{"id":972,"date":"2009-06-25T19:54:00","date_gmt":"2009-06-25T17:54:00","guid":{"rendered":"https:\/\/infopolicy.net\/?p=972"},"modified":"2013-08-03T13:29:58","modified_gmt":"2013-08-03T11:29:58","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/terminologiya-povedencheskogo-targeti\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b Behavioral Targeting: I Always Feel Like Somebody\u2019s Watching Me\r\n\u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u043a\u0430\u043a \u0447\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u0441\u0430\u0439\u0442\u044b Facebook \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.\r\n\r\n\u0421\u0430\u043c\u043e\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u0442\u0435\u0440\u043c\u0438\u043d\u044b!\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\nhttp:\/\/www.digitalmediabuzz.com\/2009\/06\/behavioral-targeting-watching\/","_ru_post_name":"terminologiya-povedencheskogo-targeti","_ru_post_excerpt":"","_ru_post_title":"\u0422\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-972","post","type-post","status-publish","format-standard","","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-fG","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1256,"url":"https:\/\/infopolicy.net\/en\/opros-zogby-polzovateli-opasayutsya-poved\/","url_meta":{"origin":972,"position":0},"title":"\u041e\u043f\u0440\u043e\u0441 Zogby: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u043f\u0430\u0441\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 (Behavioral targeting)","author":"infopolicy","date":"10.06.2010","format":false,"excerpt":"\u041d\u0435 \u0432\u043e\u043b\u043d\u0443\u0439\u0442\u0435\u0441\u044c, \u044d\u0442\u043e \u0432 \u0421\u0428\u0410 :-) \u0421\u0442\u0430\u0442\u044c\u044f: Zogby Poll: Web Users Troubled By Behavioral Targeting \u041a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0439 \u043f\u0440\u043e \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c \u0443\u0434\u0430\u043b\u0435\u043d. ;-) \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&art_aid=129753","rel":"","context":"In "\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f"","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1130,"url":"https:\/\/infopolicy.net\/en\/10-samyh-chitaemyh-materialov-v-2009-po-mater\/","url_meta":{"origin":972,"position":1},"title":"10 \u0441\u0430\u043c\u044b\u0445 \u0447\u0438\u0442\u0430\u0435\u043c\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0432 2009 \u043f\u043e \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u043c IAB","author":"infopolicy","date":"09.12.2009","format":false,"excerpt":"\u0415\u0441\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u0434\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u0430 \u0434\u043e\u0441\u0443\u0433\u0435. \u0425\u043e\u0442\u044f, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0432 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435. paidContent.org - FTC Issues 'Last Chance' To Ad Industry On Behavioral Targeting http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2009\/02\/12\/AR2009021201774.html Forrester Rates Digital Shops http:\/\/www.adweek.com\/aw\/content_display\/news\/digital\/e3i111888fc4afd5a6aaab1260bc457a953 Domino's nightmare holds lessons for marketers http:\/\/www.usatoday.com\/money\/industries\/food\/2009-04-15-kitchen-pr-dominos-pizza_N.htm 10 Must-Have iPhone Apps for the Adman http:\/\/adage.com\/smallagency\/post?article_id=135011 Rise Of The Advertising\u2026","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1137,"url":"https:\/\/infopolicy.net\/en\/ispolzovanie-razlichnyh-vidov-targe\/","url_meta":{"origin":972,"position":2},"title":"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u0435\u0431-\u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438","author":"infopolicy","date":"21.12.2009","format":false,"excerpt":"\u0411\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0445 \u0432\u0435\u0431-\u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0440\u0430\u0434\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u043d\u0438 \u0442\u0435\u0440\u044f\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0432\u0438\u0434\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430. \u0422\u0430\u043a\u0436\u0435 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \"\u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u043e\" \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0442 \u0441\u0432\u043e\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u044b. \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0435\u0449\u0435 \u043d\u0435\u0437\u043d\u0430\u043a\u043e\u043c\u044b\u0439 \u0442\u0435\u0440\u043c\u0438\u043d ;-) \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.minonline.com\/news\/Ad-Targeting-Remains-Elusive-on-the-Web_13059.html","rel":"","context":"In "\u0420\u0435\u043a\u043b\u0430\u043c\u0430"","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1555,"url":"https:\/\/infopolicy.net\/en\/10-putej-ispolzovaniya-zhurnalistami-in\/","url_meta":{"origin":972,"position":3},"title":"10 \u043f\u0443\u0442\u0435\u0439 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Reading news 2. Searching for news sources\/story idea 3. Social networking 4. Micro-blogging 5. Blogging 6. Watching webinars\/webcasts 7. Watching YouTube 8. Exploring Wikis 9. Producing\/listening to podcasts 10. Social bookmarking \u0412 \u043e\u0442\u0447\u0435\u0442\u0435 \u0435\u0441\u0442\u044c \u0435\u0449\u0435\u2026","rel":"","context":"In "\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438"","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2011\/09\/journalists-uses-internet1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7354,"url":"https:\/\/infopolicy.net\/en\/gemius-vyigral-premiyu-iab-europe-research\/","url_meta":{"origin":972,"position":4},"title":"Gemius \u0432\u044b\u0438\u0433\u0440\u0430\u043b \u043f\u0440\u0435\u043c\u0438\u044e IAB Europe Research","author":"infopolicy","date":"25.05.2015","format":false,"excerpt":"\u0412 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0435, 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(BehavioralPanelSynthesis, BPS). \u041d\u0430\u0433\u0440\u0430\u0434\u0430 \u0431\u044b\u043b\u0430 \u0432\u0440\u0443\u0447\u0435\u043d\u0430 \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 Interact, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0430\u0441\u044c \u0432 \u0411\u0435\u0440\u043b\u0438\u043d\u0435 20 \u043c\u0430\u044f. \u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c \u0442\u0443\u0440\u0435 \u0441 Gemius \u0441\u043e\u0440\u0435\u0432\u043d\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0442\u0440\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0416\u044e\u0440\u0438 \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u043e \u0438\u0437\u2026","rel":"","context":"In "InternetCEE"","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16255,"url":"https:\/\/infopolicy.net\/en\/comscore-zapuskaet-instrument-targetinga-be\/","url_meta":{"origin":972,"position":5},"title":"Comscore \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0431\u0435\u0437 \u0444\u0430\u0439\u043b\u043e\u0432 cookie","author":"infopolicy","date":"15.01.2021","format":false,"excerpt":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e \u0441omScore \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0431\u0435\u0437 \u0444\u0430\u0439\u043b\u043e\u0432 cookie, 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