{"id":9837,"date":"2017-07-23T12:14:24","date_gmt":"2017-07-23T10:14:24","guid":{"rendered":"https:\/\/infopolicy.net\/?p=9837"},"modified":"2017-07-23T12:14:24","modified_gmt":"2017-07-23T10:14:24","slug":"","status":"publish","type":"post","link":"https:\/\/infopolicy.net\/en\/kross-medijnoe-issledovanie-ot-publicis-media\/","title":{"rendered":"","raw":""},"content":{"rendered":"","protected":false,"raw":""},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"\u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u0441 Interact'2017, c \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0435\u0439: 4-\u044d\u043a\u0440\u0430\u043d\u0430 TV\/ Video Measurement\r\n\r\n<!--more-->\r\n\r\n\r\n<iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/tTcm98NBVm5ud\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/IAB_Europe\/publicis-media-gmbh-the-x-that-changes-the-media-world\" title=\"Publicis Media GmbH: The X that changes the Media World\" target=\"_blank\">Publicis Media GmbH: The X that changes the Media World<\/a> <\/strong> from <strong><a target=\"_blank\" href=\"https:\/\/www.slideshare.net\/IAB_Europe\">IAB Europe<\/a><\/strong> <\/div>\r\n\r\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:\r\n<a href=\"https:\/\/www.iabeurope.eu\/best-practices\/multi-device-and-connected-world-library\/research-awards-research-and-data-innovation-winners\/\">\r\nhttps:\/\/www.iabeurope.eu\/best-practices\/multi-device-and-connected-world-library\/research-awards-research-and-data-innovation-winners\/<\/a>\r\n\r\n\r\n","_ru_post_name":"kross-medijnoe-issledovanie-ot-publicis-media","_ru_post_excerpt":"","_ru_post_title":"\u041a\u0440\u043e\u0441\u0441-\u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0442 Publicis Media","_en_post_content":"","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"","edit_language":"en","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,24,9],"tags":[],"class_list":["post-9837","post","type-post","status-publish","format-standard","","category-research","category-media","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pffTZ2-2yF","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":8516,"url":"https:\/\/infopolicy.net\/en\/44-protsenta-poluchayut-novosti-iz-facebook\/","url_meta":{"origin":9837,"position":0},"title":"44 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438\u0437 Facebook","author":"infopolicy","date":"04.07.2016","format":false,"excerpt":"\u041f\u0430\u0440\u0443 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 Pew Research Center. \u041f\u0440\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u0435\u0432: \u041f\u0440\u043e \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0437\u043c, \u0447\u0442\u0435\u043d\u0438\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430: \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.huffingtonpost.com\/entry\/facebook-news-feed-update_us_5773dac3e4b0eb90355cf524?section","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/07\/PJ_2016.05.26_social-media-and-news_0-03.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1114,"url":"https:\/\/infopolicy.net\/en\/100-sposobov-izmerit-sotsialnye-media\/","url_meta":{"origin":9837,"position":1},"title":"100 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"18.11.2009","format":false,"excerpt":"\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e :-) 1. Volume of consumer-created buzz for a brand based on number of posts 2. Amount of buzz based on number of impressions 3. Shift in buzz over time 4. Buzz by time of day \/ daypart 5. Seasonality of buzz 6. Competitive buzz 7. Buzz by category \/\u2026","rel":"","context":"In &quot;\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430&quot;","block_context":{"text":"\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430","link":"https:\/\/infopolicy.net\/en\/category\/socialmedia\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1380,"url":"https:\/\/infopolicy.net\/en\/ms-advertising-i-nielsen-izmerenie-internet-effektivnos\/","url_meta":{"origin":9837,"position":2},"title":"MS Advertising \u0438 Nielsen \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438","author":"infopolicy","date":"23.02.2011","format":false,"excerpt":"\u0414\u043b\u044f \u0443\u0437\u043a\u0438\u0445 \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u0418\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b: The campaign reach and frequency Demographics of the audience reached Campaign call to action Visits to the site as a result of the campaign Conversion events as a result of the campaign Searches post-exposure Site engagement Time spent on the site \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f: