{"id":9810,"date":"2017-07-18T21:39:13","date_gmt":"2017-07-18T19:39:13","guid":{"rendered":"https:\/\/infopolicy.net\/?p=9810"},"modified":"2017-07-18T21:39:13","modified_gmt":"2017-07-18T19:39:13","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/klikabelnost-po-industriyam-v-stran\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 Gemius \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0430 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u044f, \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0445 \u0438\u043b\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 CTR \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0441\u0435\u043a\u0442\u043e\u0440\u0430\u043c \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u044b, \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 gemiusDirectEffect \u0438 ad-server'\u0430 (\u0431\u0430\u043d\u043d\u0435\u0440\u043e\u043a\u0440\u0443\u0442\u0438\u043b\u043a\u0438) AdOcean:\r\n\r\n<!--more-->\r\n\r\n<a href=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2017\/07\/gemius-ClickableIndustries.jpg\">\r\n<img src=\"https:\/\/infopolicy.net\/wp-content\/uploads\/2017\/07\/gemius-ClickableIndustries.jpg\" alt=\"\" width=\"960\" height=\"792\" class=\"alignnone size-full wp-image-9811\" \/><\/a>","_ru_post_name":"klikabelnost-po-industriyam-v-stran","_ru_post_excerpt":"","_ru_post_title":"\u041a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u043c \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 CEE","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,9],"tags":[],"class_list":["post-9810","post","type-post","status-publish","format-standard","","category-internetcee","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-2ye","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3451,"url":"https:\/\/infopolicy.net\/en\/facebook-vs-klik-slabyj-klik\/","url_meta":{"origin":9810,"position":0},"title":"Facebook vs \u041a\u043b\u0438\u043a: \u0421\u043b\u0430\u0431\u044b\u0439 \u043a\u043b\u0438\u043a","author":"infopolicy","date":"06.07.2013","format":false,"excerpt":"\u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0430 2013 \u0433\u043e\u0434\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c Facebook \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 \u0442\u0440\u0435\u0442\u044c. \u0412\u0441\u043b\u0435\u0434 \u0437\u0430 \u044d\u0442\u0438\u043c \u0430\u043a\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u0448\u043b\u0438 \u0432\u0432\u0435\u0440\u0445, \u043f\u043e\u0441\u043b\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e\u0434\u043d\u0435\u0433\u043e \u043e\u0431\u0432\u0430\u043b\u0430. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u043c \u0440\u044b\u043d\u043a\u0430 \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u0434\u043e\u0445\u043e\u0434\u0430 Facebook \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439. \u041e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0433\u0438\u0433\u0430\u043d\u0442 \u043c\u0435\u043d\u044f\u0435\u0442 \u0441\u0432\u043e\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043f\u044b\u0442\u0430\u044f\u0441\u044c \u0443\u0431\u0435\u0434\u0438\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438, \"\u0421\u0435\u043a\u0440\u0435\u0442\u0443 \u0444\u0438\u0440\u043c\u044b\" \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u2026","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1279,"url":"https:\/\/infopolicy.net\/en\/gemiusheatmap-i-chemionat-mira-po-futbolu\/","url_meta":{"origin":9810,"position":1},"title":"gemiusHeatMap \u0438 \u0447\u0435\u043c\u0438\u043e\u043d\u0430\u0442 \u043c\u0438\u0440\u0430 \u043f\u043e \u0444\u0443\u0442\u0431\u043e\u043b\u0443","author":"infopolicy","date":"19.07.2010","format":false,"excerpt":"\u041a\u0430\u043a \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e Gemius SA \u0438\u043c\u0435\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0440\u043e\u0434\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 ;-) \u0420\u0430\u0441\u0441\u043a\u0430\u0437 \u0431\u0443\u0434\u0435\u0442 \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f gemiusHeatMap \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043f\u0440\u043e \u0427\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442 \u041c\u0438\u0440\u0430 \u043f\u043e \u0444\u0443\u0442\u0431\u043e\u043b\u0443 2010. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 gemiusHeatMap \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043e \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0431 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0412\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f\u043c\u0438 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0435\u0433\u043e \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432 \u0444\u043e\u0440\u043c\u0435 \u043a\u0430\u0440\u0442\u044b\u2026","rel":"","context":"In &quot;InternetCEE&quot;","block_context":{"text":"InternetCEE","link":"https:\/\/infopolicy.net\/en\/category\/internetcee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3033,"url":"https:\/\/infopolicy.net\/en\/besplatnoe-testirovanie-gemiusheatmap-instrume\/","url_meta":{"origin":9810,"position":2},"title":"\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 gemiusHeatMap, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043b\u0438\u043a\u043e\u0432","author":"infopolicy","date":"28.01.2013","format":false,"excerpt":"Gemius SA, \u0432\u0435\u0434\u0443\u0449\u0435\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 EMEA, \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u043e \u043d\u043e\u0432\u044b\u0439 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 gemiusHeatMap. \u041d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435, \u043f\u043e\u043c\u0438\u043c\u043e \u0432\u0441\u0435\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0431 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438, \u0432\u0441\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 14 \u0434\u043d\u0435\u0439 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e. \u041d\u0430 \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u043c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435 http:\/\/heatmap.gemius.com \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0438\u0441\u0447\u0435\u0440\u043f\u044b\u0432\u0430\u044e\u0449\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0431 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 gemiusHeatMap: \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u0445\u2026","rel":"","context":"In &quot;\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438&quot;","block_context":{"text":"\u0411\u0435\u0437 \u0440\u0443\u0431\u0440\u0438\u043a\u0438","link":"https:\/\/infopolicy.net\/en\/category\/bez-rubriki\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21315,"url":"https:\/\/infopolicy.net\/en\/kak-politicheskie-kampanii-ispolzuyu\/","url_meta":{"origin":9810,"position":3},"title":"\u041a\u0430\u043a \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Over-the-top (OTT) \u0434\u043b\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0438\u0437\u0431\u0438\u0440\u0430\u0442\u0435\u043b\u0435\u0439","author":"infopolicy","date":"29.05.2023","format":false,"excerpt":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0447\u0435\u0440\u0435\u0437 OTT (Over-the-top) - \u044d\u0442\u043e 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