-image-8112\" \/>\r\n<\/a>\r\n\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/iab.org.pl\/wp-content\/uploads\/2015\/12\/Raport-Perspektywy-Rozwojowe-Reklamy-Online1.pdf\">\r\nhttp:\/\/iab.org.pl\/wp-content\/uploads\/2015\/12\/Raport-Perspektywy-Rozwojowe-Reklamy-Online1.pdf<\/a>","_ru_post_name":"tsifra-dnya-3-milliarda-zlotyh-rynok-inte","_ru_post_excerpt":"","_ru_post_title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445 \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 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&quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/08\/IAB_Polamd_PwC_AdEx_2015Q1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/08\/IAB_Polamd_PwC_AdEx_2015Q1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/08\/IAB_Polamd_PwC_AdEx_2015Q1.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8724,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-rynok-internet-reklamy-v-pol\/","url_meta":{"origin":8110,"position":1},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 \u043f\u0435\u0440\u0432\u043e\u043c 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\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c: - 3,2BPLN = 720 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 EUR, \u043f\u043e\u043b\u044c\u0441\u043a\u0438\u0439 \u0437\u043b\u043e\u0442\u044b\u0439 \u043d\u0435\u043f\u043b\u043e\u0445\u043e \u043f\u043e\u0442\u0435\u0440\u044f\u043b \u0432 \u0432\u0435\u0441\u0435; - 25 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435\u2026","rel":"","context":"In 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\u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Kantar Emor AdEx \u044d\u0441\u0442\u043e\u043d\u0441\u043a\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0432 2016 \u0433. \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 94,1 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0435\u0432\u0440\u043e. \u041e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e 2015 \u0440\u044b\u043d\u043e\u043a \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 \u0443\u043c\u0435\u0440\u0435\u043d\u043d\u044b\u0445 1,6%. \u041d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0440\u043e\u0441\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u043d\u0430\u0440\u0443\u0436\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (10,3%) \u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 (9,7%). \u042d\u0441\u0442\u043e\u043d\u0441\u043a\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043c\u0435\u0434\u0438\u0430\u0440\u044b\u043d\u043e\u043a \u0432 2016 2016, \u0432 \u043e\u0431\u0449\u0435\u0439 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u043e\u0440\u043e\u0442 EUR \u043c\u043b\u043d \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 (\u0412 2015) \u0414\u043e\u043b\u044f \u043e\u0431\u043e\u0440\u043e\u0442\u0430\u2026","rel":"","context":"In 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\u041f\u043e\u043b\u044c\u0448\u0435 \u0432 2016 &#8211; 3,6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 PLN","author":"infopolicy","date":"09.05.2017","format":false,"excerpt":"\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 AdEx 2016, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0435 PwC \u043f\u043e \u0437\u0430\u043a\u0430\u0437\u0443 IAB Polska. \u041f\u0435\u0440\u0432\u0430\u044f \u0446\u0438\u0444\u0440\u0430: \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2016 \u0433\u043e\u0434\u0443 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 440 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0437\u043b\u043e\u0442\u044b\u0445 \u0438\u043b\u0438 103 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0435\u0432\u0440\u043e \u0438\u043b\u0438 \u043d\u0430 14%. \u0418\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430 \u0446\u0438\u0444\u0440, \u0432\u0435\u0441\u044c \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u0441\u043a\u0438\u0439 \u0440\u044b\u043d\u043e\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2016 \u0433\u043e\u0434\u0443 \u043e\u043a\u043e\u043b\u043e 65 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0435\u0432\u0440\u043e. \u041e\u0431\u0449\u0430\u044f \u0446\u0438\u0444\u0440\u0430 850 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0435\u0432\u0440\u043e \u0438\u043b\u0438\u2026","rel":"","context":"In 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