{"id":8570,"date":"2016-07-11T18:30:45","date_gmt":"2016-07-11T16:30:45","guid":{"rendered":"https:\/\/infopolicy.net\/?p=8570"},"modified":"2016-07-11T18:30:45","modified_gmt":"2016-07-11T16:30:45","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/infografika-dnya-strategiya-sotsialny\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0412\u0438\u0434\u0435\u043d\u0438\u0435 \u0420\u043e\u0441\u0441\u0430 \u0414\u0430\u0432\u0441\u043e\u043d\u0430:\r\n\r\n<!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2016\/07\/SocialMediaStrategy-framework.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2016\/07\/SocialMediaStrategy-framework.jpg\" alt=\"SocialMediaStrategy-framework\" width=\"1140\" height=\"800\" class=\"alignnone size-full wp-image-8571\" \/><\/a>\r\n\r\n\u041f\u043e \u0448\u0430\u0433\u0430\u043c:\r\nLEARN\r\nUse social media yourself\r\nStudy relevant case studies\r\nEducate senior executives\r\nHear from practitioners\r\nExplore the latest trends\r\n\r\nENGAGEMENT\r\nLISTEN\r\nIdentify relevant social media monitoring tools\r\nLearn how you can best use the tools\r\nDiscover what\u2019s said about you and your market\r\nFind relevant communities and conversations\r\nUncover key influencers\r\n\r\nENGAGE IN CONVERSATION\r\nEnter the conversation\r\nProvide relevant content\r\nAdd value to communities\r\nEngage with influencers\r\nRespond positively\r\n\r\nMEASURE AND REFINE\r\nSet relevant measures of success\r\nMonitor measures\r\nCapture and communicate success stories\r\nReport to senior executives\r\nRefine your strategy and measures\r\n\r\nSTRATEGY DEVELOPMENT\r\nPRIORITIZE OBJECTIVES\r\nImprove customer engagement\r\nEnhance brand and reputation management\r\nAccelerate customer-driven innovation\r\nAttract talented employees\r\nIncrease sales\r\n\r\nESTABLISH GOVERNANCE\r\nIdentify opportunities\r\nUnderstand risks\r\nClarify risk of NOT engaging\r\nSet clear social media policies\r\nCommunicate policies internally\r\n\r\nDEFINE ACTIVITIES\r\nDefine first and subsequent phases\r\nTarget initial platforms\r\nIdentify resources required\r\nEstablish responsibilities and time commitment\r\nLink to offline marketing activities\r\n\r\nDEVELOP CAPABILITIES\r\nIdentify internal \u2018champions\u2019 for social media\r\nTrain and support champions and staff\r\nKeep abreast of developments\r\nEstablish pilot program\r\nDevelop a culture of responsible transparency\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/www.rossdawsonblog.com\/SocialMediaStrategyFrameworkv2.pdf\">\r\nhttp:\/\/www.rossdawsonblog.com\/SocialMediaStrategyFrameworkv2.pdf<\/a>","_ru_post_name":"infografika-dnya-strategiya-sotsialny","_ru_post_excerpt":"","_ru_post_title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u043d\u044f: \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14,12],"tags":[],"class_list":["post-8570","post","type-post","status-publish","format-standard","","category-infographic","category-socialmedia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-2ee","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2533,"url":"https:\/\/infopolicy.net\/en\/izmeneniya-v-google-ad-planner\/","url_meta":{"origin":8570,"position":0},"title":"\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 Google Ad Planner","author":"infopolicy","date":"23.08.2012","format":false,"excerpt":"\u0421 5-\u0433\u043e \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044f \u043d\u0435\u043b\u044c\u0437\u044f \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0441\u0430\u0439\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0432\u0445\u043e\u0434\u044f\u0442 \u0432 Google Display Network. 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We are constantly evaluating our products to make sure we\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":791,"url":"https:\/\/infopolicy.net\/en\/100-top-sajtov-uhodyashhego-goda\/","url_meta":{"origin":8570,"position":1},"title":"100 \u0442\u043e\u043f-\u0441\u0430\u0439\u0442\u043e\u0432 \u0443\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0433\u043e\u0434\u0430","author":"infopolicy","date":"20.12.2008","format":false,"excerpt":"\u0415\u0441\u043b\u0438 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u0412\u044b \u0431\u044b\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u043c\u0430\u043b\u044c\u0447\u0438\u043a\u043e\u043c \u0438\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0434\u0435\u0432\u043e\u0447\u043a\u043e\u0439, \u0442\u043e Guardian \u0434\u0430\u0440\u0438\u0442 \u0412\u0430\u043c \u043d\u0430 \u0440\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u043e 100 \u043b\u0443\u0447\u0448\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0433\u043e\u0434\u0430 :-)\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435:BloggingBloglines bloglines.com for reading web feeds. Smart and clean.Wordpress wordpress.com free, and most importantly spam-free, blogging.BrowsersChrome google.com\/chrome newly out of beta, though Windows-only.Firefox mozilla.com\/firefox infinitely malleable, with fewer\u2026","rel":"","context":"In &quot;\u041a\u043e\u043d\u0442\u0435\u043d\u0442&quot;","block_context":{"text":"\u041a\u043e\u043d\u0442\u0435\u043d\u0442","link":"https:\/\/infopolicy.net\/en\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7660,"url":"https:\/\/infopolicy.net\/en\/infografika-dnya-8-oshibok-v-sotsialnyh-m\/","url_meta":{"origin":8570,"position":2},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u043d\u044f: 