{"id":8535,"date":"2016-07-05T16:36:44","date_gmt":"2016-07-05T14:36:44","guid":{"rendered":"https:\/\/infopolicy.net\/?p=8535"},"modified":"2016-07-05T16:36:44","modified_gmt":"2016-07-05T14:36:44","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/issledovanie-iab-europe-adex-2015\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"IAB Europe \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u0441\u043c\u0435\u043d\u0435 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435. \u0415\u0441\u043b\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 digital \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 13,1% \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 36,2 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e, \u0442\u043e \u0422\u0412-\u0431\u044e\u0434\u0436\u0435\u0442\u044b \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 33,3 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e. \u0422\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 IAB Europe \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0432 \u0434\u043e\u043a\u043b\u0430\u0434\u0435 AdEx Benchmark 2015 EUROPEAN ONLINE ADVERTISING EXPENDITURE\r\n\r\n\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c \u043f\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c \u043d\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443:\r\n\r\n<!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2016\/07\/IAB-display-ads.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2016\/07\/IAB-display-ads.jpg\" alt=\"IAB-display-ads\" width=\"1255\" height=\"588\" class=\"alignnone size-full wp-image-8536\" \/>\r\n<\/a>\r\n\r\n \u0417\u0430 \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442 \u0447\u0438\u0441\u0442\u044b\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u0440\u044b\u043d\u043a\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 30 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e. \u0412\u0441\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443, \u0430 20 \u0441\u0442\u0440\u0430\u043d \u0440\u043e\u0441\u043b\u0438 \u0434\u0432\u0443\u0437\u043d\u0430\u0447\u043d\u044b\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442. \u041c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0432\u0438\u0434\u0435\u043e\u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u0435\u0431\u044f \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u0435\u0435 \u043f\u0440\u043e\u0447\u0438\u0445, \u043e\u0442\u043c\u0435\u0447\u0430\u044e\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438.\r\n\r\nIAB Europe \u0434\u0435\u043b\u0438\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u044b\u043d\u043e\u043a \u043d\u0430 \u0447\u0435\u0442\u044b\u0440\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430: \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0439, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439, \u043a\u043b\u0430\u0441\u0441\u0438\u0444\u0430\u0439\u0434\u044b \u0438 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0438. \u041c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u0438\u0442 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0441 \u0440\u043e\u0441\u0442\u043e\u043c \u043d\u0430 17,4%, \u0438 \u0435\u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442\u0441\u044f. \u0412 2015 \u0433\u043e\u0434\u0443 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 13,9 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e. \u0417\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438\u0441\u044c \u043d\u0430 12,6%, \u043e\u0431\u044a\u0435\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0434\u043e\u0441\u0442\u0438\u0433 16,9 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e. \u041f\u043e\u043a\u0430 \u043e\u043d \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u043c digital \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u043c \u0432 \u0415\u0432\u0440\u043e\u043f\u0435. \u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0441\u043c\u043e\u0433 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u0440\u043e\u0441\u0442\u0443 \u043f\u043e\u0441\u043b\u0435 \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0432 2014-\u043c.\r\n\r\n\u0421\u0430\u043c\u044b\u043c\u0438 \u00ab\u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u043c\u0438\u00bb \u0432 \u043f\u043b\u0430\u043d\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u044b\u043d\u043a\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f \u0438 \u0418\u0440\u043b\u0430\u043d\u0434\u0438\u044f. \u0422\u0430\u043c \u043d\u0430 mobile \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043e\u043a\u043e\u043b\u043e \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0412 \u0446\u0435\u043b\u043e\u043c \u043f\u043e \u0415\u0432\u0440\u043e\u043f\u0435 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u044c (25,4%) \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445, \u0432 2015 \u0433\u043e\u0434\u0443 \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043d\u0435\u0435 3,5 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e, \u0447\u0442\u043e \u043d\u0430 60% \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f 2014-\u0433\u043e. \u041e\u043d\u043b\u0430\u0439\u043d-\u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u0442\u0435\u0442 \u0438 \u0443\u0436\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 16,7% \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430.\r\n\r\n\u0418\u0440\u043b\u0430\u043d\u0434\u0438\u044f \u0442\u0430\u043a\u0436\u0435 \u043b\u0438\u0434\u0438\u0440\u0443\u0435\u0442 \u043f\u043e \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u2014 \u0432 2015 \u0433\u043e\u0434\u0443 \u043e\u043d \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 29%. \u0412\u044b\u0441\u043e\u043a\u0438\u0435 \u0442\u0435\u043c\u043f\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0411\u043e\u043b\u0433\u0430\u0440\u0438\u044f (+22,3%) \u0438 \u041f\u043e\u043b\u044c\u0448\u0430 (+21,8%). \u041f\u043e \u043e\u0431\u044a\u0435\u043c\u0443 \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b (1,5 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e) \u0420\u043e\u0441\u0441\u0438\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0448\u0435\u0441\u0442\u0443\u044e \u0441\u0442\u0440\u043e\u0447\u043a\u0443, \u0435\u0435 \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0442 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f (11,8 