{"id":9478,"date":"2017-05-03T10:20:51","date_gmt":"2017-05-03T08:20:51","guid":{"rendered":"https:\/\/infopolicy.net\/?p=9478"},"modified":"2017-05-03T10:20:51","modified_gmt":"2017-05-03T08:20:51","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/internet-reklama-obgonit-televizion\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041e\u0442\u0447\u0435\u0442\u0435 This Year, Next Year, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 GroupM, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e 77 \u0446\u0435\u043d\u0442\u043e\u0432 \u0438\u0437 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u043b\u043b\u0430\u0440\u0430 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u043d\u0430 digital.\r\n\r\n\u0415\u0441\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c, \u043f\u0440\u043e \u0434\u043e\u043b\u0438 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u043e\u0439 \u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b.\r\n<!--more-->\r\n\r\n\u0421\u0442\u0440\u0430\u043d\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0431\u043e\u0433\u043d\u0430\u043b\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0443\u044e:\r\n\u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u044f, \u041a\u0430\u043d\u0430\u0434\u0430, \u041a\u0438\u0442\u0430\u0439, \u0414\u0430\u043d\u0438\u044f, \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u044f, \u041d\u0438\u0434\u0435\u0440\u043b\u0430\u043d\u0434\u044b, \u041d\u043e\u0432\u0430\u044f \u0417\u0435\u043b\u0430\u043d\u0434\u0438\u044f, \u041d\u043e\u0440\u0432\u0435\u0433\u0438\u044f, \u0428\u0432\u0435\u0446\u0438\u044f \u0438 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f.\r\n\u0412 2017 \u0433\u043e\u0434\u0443 \u0434\u043e\u0431\u0430\u0432\u044f\u0442\u0441\u044f: \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u0418\u0440\u043b\u0430\u043d\u0434\u0438\u044f, \u0413\u043e\u043d\u043a\u043e\u043d\u0433 \u0438 \u0422\u0430\u0439\u0432\u0430\u043d\u044c.\r\n\r\n\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c \u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0435 \u043d\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442\u0441\u044f.\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"https:\/\/www.research-live.com\/article\/news\/digital-ad-investment-to-surpass-tv-in-five-more-markets\/id\/5021872\">\r\nhttps:\/\/www.research-live.com\/article\/news\/digital-ad-investment-to-surpass-tv-in-five-more-markets\/id\/5021872<\/a>","_ru_post_name":"internet-reklama-obgonit-televizion","_ru_post_excerpt":"","_ru_post_title":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0431\u0433\u043e\u043d\u0438\u0442 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0443\u044e \u0435\u0449\u0435 \u043d\u0430 \u043f\u044f\u0442\u0438 \u0440\u044b\u043d\u043a\u0430\u0445 \u0432 \u044d\u0442\u043e\u043c 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\u0412 \u0421\u0428\u0410 \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 2009 &#8211; 3,4%","author":"infopolicy","date":"08.04.2010","format":false,"excerpt":"\u041d\u043e\u0432\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u0440\u043e \u043f\u0435\u0441\u0441\u0438\u043c\u0438\u0441\u0442\u0430 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0441\u0442\u0430. 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\u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u0441\u044f \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443. \u0422\u0412 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 38,4% \u043e\u0442 $503 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043c\u0438\u0440\u0435 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u0438 \u0443\u043f\u0430\u0434\u0435\u0442 \u0434\u043e 38% \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0433\u043e\u0434\u0443. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0443\u0434\u0435\u0442 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\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043e\u0431\u0433\u043e\u043d\u0438\u0442 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0443\u044e","author":"infopolicy","date":"13.03.2014","format":false,"excerpt":"\u042d\u0442\u0430 \u0440\u0430\u0434\u043e\u0441\u0442\u043d\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c \u0441\u043b\u0443\u0447\u0438\u0442\u0441\u044f \u0432 \u0421\u0428\u0410. \u0421\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0440\u043e\u0441\u0442 \u0434\u043e\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.emarketer.com\/Article\/Advertisers-Blend-Digital-TV-Well-Rounded-Campaigns\/1010670","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"169574","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2014\/03\/169574.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10573,"url":"https:\/\/infopolicy.net\/en\/grafik-dnya-kak-internet-reklama-obogn\/","url_meta":{"origin":9478,"position":3},"title":"\u0413\u0440\u0430\u0444\u0438\u043a \u0434\u043d\u044f: \u041a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0431\u043e\u0433\u043d\u0430\u043b\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0443\u044e \u0432 2017","author":"infopolicy","date":"15.01.2018","format":false,"excerpt":"\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Magna \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: https:\/\/www-recode-net.cdn.ampproject.org\/c\/s\/www.recode.net\/platform\/amp\/2017\/12\/4\/16733460\/2017-digital-ad-spend-advertising-beat-tv","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2018\/01\/Global-digital-ads-TV.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2018\/01\/Global-digital-ads-TV.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2018\/01\/Global-digital-ads-TV.jpg?resize=525%2C300&ssl=1 1.5x, 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\u043f\u0435\u0447\u0430\u0442\u043d\u043e\u0439 \u043f\u0440\u0435\u0441\u0441\u0435 \u0438 \u043d\u0430 \u0440\u0430\u0434\u0438\u043e. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0438\u043c\u0435\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043e\u0434\u043d\u043e\u0439 \u0431\u0430\u0437\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u00a0 \u042d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9411,"url":"https:\/\/infopolicy.net\/en\/pashalnaya-onlajn-videoreklama\/","url_meta":{"origin":9478,"position":5},"title":"\u041f\u0430\u0441\u0445\u0430\u043b\u044c\u043d\u0430\u044f \u043e\u043d\u043b\u0430\u0439\u043d \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430","author":"infopolicy","date":"19.04.2017","format":false,"excerpt":"\u0414\u0432\u0435 \u043f\u0430\u0441\u0445\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0417\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435, \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0441\u044b\u043b \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0434\u0432\u0443\u0445 \u0440\u0430\u0437\u043d\u044b\u0445 digital \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439. \u041c\u0430\u0440\u0442\u0430 \u0421\u0443\u043b\u043a\u0435\u0432\u0438\u0447, \u044d\u043a\u0441\u043f\u0435\u0440\u0442 Gemius \u043f\u043e \u043e\u043d\u043b\u0430\u0439\u043d \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0434\u0432\u0435 \u043f\u0430\u0441\u0445\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438: \u0441\u0435\u0442\u0438 \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u0432 Netto \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e Milka. \u041d\u043e\u0432\u043e\u0435 \u043f\u0440\u043e\u0442\u0438\u0432 \u0441\u0442\u0430\u0440\u043e\u0433\u043e? \u041f\u0430\u0441\u0445\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 Netto\u00a0- \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0438\u0434\u0435\u043e \u043d\u0430 Facebook \u0438 YouTube,\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/9478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=9478"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/9478\/revisions"}],"predecessor-version":[{"id":9479,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/9478\/revisions\/9479"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=9478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=9478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=9478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}