8 \u043e\u0448\u0438\u0431\u043e\u043a \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0434\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c","author":"infopolicy","date":"18.07.2015","format":false,"excerpt":"\u041f\u043e\u043b\u0435\u0437\u043d\u043e: Having no social media strategy Creating accounts on too many platforms too soon Paying for fake followers Talking about nothing but the brand Using irrelevant and excessive hashtags Sharing too much in a short amount of time Forgetting to proofread Neglecting the \u201csocial\u201d aspect of social media \u0418\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u044f: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\u2026","rel":"","context":"In &quot;\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430&quot;","block_context":{"text":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430","link":"https:\/\/infopolicy.net\/en\/category\/infographic\/"},"img":{"alt_text":"8-Social-Media-Marketing-Mistakes-to-Avoid","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/07\/8-Social-Media-Marketing-Mistakes-to-Avoid.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/07\/8-Social-Media-Marketing-Mistakes-to-Avoid.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/07\/8-Social-Media-Marketing-Mistakes-to-Avoid.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/07\/8-Social-Media-Marketing-Mistakes-to-Avoid.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1109,"url":"https:\/\/infopolicy.net\/en\/zamanchivoe-predlozhenie-ot-itu\/","url_meta":{"origin":8570,"position":3},"title":"\u0417\u0430\u043c\u0430\u043d\u0447\u0438\u0432\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043e\u0442 ITU","author":"infopolicy","date":"14.11.2009","format":false,"excerpt":"\u0412 \u041c\u0438\u043d\u0441\u043a\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0422\u0435\u043b\u0435\u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u044e\u0437\u0430 \u0438 \u0437\u0430 10 \u0434\u043d\u0435\u0439 \u0434\u043e \u043d\u0435\u0433\u043e \u043f\u0440\u0438\u0448\u043b\u043e \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u0442\u044c \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u043c \u044d\u0442\u043e\u0433\u043e \u0437\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f CONNECT CIS SUMMIT SPONSOR IT! \u0422\u0435\u043a\u0441\u0442 \u0434\u0430\u043b\u0435\u0435 Overview ITU is organizing the Connect CIS Summit from 26 to 27 November 2009. The Summit, which will attract some 400\u2026","rel":"","context":"In &quot;\u0418\u041a\u0422&quot;","block_context":{"text":"\u0418\u041a\u0422","link":"https:\/\/infopolicy.net\/en\/category\/ict\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6,"url":"https:\/\/infopolicy.net\/en\/belarus-flash-mobs-and-the-ice-cream-revolution\/","url_meta":{"origin":8570,"position":4},"title":"Belarus, Flash Mobs and the Ice Cream Revolution","author":"infopolicy","date":"21.05.2006","format":false,"excerpt":"Andy Carvin \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u0432 2006 \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u0443\u044e \u0441\u0442\u0430\u0442\u044c\u044e Belarus, Flash Mobs and the Ice Cream Revolution. \u041a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d \u0443\u0434\u0430\u043b\u0438\u043b :) Updated 07\/11\/2023 Belarus, Flash Mobs and the Ice Cream Revolution Veronica Khokhlova of Global Voices recently posted a blurb about a group of young people in Belarus who were arrested\u2026","rel":"","context":"In &quot;\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c&quot;","block_context":{"text":"\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c","link":"https:\/\/infopolicy.net\/en\/category\/belarus\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2006\/05\/flashmob_ice.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":420,"url":"https:\/\/infopolicy.net\/en\/poleznyj-sajt-e-thepeople\/","url_meta":{"origin":8570,"position":5},"title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0441\u0430\u0439\u0442: e.thePeople","author":"infopolicy","date":"24.10.2007","format":false,"excerpt":"E The People \u0444\u043e\u0440\u0443\u043c \u0434\u043b\u044f \u0434\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u0434\u0435\u043b\u0438\u0431\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0439. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.e-thepeople.org\/ \u0415\u0449\u0435 \u0443 \u043d\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430\u044f \u0441\u0435\u0439\u0447\u0430\u0441 \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u044f: Voter Guide Toolkit Campaign Leader THE JOB Leading a nonpartisan initiative to educate millions of voters for the 2008 election, working in collaboration with leading media and advocacy organizations. THE SERVICE Voter Guide\u2026","rel":"","context":"In &quot;Policy&quot;","block_context":{"text":"Policy","link":"https:\/\/infopolicy.net\/en\/category\/policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/8570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=8570"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/8570\/revisions"}],"predecessor-version":[{"id":8572,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/8570\/revisions\/8572"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=8570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=8570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=8570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}