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e), \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f (5,8 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e), \u0424\u0440\u0430\u043d\u0446\u0438\u044f (4,2 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e), \u0418\u0442\u0430\u043b\u0438\u044f (2,1 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e) \u0438 \u041d\u0438\u0434\u0435\u0440\u043b\u0430\u043d\u0434\u044b (1,6 \u043c\u043b\u0440\u0434 \u0435\u0432\u0440\u043e). \r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/www.iabeurope.eu\/research-thought-leadership\/iab-europe-adex-report-the-definitive-guide-to-europes-online-advertising-market\/\">\r\nhttp:\/\/www.iabeurope.eu\/research-thought-leadership\/iab-europe-adex-report-the-definitive-guide-to-europes-online-advertising-market\/<\/a>","_ru_post_name":"issledovanie-iab-europe-adex-2015","_ru_post_excerpt":"","_ru_post_title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 IAB Europe AdEx 2015","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,8,9],"tags":[],"class_list":["post-8535","post","type-post","status-publish","format-standard","","category-belarus","category-research","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-2dF","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":19046,"url":"https:\/\/infopolicy.net\/en\/internet-reklama-vyrosla-v-chehii-na-22-v-2021\/","url_meta":{"origin":8535,"position":0},"title":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0432 \u0427\u0435\u0445\u0438\u0438 \u043d\u0430 22% \u0432 2021 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"19.04.2022","format":false,"excerpt":"\u0412 2021 \u0433. \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 48 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u043a\u0440\u043e\u043d (\u043f\u043e\u0447\u0442\u0438 2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0435\u0432\u0440\u043e). \u041d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u044d\u0442\u043e \u0441\u0430\u043c\u044b\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438, \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2020 \u0433\u043e\u0434\u043e\u043c, \u044d\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 22%, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0432\u043a\u043b\u0430\u0434 \u0432 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u0432\u043d\u0435\u0441\u043b\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (+21%) \u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (+27%). \u0421 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438\u2026","rel":"","context":"In 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https:\/\/www.iabeurope.eu\/wp-content\/uploads\/2017\/05\/IAB-Europe-AdEx-Benchmark_Interact-2017-results-2.pdf","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/05\/IAB_AdEx-2016.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/05\/IAB_AdEx-2016.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/05\/IAB_AdEx-2016.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2017\/05\/IAB_AdEx-2016.jpg?resize=700%2C400&ssl=1 2x, 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\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f: \u0420\u0430\u0437\u043c\u0435\u0440\u044b \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u0440\u044b\u043d\u043a\u043e\u0432: \u0420\u043e\u0441\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u044b\u043d\u043a\u043e\u0432: \u041f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0433\u043e\u0434\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u043d\u043e\u0439 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 COVID-19 \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: https:\/\/iabeurope.eu\/knowledge-hub\/iab-europe-adex-benchmark-2020-report\/","rel":"","context":"In &quot;COVID-19&quot;","block_context":{"text":"COVID-19","link":"https:\/\/infopolicy.net\/en\/category\/covid-19\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/adex.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/adex.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/adex.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/adex.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2021\/07\/adex.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":7381,"url":"https:\/\/infopolicy.net\/en\/grafik-goda-struktura-evropejskogo-r\/","url_meta":{"origin":8535,"position":5},"title":"\u0413\u0440\u0430\u0444\u0438\u043a \u0433\u043e\u0434\u0430: \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2014 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"30.05.2015","format":false,"excerpt":"20 \u043c\u0430\u044f IAB Europe \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f AdEX \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 Interact 2015 \u0412 \u0411\u0435\u0440\u043b\u0438\u043d\u0435. \u0421\u0430\u043c\u0430\u044f \u0433\u043b\u0430\u0432\u043d\u0430\u044f \u0446\u0438\u0444\u0440\u0430, \u0447\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0430 30 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0435\u0432\u0440\u043e. \u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u0438\u0437 \u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u0430\u0440\u0443 \u043b\u0435\u0442 \u0438 \u043e\u0431\u0433\u043e\u043d\u0438\u0442 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0435: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.iabeurope.eu\/files\/6114\/3221\/3215\/IAB_Europe_AdEx_Benchmark_presentation_2014.pdf","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/05\/european-ads-market-2014.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/05\/european-ads-market-2014.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/05\/european-ads-market-2014.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/05\/european-ads-market-2014.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/05\/european-ads-market-2014.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/05\/european-ads-market-2014.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/8535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=8535"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/8535\/revisions"}],"predecessor-version":[{"id":8537,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/8535\/revisions\/8537"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=8535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=8535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=8535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}