{"id":9253,"date":"2017-02-18T04:56:03","date_gmt":"2017-02-18T02:56:03","guid":{"rendered":"https:\/\/infopolicy.net\/?p=9253"},"modified":"2017-02-18T04:56:03","modified_gmt":"2017-02-18T02:56:03","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/rynok-medijnoj-internet-reklamy-v-ukr-2\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c 2016 \u0433\u043e\u0434\u0430. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0437\u0430 2016 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 1784 \u043c\u043b\u043d \u0433\u0440\u043d, \u0447\u0442\u043e \u043d\u0430 38% \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c 2015 \u0433\u043e\u0434\u0430 \u0432 \u0433\u0440\u0438\u0432\u043d\u0435\u0432\u043e\u043c \u0438\u0441\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0438. \u0414\u043e\u043b\u044f \u043f\u0440\u044f\u043c\u044b\u0445 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\u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f) \u2013 12,3%;\r\n    \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e \u2013 3,0 %.\r\n\r\n\u0412\u043f\u0435\u0440\u0432\u044b\u0435 \u0432 \u0445\u043e\u0434\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b \u0434\u043e\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432). \u0412 \u0434\u043e\u043b\u044f\u0445 \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u043e\u0440\u043e\u0442\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043e\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430:\r\n\r\n    \u0414\u043e\u043b\u044f  \u0411\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u2013 19,0%\r\n    \u0414\u043e\u043b\u044f In-stream video \u2013 4,9%\r\n    \u0414\u043e\u043b\u044f In-page video (content-roll) \u2013 1,1%\r\n    \u0414\u043e\u043b\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u2013 8,1%.\r\n\r\n\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430 \u0434\u043e\u043b\u044f Programmatic \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0417\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u043c\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0443 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c Programmatic \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 9,7%, \u0443 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c Programmatic \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 30,0%.    \r\n\r\n\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u0435\u043c\u0430 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\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432\u0448\u0438\u0445 \u0430\u043d\u043a\u0435\u0442\u0443. \u0421\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u044b \u0438 \u0421\u0435\u0442\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0443\u044e \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0443\u0431\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445.\r\n\r\n\u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b: AdPro(DAN), ITCG, Iplace, Publicis Groupe Media, TMGU, AdWork, DIEVO, MediaHead, Neos, Netpear, Promodo, newage, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a, \u0445\u043e\u043b\u0434\u0438\u043d\u0433\u043e\u0432 \u0438 \u0441\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u043e\u0432: \u041b\u044e\u043a\u0441 (24 \u043a\u0430\u043d\u0430\u043b), RBC, RIA, Ukr.net, UMH, Digimedia, Admixer, DMDim\/Go2Net, FISH, DigitalDecisions, Adwise, T-Sell, olx.ua, Finance.ua, Online.ua, Rontar, \u041d\u043e\u0432\u043e\u0435 \u0432\u0440\u0435\u043c\u044f, Minfin.com.ua, Edipress, RST, \u041e\u0431\u043e\u0437\u0440\u0435\u0432\u0430\u0442\u0435\u043b\u044c.\r\n\r\n\u0418\u043d\u0410\u0423 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0438\u0442 \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u0442\u0430\u043a\u0436\u0435 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0444\u0438\u0440\u043c\u0443 \u00ab\u0412\u0430\u0441\u0438\u043b\u044c \u041a\u0456\u0441\u0456\u043b\u044c \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0438\u00bb, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0434\u0430\u043d\u043d\u044b\u0445. \r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"http:\/\/www.inau.org.ua\/146.4180.0.0.1.0.phtml\">\r\nhttp:\/\/www.inau.org.ua\/146.4180.0.0.1.0.phtml<\/a>","_ru_post_name":"rynok-medijnoj-internet-reklamy-v-ukr-2","_ru_post_excerpt":"","_ru_post_title":"\u0420\u044b\u043d\u043e\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 38% \u0437\u0430 2016 \u0433\u043e\u0434","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,9],"tags":[],"class_list":["post-9253","post","type-post","status-publish","format-standard","","category-internetcee","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-2pf","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6854,"url":"https:\/\/infopolicy.net\/en\/rynok-medijnoj-internet-reklamy-v-ukr\/","url_meta":{"origin":9253,"position":0},"title":"\u0420\u044b\u043d\u043e\u043a 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