{"id":865,"date":"2009-04-03T01:16:00","date_gmt":"2009-04-02T23:16:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=865"},"modified":"2013-08-03T11:54:20","modified_gmt":"2013-08-03T09:54:20","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/tsifra-dnya-1174-milliarda-zlotyh\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0412\u0441\u0435 \u0440\u0430\u0434\u043e\u0441\u0442\u043d\u043e \u043f\u043e\u0448\u0443\u043c\u0435\u043b\u0438 \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 23 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0421\u0428\u0410: http:\/\/www.bybanner.com\/article\/9652.html\r\n\r\n\u0412 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 2008 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u0446\u0438\u0444\u0440\u044b 1,174 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445 (\u043f\u043e \u0442\u0435\u043a\u0443\u0448\u0435\u043c\u0443 \u043a\u0443\u0440\u0441\u0443 - 360 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 USD)\r\n\u0420\u043e\u0441\u0442 58% \u0437\u0430 \u0433\u043e\u0434. \u0414\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043e\u0442\u0447\u0435\u0442\u0430 AdEx, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e IAB Polska \u0438 PricewaterhouseCoopers.\r\n\r\n\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u0432\u0438\u0434\u0430\u043c:\r\n\r\n<img 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\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433.\r\n\r\n\u0412 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 2,16 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0412 2008 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c ZenithOptiMedia \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u044b\u043b 6.3 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 USD. \u0414\u0435\u043b\u0438\u043c, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c - <b>2,92<\/b> \u0434\u043e\u043b\u043b\u0430\u0440\u0430 \u0437\u0430 \u0433\u043e\u0434!\r\n\r\n\u041d\u0435 \u043d\u043e\u043b\u044c, \u043d\u043e \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u0432\u043e\u043e\u0431\u0449\u0435 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\u0433\u043e\u0434\u0443","author":"infopolicy","date":"09.04.2014","format":false,"excerpt":"\u041c\u0435\u0433\u0430-\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 \u043e\u0442 IAB Poland \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u043f\u0440\u043e\u0448\u0435\u0434\u0448\u0435\u0433\u043e \u0433\u043e\u0434\u0430. \u0421\u043a\u0440\u043e\u043c\u043d\u044b\u0435 \u043f\u043e\u0447\u0442\u0438 2,5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445 \u0432\u0435\u0441 \u0440\u044b\u043d\u043e\u043a. \u041c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e\u0447\u0442\u0438 350 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 USD. \u0418\u043b\u0438 16 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. (\u0434\u043b\u044f \u0441\u043f\u0440\u0430\u0432\u043a\u0438 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c 2013 - \u043e\u043a\u043e\u043b\u043e 2 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.) \u0411\u043e\u043b\u044c\u0448\u0430\u044f \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/iab.org.pl\/aktualnosci\/iab-adex-2013-wartosc-reklamy-online-w-2013-roku-wzrosla-o-ponad-10-2\/","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/04\/IAB_PwC_AdEx_2013FY_infografika.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/04\/IAB_PwC_AdEx_2013FY_infografika.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/04\/IAB_PwC_AdEx_2013FY_infografika.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8110,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-3-milliarda-zlotyh-rynok-inte\/","url_meta":{"origin":865,"position":3},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: 3 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445 \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 2015","author":"infopolicy","date":"20.12.2015","format":false,"excerpt":"\u0422\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f IAB Poland \u201ePerspektywy rozwojowe reklamy online w Polsce\", \u0432 \u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u0433\u0434\u0430 \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u043d\u0430 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u043e\u0441\u044f\u0434\u0435\u0442 \u0432 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u0440\u0430\u0437 \u0440\u044b\u043d\u043e\u043a \u042d\u0442\u043e \u043f\u043e\u0447\u0442\u0438 750 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0435\u0432\u0440\u043e, \u043d\u0430 25 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 15-74, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u043c Megapanel PBI \/ Gemius. \u0414\u043e\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u0440\u0435\u0434\u0438 \u0434\u0440\u0443\u0433\u0438\u0445\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2015\/12\/Poland-IAB-3BPLN-2015.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":10797,"url":"https:\/\/infopolicy.net\/en\/tsifra-dnya-rynok-internet-reklamy-v-pol-2\/","url_meta":{"origin":865,"position":4},"title":"\u0426\u0438\u0444\u0440\u0430 \u0434\u043d\u044f: \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 2017 \u0433\u043e\u0434\u0443","author":"infopolicy","date":"10.05.2018","format":false,"excerpt":"IAB Polska\/Poland \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u043f\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u0418\u0442\u043e\u0433 2017 \u0433\u043e\u0434\u0430: \u043f\u043e\u0447\u0442\u0438 4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445! \u0422\u043e\u0447\u043d\u0435\u0435 3,96 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 PLN \u0438\u043b\u0438 930 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0435\u0432\u0440\u043e. \u0420\u043e\u0441\u0442: \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u043d\u0430 9,3% \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e 2016 \u0433\u043e\u0434\u0430. \u0411\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430 - 38% \u0440\u043e\u0441\u0442\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430 - 38%. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: https:\/\/iab.org.pl\/badania-i-publikacje\/iabpwc-adex-2017fy-wzrost-reklamy-cyfrowej-o-9\/","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2018\/05\/IAB_PwC_AdEx_2017FY_infografika.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2018\/05\/IAB_PwC_AdEx_2017FY_infografika.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2018\/05\/IAB_PwC_AdEx_2017FY_infografika.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8300,"url":"https:\/\/infopolicy.net\/en\/infografika-goda-rynok-internet-rekl\/","url_meta":{"origin":865,"position":5},"title":"\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0433\u043e\u0434\u0430: \u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u041f\u043e\u043b\u044c\u0448\u0435 \u0432 2015","author":"infopolicy","date":"06.05.2016","format":false,"excerpt":"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f AdEX, \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430 IAB Polska \u0438 PwC \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0440\u044b\u043d\u043a\u0435 \u0432 3,2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0437\u043b\u043e\u0442\u044b\u0445. \u0420\u043e\u0441\u0442 \u0433\u043e\u0434-\u043a-\u0433\u043e\u0434\u0443 - 20,2% ! \u0411\u043e\u043b\u044c\u0448\u0430\u044f: \u0415\u0441\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043e\u0446\u0435\u043d\u043a\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0434\u0435\u043d\u0435\u0433 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c: - 3,2BPLN = 720 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 EUR, \u043f\u043e\u043b\u044c\u0441\u043a\u0438\u0439 \u0437\u043b\u043e\u0442\u044b\u0439 \u043d\u0435\u043f\u043b\u043e\u0445\u043e \u043f\u043e\u0442\u0435\u0440\u044f\u043b \u0432 \u0432\u0435\u0441\u0435; - 25 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/05\/IAB_PwC_AdEx_2015FY_infografika.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/05\/IAB_PwC_AdEx_2015FY_infografika.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/05\/IAB_PwC_AdEx_2015FY_infografika.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/865\/revisions"}],"predecessor-version":[{"id":4461,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/865\/revisions\/4461"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}