Nielsen\u2026","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":989,"url":"https:\/\/infopolicy.net\/en\/rost-reklamy-v-sotsialnyh-media\/","url_meta":{"origin":9837,"position":3},"title":"\u0420\u043e\u0441\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430","author":"infopolicy","date":"09.07.2009","format":false,"excerpt":"Forrester Research \u0441\u0434\u0435\u043b\u0430\u043b \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043d\u0430 2009-2014 \u043f\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 \u0421\u0428\u0410. \u041e\u0447\u0435\u043d\u044c \u043f\u043e\u0437\u0438\u0442\u0432\u043d\u043e :-) \u0418\u0437 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u0441\u043b\u0435\u0434\u0443\u0435\u0442, \u0447\u0442\u043e \u0441\u0443\u043c\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 55 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0438\u043b\u0438 21% \u043e\u0442 \u0432\u0441\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430 \u043f\u043e\u0442\u0435\u0440\u044f\u044e\u0442 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2009 - 9%. \u041f\u043e \u043d\u0430\u0448\u0435\u043c\u0443 \u0440\u0435\u0433\u0438\u043e\u043d\u0443 \u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b? \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.briansolis.com\/2009\/07\/the-decline-of-advertising-and-the-rise-of-social-media\/","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8828,"url":"https:\/\/infopolicy.net\/en\/issledovanie\/","url_meta":{"origin":9837,"position":4},"title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435","author":"infopolicy","date":"01.09.2016","format":false,"excerpt":"\u0415\u0449\u0435 \u043e\u0434\u043d\u043e \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435. \u0414\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u044b Pew Research Center. \u041e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0421\u0428\u0410. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: http:\/\/www.journalism.org\/2016\/06\/15\/state-of-the-news-media-2016\/","rel":"","context":"In &quot;\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f&quot;","block_context":{"text":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f","link":"https:\/\/infopolicy.net\/en\/category\/research\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/infopolicy.net\/wp-content\/uploads\/2016\/09\/PJ_2016.06.15_state-of-the-news-media_overview-01.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":981,"url":"https:\/\/infopolicy.net\/en\/internet-kompanii-i-reklamnye-agenst\/","url_meta":{"origin":9837,"position":5},"title":"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0430\u0433\u0435\u043d\u0441\u0442\u0432\u0430: \u043e\u0442 \u0441\u0442\u0430\u0440\u044b\u0445 \u0432\u0440\u0430\u0433\u043e\u0432 \u043a \u043d\u043e\u0432\u044b\u043c \u0434\u0440\u0443\u0437\u044c\u044f\u043c","author":"infopolicy","date":"05.07.2009","format":false,"excerpt":"\u041a\u0440\u043e\u043c\u0435 \u043f\u043e\u0431\u0435\u0434\u044b \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0441\u0442\u043e\u0432 \u043d\u0430 \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u043c \u041a\u0430\u043d\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0435 \u0431\u044b\u043b\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u0437\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f. \u0412\u043f\u0435\u0440\u0432\u044b\u0435 \u0432 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0435 \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u042d\u0440\u0438\u043a \u0428\u043c\u0438\u0434\u0442, CEO Google \u0438 \u0421\u0442\u0438\u0432 \u0411\u0430\u043b\u043c\u0435\u0440, CEO Microsoft. \u041d\u0430 \u044d\u0442\u043e\u043c \u0441\u043d\u0438\u043c\u043a\u0435 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044f Eric E. Schmidt, CEO Google (\u0441\u043b\u0435\u0432\u0430) \u0438 Maurice L\u00e9vy, CEO Publicis Groupe (\u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 Saatchi & Saatchi, Leo\u2026","rel":"","context":"In &quot;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&quot;","block_context":{"text":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430","link":"https:\/\/infopolicy.net\/en\/category\/advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/9837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/comments?post=9837"}],"version-history":[{"count":1,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/9837\/revisions"}],"predecessor-version":[{"id":9838,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/posts\/9837\/revisions\/9838"}],"wp:attachment":[{"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/media?parent=9837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/categories?post=9837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infopolicy.net\/en\/wp-json\/wp\/v2\/tags?post=9837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}