Life from #IAB_Europe | #interact congress | #AdEx | In 2011 online adspends in Europe reached 20.9 billion €, growing y-o-y w/ 14.5%.
#IAB_Europe | #interact congress | #AdEx | In 2011 Internet adspends amounted to 21.8% of total ad budgets in Europe | it was 19.7% in 2010
#IAB_Europe #interact #AdEx | In 2011 total European adspends grew /w 3.6%, TV market was flat, while online budgets rose /w 14.5%.
#IAB_Europe | #interact #AdEx | In 2011 the highest budgets were invested online in the UK, Germany, France, Italy, Holland, Russia & Spain
#IAB_Europe #interact #AdEx | In 2011 #internetcee adspends were growing the quickest in Europe: RU, RS, HR, SI, SK, PL and TR!
#IAB_Europe #interact #AdEx | In 2011 mobile adspends in Europe reached 2% of display budgets. It was 1.8% in TR, 1.7% in HU, ~0.5% CZ &PL
Источник:
https://twitter.com/MartaKlepka
