{"id":8282,"date":"2016-05-01T13:40:30","date_gmt":"2016-05-01T11:40:30","guid":{"rendered":"https:\/\/infopolicy.net\/?p=8282"},"modified":"2016-05-01T13:40:30","modified_gmt":"2016-05-01T11:40:30","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/shvedskaya-programmatic-ekosistema\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"IAB \u0428\u0432\u0435\u0446\u0438\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b \u0437\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0431\u0440\u043e\u0448\u044e\u0440\u0443 \u043f\u0440\u043e programmatic \u0432 \u0428\u0432\u0435\u0446\u0438\u0438: Handboken\r\nom Programmatic 3.0. \u0421 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u0435\u0439, \u0441\u0445\u0435\u043c\u0430\u043c\u0438, \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439:\r\n\r\n <!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2016\/05\/IAB-SE-programmatic.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2016\/05\/IAB-SE-programmatic.jpg\" alt=\"IAB-SE-programmatic\" width=\"1105\" height=\"721\" class=\"alignnone size-full wp-image-8283\" \/>\r\n<\/a>\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/iabsverige.se\/wp-content\/uploads\/iab_handboken_programmatic_3-0_v3.pdf\">\r\nhttp:\/\/iabsverige.se\/wp-content\/uploads\/iab_handboken_programmatic_3-0_v3.pdf<\/a>\r\n\r\n","_ru_post_name":"shvedskaya-programmatic-ekosistema","_ru_post_excerpt":"","_ru_post_title":"\u0428\u0432\u0435\u0434\u0441\u043a\u0430\u044f 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\u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f programmatic \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u0432 2017 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"22.05.2017","format":false,"excerpt":"\u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 digital \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u2013 \u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0443\u044e\u0449\u0435\u0435 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044e digital, \u043a\u0430\u043a \u0442\u0430\u043a\u043e\u0432\u0443\u044e. \u041f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, 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\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043f\u0440\u0438 \u0442\u0430\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0438 \u0438 \u0432\u0430\u0440\u0438\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432\u0432\u043e\u0434\u043d\u044b\u0445,\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5383,"url":"https:\/\/infopolicy.net\/en\/infografika-nedeli-programmatic-ekonomika-v-vel\/","url_meta":{"origin":8282,"position":1},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0435\u0434\u0435\u043b\u0438: programmatic \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438","author":"infopolicy","date":"09.11.2013","format":false,"excerpt":"\u041e\u043f\u044f\u0442\u044c \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u043c\u0441\u044f \u043a \u0442\u0435\u0440\u043c\u0438\u043d\u0443 programmatic ads: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.exchangewire.com\/blog\/2013\/10\/23\/the-programmatic-economy-publisher-agency-views-attitudes-towards-programmatic-advertising-in-the-uk\/","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2013\/11\/Programmatic-infographic1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2013\/11\/Programmatic-infographic1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2013\/11\/Programmatic-infographic1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2013\/11\/Programmatic-infographic1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2013\/11\/Programmatic-infographic1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":5355,"url":"https:\/\/infopolicy.net\/en\/slovo-goda-programmatic\/","url_meta":{"origin":8282,"position":2},"title":"\u0421\u043b\u043e\u0432\u043e \u0433\u043e\u0434\u0430 &#8211; Programmatic","author":"infopolicy","date":"05.11.2013","format":false,"excerpt":"\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043d\u043e\u0432\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e IAB \u0421\u0428\u0410 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Winterberry Group 72% \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0441\u0435\u0439\u0447\u0430\u0441 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e programmatic \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c, \u0430 \u0447\u0435\u0440\u0435\u0437 \u0434\u0432\u0430 \u0433\u043e\u0434\u0430 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f 85%. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/adage.com\/article\/digital\/72-publishers-programmatic-technology\/245090\/","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7678,"url":"https:\/\/infopolicy.net\/en\/rost-programmatic-v-evropejskih-stranah\/","url_meta":{"origin":8282,"position":3},"title":"\u0420\u043e\u0441\u0442 programmatic \u0432 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445","author":"infopolicy","date":"23.07.2015","format":false,"excerpt":"\u0418\u0437 \u043e\u0442\u0447\u0435\u0442\u0430 AdForm: 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\u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043c\u043e\u043d\u0441\u0442\u0440\u0430\u00bb: \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u044b \u0432 programmatic","author":"infopolicy","date":"25.10.2016","format":false,"excerpt":"\u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0410\u043d\u043d\u0430 \u0411\u043e\u043d\u0434\u0430\u0440\u044c \u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043d\u0430\u043f\u0440\u044f\u0436\u0435\u043d\u044b \u043a\u0430\u043a \u043d\u0438\u043a\u043e\u0433\u0434\u0430. \u041e\u0431 \u044d\u0442\u043e\u043c \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u044e\u0442\u00a0\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043e\u043f\u0440\u043e\u0441\u0430, \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043d\u043d\u043e\u0433\u043e Digiday. \u0417\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043f\u044f\u0442\u044c \u043b\u0435\u0442 \u0434\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 programmatic \u0438\u0437 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0433\u043e \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044f \u0441\u0442\u0430\u043b \u0432\u0435\u0434\u0443\u0449\u0438\u043c. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u043c IAB, 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